---
title: "The CareSide: search popularity in Australia"
description: "The CareSide provides home care and nursing at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/the-careside"
publisher: "Brandwave"
---

# The CareSide: search popularity in Australia

The CareSide provides home care and nursing at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The CareSide
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among home care providers**: 3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home care providers | 7 | 3% | 1.6K |

- [Home care providers](/demand/au/categories/au-home-care-providers)

## Top home care providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The CareSide was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The CareSide is the fourth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Australian Unity | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Bolton Clarke | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Trilogy Care | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| The CareSide | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Five Good Friends | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Feros Care | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Just Better Care | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about home care providers

- Asked ChatGPT "What's the best home care provider in Australia?": 1. Australian Unity, 2. Bolton Clarke, 3. The CareSide
- Asked ChatGPT "Which home care package provider in Australia is best?": 1. Trilogy Care, 2. The CareSide, 3. Bolton Clarke, 4. Five Good Friends
- Asked ChatGPT "Who are the main home care providers in Australia?": 1. Australian Unity, 2. Bolton Clarke, 3. Trilogy Care, 4. Five Good Friends
- Searched Google, AI Overview "home care package": named none of the brands we track

Not named in any answer: Feros Care and Just Better Care.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## How has branded search demand for The CareSide changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The CareSide in Australia held steady at 1.6K.
- Across the 12 months ending September 2026, The CareSide’s share of searches among home care providers in Australia held steady, from 3.1% to 3%.

## How did search popularity change for Australia home care providers in September 2026?

- In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%.
- In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%.
- In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home care providers | 1.6K | 3.1% | 7 |
| Nov 2025 | Home care providers | 1.6K | 3.1% | 7 |
| Dec 2025 | Home care providers | 1.3K | 2.8% | 7 |
| Jan 2026 | Home care providers | 1.9K | 3.8% | 7 |
| Feb 2026 | Home care providers | 1.9K | 3.7% | 7 |
| Mar 2026 | Home care providers | 1.9K | 3.4% | 7 |
| Apr 2026 | Home care providers | 1.6K | 3.1% | 7 |
| May 2026 | Home care providers | 1.9K | 3.7% | 7 |
| Jun 2026 | Home care providers | 1.9K | 3.5% | 7 |
| Jul 2026 | Home care providers | 1.6K | 3% | 7 |
| Aug 2026 | Home care providers | 1.6K | 2.8% | 7 |
| Sep 2026 | Home care providers | 1.6K | 3% | 7 |

## How are The CareSide’s branded searches counted?

Brandwave collects information about searches that people make online using The CareSide’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the careside”

## Which home care providers compete with The CareSide?

- [Bolton Clarke](/demand/au/brands/bolton-clarke)
- [Trilogy Care](/demand/au/brands/trilogy-care): Head-to-head: /demand/au/compare/the-careside-vs-trilogy-care
- [Five Good Friends](/demand/au/brands/five-good-friends): Head-to-head: /demand/au/compare/five-good-friends-vs-the-careside
- [Feros Care](/demand/au/brands/feros-care): Head-to-head: /demand/au/compare/feros-care-vs-the-careside
- [Just Better Care](/demand/au/brands/just-better-care): Head-to-head: /demand/au/compare/just-better-care-vs-the-careside
- [Australian Unity](/demand/au/brands/australian-unity): Head-to-head: /demand/au/compare/australian-unity-vs-the-careside

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The CareSide: search popularity in Australia". https://gobrandwave.com/demand/au/brands/the-careside

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/the-careside. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
