--- title: "Telstra: search popularity in Australia" description: "Telstra sells mobile, NBN broadband and phone plans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/telstra" publisher: "Brandwave" --- # Telstra: search popularity in Australia Telstra sells mobile, NBN broadband and phone plans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Telstra - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among NBN providers**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | NBN providers | 9 | 2.4% | 14.8K | | Mobile providers | 6 | 5.5% | 30.7K | - [NBN providers](/demand/au/categories/au-nbn-providers) - [Mobile providers](/demand/au/categories/au-mobile-providers) ## Top NBN providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Telstra was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Telstra is the seventh most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aussie Broadband | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Superloop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dodo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Exetel | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Belong | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Leaptel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Telstra | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | SpinTel | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TPG | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | iiNet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about NBN providers - Asked ChatGPT "Which NBN provider should I switch to in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Exetel, 4. SpinTel, 5. Telstra, 6. Optus, 7. TPG - Asked ChatGPT "What are the best NBN providers in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel, 4. Dodo, 5. Telstra - Asked ChatGPT "What's the best NBN provider in Australia for fast speeds and good support?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel - Searched Google, AI Overview "nbn plans": 1. Belong, 2. Dodo, 3. Exetel, 4. Telstra - Searched Google, AI Overview "best nbn provider": 1. Aussie Broadband, 2. Superloop, 3. Dodo, 4. SpinTel Not named in any answer: iiNet and Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Telstra changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Telstra in Australia fell from 49.6K to 45.5K. - Across the 12 months ending September 2026, Telstra’s share of searches among NBN providers in Australia held steady, from 2.5% to 2.4%. - Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia peaked at 6.6% in March 2026 and was lowest at 5.2% in June 2026. ## How did search popularity change for Australia NBN providers in September 2026? - In September 2026, Telstra overtook Optus to rank 9th among NBN providers in Australia, with 2.4% of the searches. - In September 2026, Aussie Broadband gained share of searches among NBN providers in Australia, from 24.9% to 26.2%. - In September 2026, iiNet gained share of searches among NBN providers in Australia, from 13.6% to 14.4%. - In September 2026, Superloop gained share of searches among NBN providers in Australia, from 13.6% to 14.4%. - In September 2026, TPG lost share of searches among NBN providers in Australia, from 24.9% to 21.5%. - In September 2026, Leaptel lost share of searches among NBN providers in Australia, from 5% to 4.3%. ## How did search popularity change for Australia mobile providers in September 2026? - In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches. - In September 2026, ALDI Mobile lost share of searches among mobile providers in Australia, from 24.7% to 24.1%. - In September 2026, amaysim lost share of searches among mobile providers in Australia, from 24.7% to 24.1%. - Estimated monthly branded searches for Tangerine in Australia rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026. - Estimated monthly branded searches for Optus in Australia rose 18% over 12 measured months, from 15K to 17.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | NBN providers | 18.1K | 2.5% | 9 | | Nov 2025 | NBN providers | 18.1K | 2.5% | 9 | | Dec 2025 | NBN providers | 14.8K | 2.4% | 9 | | Jan 2026 | NBN providers | 14.8K | 2.2% | 10 | | Feb 2026 | NBN providers | 14.8K | 2.4% | 10 | | Mar 2026 | NBN providers | 14.8K | 2.2% | 9 | | Apr 2026 | NBN providers | 14.8K | 2.4% | 10 | | May 2026 | NBN providers | 14.8K | 2.1% | 10 | | Jun 2026 | NBN providers | 14.8K | 2% | 10 | | Jul 2026 | NBN providers | 12.1K | 1.8% | 10 | | Aug 2026 | NBN providers | 12.1K | 1.8% | 10 | | Sep 2026 | NBN providers | 14.8K | 2.4% | 9 | | Oct 2025 | Mobile providers | 31.5K | 5.7% | 6 | | Nov 2025 | Mobile providers | 37.5K | 6.2% | 6 | | Dec 2025 | Mobile providers | 30.7K | 5.5% | 6 | | Jan 2026 | Mobile providers | 31.5K | 5.5% | 6 | | Feb 2026 | Mobile providers | 31.5K | 6% | 6 | | Mar 2026 | Mobile providers | 37.5K | 6.6% | 5 | | Apr 2026 | Mobile providers | 30.7K | 5.5% | 5 | | May 2026 | Mobile providers | 30.7K | 5.5% | 5 | | Jun 2026 | Mobile providers | 30.7K | 5.2% | 6 | | Jul 2026 | Mobile providers | 31.5K | 5.4% | 5 | | Aug 2026 | Mobile providers | 30K | 5.5% | 5 | | Sep 2026 | Mobile providers | 30.7K | 5.5% | 6 | ## How are Telstra’s branded searches counted? Brandwave collects information about searches that people make online using Telstra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “telstra mobile” - “telstra nbn” - “telstra prepaid” ## Which NBN providers compete with Telstra? - [Aussie Broadband](/demand/au/brands/aussie-broadband) - [TPG](/demand/au/brands/tpg) - [iiNet](/demand/au/brands/iinet) - [Superloop](/demand/au/brands/superloop) - [Dodo](/demand/au/brands/dodo) - [Exetel](/demand/au/brands/exetel): Head-to-head: /demand/au/compare/exetel-vs-telstra - [Leaptel](/demand/au/brands/leaptel): Head-to-head: /demand/au/compare/leaptel-vs-telstra - [SpinTel](/demand/au/brands/spintel): Head-to-head: /demand/au/compare/spintel-vs-telstra - [Optus](/demand/au/brands/optus): Head-to-head: /demand/au/compare/optus-vs-telstra - [Tangerine](/demand/au/brands/tangerine-telecom): Head-to-head: /demand/au/compare/tangerine-telecom-vs-telstra - [Belong](/demand/au/brands/belong) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Telstra: search popularity in Australia". https://gobrandwave.com/demand/au/brands/telstra This page is also available as HTML at https://gobrandwave.com/demand/au/brands/telstra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.