--- title: "TCL: search popularity in Australia" description: "TCL is an electronics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/tcl" publisher: "Brandwave" --- # TCL: search popularity in Australia TCL is an electronics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TCL - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among tablet brands**: 0.33% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tablet brands | 6 | 0.33% | 1K | | TV brands | 5 | 10.4% | 9.9K | - [Tablet brands](/demand/au/categories/au-tablet-brands) - [TV brands](/demand/au/categories/au-tv-brands) ## Top tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TCL did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy Tab | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPad | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo Tab | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Microsoft Surface | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Amazon Fire Tablet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TCL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tablet brands - Asked ChatGPT "What's the best tablet to buy in Australia?": 1. Apple iPad, 2. Samsung Galaxy Tab - Asked ChatGPT "Which tablet is best for study?": 1. Samsung Galaxy Tab, 2. Apple iPad - Asked ChatGPT "What's the best cheap tablet for kids?": 1. Samsung Galaxy Tab, 2. Lenovo Tab, 3. Amazon Fire Tablet, 4. Apple iPad - Searched Google, AI Overview "tablet": 1. Microsoft Surface, 2. Apple iPad, 3. Lenovo Tab - Searched Google, AI Overview "best tablet": 1. Samsung Galaxy Tab, 2. Apple iPad Not named in any answer: Xiaomi and TCL. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for TCL changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TCL in Australia held steady, from 11.2K to 10.9K. - Across the 12 months ending September 2026, TCL fell from 5th to 6th among tablet brands in Australia. - Across the 12 months ending September 2026, TCL’s share of searches among TV brands in Australia decreased from 11.2% to 10.4%. - Across the 12 months ending September 2026, TCL’s share of searches among TV brands in Australia peaked at 13.5% in July 2026 and was lowest at 10.4% in September 2026. ## How did search popularity change for Australia tablet brands in September 2026? - Samsung Galaxy Tab’s share of searches among tablet brands in Australia has gained ground for 3 months in a row, from 13.8% to 16.2% in September 2026. - In September 2026, TCL rose from 7th to 6th among tablet brands in Australia. - In September 2026, Amazon Fire Tablet fell from 6th to 7th among tablet brands in Australia. - Estimated monthly branded searches for Lenovo Tab in Australia rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches. - In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%. - In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%. - In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%. - In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%. - In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tablet brands | 1.3K | 0.46% | 5 | | Nov 2025 | Tablet brands | 1.6K | 0.38% | 5 | | Dec 2025 | Tablet brands | 1.6K | 0.47% | 5 | | Jan 2026 | Tablet brands | 1K | 0.35% | 5 | | Feb 2026 | Tablet brands | 590 | 0.25% | 7 | | Mar 2026 | Tablet brands | 720 | 0.26% | 7 | | Apr 2026 | Tablet brands | 880 | 0.38% | 7 | | May 2026 | Tablet brands | 880 | 0.36% | 7 | | Jun 2026 | Tablet brands | 1.3K | 0.45% | 5 | | Jul 2026 | Tablet brands | 1K | 0.35% | 6 | | Aug 2026 | Tablet brands | 880 | 0.3% | 7 | | Sep 2026 | Tablet brands | 1K | 0.33% | 6 | | Oct 2025 | TV brands | 9.9K | 11.2% | 5 | | Nov 2025 | TV brands | 12.1K | 10.4% | 5 | | Dec 2025 | TV brands | 12.1K | 12.4% | 5 | | Jan 2026 | TV brands | 12.1K | 13% | 5 | | Feb 2026 | TV brands | 9.9K | 13.5% | 4 | | Mar 2026 | TV brands | 9.9K | 12.4% | 5 | | Apr 2026 | TV brands | 9.9K | 12.3% | 5 | | May 2026 | TV brands | 9.9K | 12.4% | 5 | | Jun 2026 | TV brands | 12.1K | 12.5% | 5 | | Jul 2026 | TV brands | 12.1K | 13.5% | 4 | | Aug 2026 | TV brands | 9.9K | 11.9% | 5 | | Sep 2026 | TV brands | 9.9K | 10.4% | 5 | ## How are TCL’s branded searches counted? Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tcl tablet” - “tcl tv” ## Which tablet brands compete with TCL? - [Apple iPad](/demand/au/brands/ipad) - [Samsung Galaxy Tab](/demand/au/brands/samsung-galaxy-tab): Head-to-head: /demand/au/compare/samsung-galaxy-tab-vs-tcl - [Microsoft Surface](/demand/au/brands/microsoft-surface): Head-to-head: /demand/au/compare/microsoft-surface-vs-tcl - [Lenovo Tab](/demand/au/brands/lenovo-tab): Head-to-head: /demand/au/compare/lenovo-tab-vs-tcl - [Xiaomi](/demand/au/brands/xiaomi): Head-to-head: /demand/au/compare/tcl-vs-xiaomi - [Amazon Fire Tablet](/demand/au/brands/amazon-fire-tablet): Head-to-head: /demand/au/compare/amazon-fire-tablet-vs-tcl ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TCL: search popularity in Australia". https://gobrandwave.com/demand/au/brands/tcl This page is also available as HTML at https://gobrandwave.com/demand/au/brands/tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.