---
title: "Temple & Webster: search popularity in Australia"
description: "Temple & Webster sells furniture and homewares online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/temple-and-webster"
publisher: "Brandwave"
---

# Temple & Webster: search popularity in Australia

Temple & Webster sells furniture and homewares online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Temple & Webster
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among furniture retailers**: 14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Furniture retailers | 3 | 14% | 368K |
| Homewares retailers | 2 | 17.4% | 368K |

- [Furniture retailers](/demand/au/categories/au-furniture-retailers)
- [Homewares retailers](/demand/au/categories/au-homewares-retailers)

## Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Temple & Webster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Temple & Webster is the most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about furniture retailers

- Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA
- Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture
- Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture
- Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture
- Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture

Not named in any answer: Brosa.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for Temple & Webster changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Temple & Webster in Australia fell from 450K to 368K.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among furniture retailers in Australia peaked at 17.3% in November 2025 and was lowest at 11.3% in January 2026.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among homewares retailers in Australia peaked at 20.7% in November 2025 and was lowest at 13.6% in April 2026.
- Across the 12 months ending September 2026, Temple & Webster rose from 3rd to 2nd among homewares retailers in Australia.

## How did search popularity change for Australia furniture retailers in September 2026?

- In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%.
- In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.
- In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.
- In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%.
- Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
- Estimated monthly branded searches for King Living in Australia fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

## How did search popularity change for Australia homewares retailers in September 2026?

- In September 2026, Temple & Webster gained share of searches among homewares retailers in Australia, from 15.3% to 17.4%.
- In September 2026, Adairs gained share of searches among homewares retailers in Australia, from 12.5% to 14.3%.
- In September 2026, Freedom gained share of searches among homewares retailers in Australia, from 5.6% to 6.4%.
- In September 2026, IKEA lost share of searches among homewares retailers in Australia, from 62.3% to 57.8%.
- In September 2026, Kmart lost share of searches among homewares retailers in Australia, from 1.7% to 1.1%.
- Estimated monthly branded searches for Zara Home in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Furniture retailers | 450K | 14.1% | 3 |
| Nov 2025 | Furniture retailers | 673K | 17.3% | 3 |
| Dec 2025 | Furniture retailers | 450K | 12.8% | 3 |
| Jan 2026 | Furniture retailers | 450K | 11.3% | 3 |
| Feb 2026 | Furniture retailers | 368K | 13% | 3 |
| Mar 2026 | Furniture retailers | 368K | 12.7% | 3 |
| Apr 2026 | Furniture retailers | 368K | 11.4% | 3 |
| May 2026 | Furniture retailers | 368K | 12.7% | 3 |
| Jun 2026 | Furniture retailers | 450K | 13.9% | 3 |
| Jul 2026 | Furniture retailers | 368K | 12.5% | 3 |
| Aug 2026 | Furniture retailers | 368K | 12.6% | 3 |
| Sep 2026 | Furniture retailers | 368K | 14% | 3 |
| Oct 2025 | Homewares retailers | 450K | 17.1% | 3 |
| Nov 2025 | Homewares retailers | 673K | 20.7% | 2 |
| Dec 2025 | Homewares retailers | 450K | 15% | 3 |
| Jan 2026 | Homewares retailers | 450K | 13.7% | 2 |
| Feb 2026 | Homewares retailers | 368K | 16.1% | 2 |
| Mar 2026 | Homewares retailers | 368K | 15% | 3 |
| Apr 2026 | Homewares retailers | 368K | 13.6% | 2 |
| May 2026 | Homewares retailers | 368K | 14.8% | 3 |
| Jun 2026 | Homewares retailers | 450K | 16.9% | 2 |
| Jul 2026 | Homewares retailers | 368K | 15.1% | 2 |
| Aug 2026 | Homewares retailers | 368K | 15.3% | 2 |
| Sep 2026 | Homewares retailers | 368K | 17.4% | 2 |

## How are Temple & Webster’s branded searches counted?

Brandwave collects information about searches that people make online using Temple & Webster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “temple and webster”

## Which furniture retailers compete with Temple & Webster?

- [IKEA](/demand/au/brands/ikea): Head-to-head: /demand/au/compare/ikea-vs-temple-and-webster
- [Fantastic Furniture](/demand/au/brands/fantastic-furniture): Head-to-head: /demand/au/compare/fantastic-furniture-vs-temple-and-webster
- [Amart Furniture](/demand/au/brands/amart-furniture): Head-to-head: /demand/au/compare/amart-furniture-vs-temple-and-webster
- [Nick Scali](/demand/au/brands/nick-scali): Head-to-head: /demand/au/compare/nick-scali-vs-temple-and-webster
- [King Living](/demand/au/brands/king-living): Head-to-head: /demand/au/compare/king-living-vs-temple-and-webster
- [Mocka](/demand/au/brands/mocka)
- [Castlery](/demand/au/brands/castlery)
- [Koala](/demand/au/brands/koala)
- [Brosa](/demand/au/brands/brosa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Temple & Webster: search popularity in Australia". https://gobrandwave.com/demand/au/brands/temple-and-webster

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/temple-and-webster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.