--- title: "Target Australia: search popularity in Australia" description: "Target Australia is a discount department store chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/target-australia" publisher: "Brandwave" --- # Target Australia: search popularity in Australia Target Australia is a discount department store chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Target Australia - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among department stores**: 13.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Department stores | 3 | 13.3% | 1.4M | - [Department stores](/demand/au/categories/au-department-stores) ## Top department stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Target Australia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Target Australia is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | David Jones | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Myer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Harris Scarfe | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Big W | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Target Australia | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kmart | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about department stores - Asked ChatGPT "Which department store should I shop at in Australia?": 1. Myer, 2. David Jones, 3. Harris Scarfe - Asked ChatGPT "What are the best department stores in Australia?": 1. David Jones, 2. Myer, 3. Harris Scarfe, 4. Big W, 5. Target Australia - Asked ChatGPT "What's the best department store in Australia for homewares?": 1. David Jones, 2. Myer, 3. Harris Scarfe - Searched Google, AI Overview "department store": 1. David Jones, 2. Myer, 3. Kmart, 4. Big W - Searched Google, AI Overview "online clothes shopping": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Target Australia changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Target Australia in Australia fell from 1.8M to 1.4M. - Across the 12 months ending September 2026, Target Australia’s share of searches among department stores in Australia increased from 12.3% to 13.3%. - Across the 12 months ending September 2026, Target Australia’s share of searches among department stores in Australia peaked at 14% in August 2026 and was lowest at 9.9% in December 2025. ## How did search popularity change for Australia department stores in September 2026? - In September 2026, Kmart gained share of searches among department stores in Australia, from 39% to 39.6%. - In September 2026, Target Australia lost share of searches among department stores in Australia, from 14% to 13.3%. - In September 2026, Harris Scarfe lost share of searches among department stores in Australia, from 3.5% to 2.9%. - Estimated monthly branded searches for Big W in Australia fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026. - Estimated monthly branded searches for Myer in Australia fell 18% over 12 measured months, from 1.2M to 1M in September 2026. - Estimated monthly branded searches for David Jones in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Department stores | 1.8M | 12.3% | 3 | | Nov 2025 | Department stores | 2.1M | 13.2% | 3 | | Dec 2025 | Department stores | 1.8M | 9.9% | 4 | | Jan 2026 | Department stores | 1.5M | 11.2% | 3 | | Feb 2026 | Department stores | 1.2M | 11.2% | 3 | | Mar 2026 | Department stores | 1.5M | 13.4% | 3 | | Apr 2026 | Department stores | 1.5M | 13.4% | 3 | | May 2026 | Department stores | 1.5M | 13% | 3 | | Jun 2026 | Department stores | 1.5M | 13.7% | 3 | | Jul 2026 | Department stores | 1.4M | 13.8% | 3 | | Aug 2026 | Department stores | 1.5M | 14% | 3 | | Sep 2026 | Department stores | 1.4M | 13.3% | 3 | ## How are Target Australia’s branded searches counted? Brandwave collects information about searches that people make online using Target Australia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “target” - “target australia” ## Which department stores compete with Target Australia? - [Kmart](/demand/au/brands/kmart-australia): Head-to-head: /demand/au/compare/kmart-australia-vs-target-australia - [Big W](/demand/au/brands/big-w): Head-to-head: /demand/au/compare/big-w-vs-target-australia - [Myer](/demand/au/brands/myer): Head-to-head: /demand/au/compare/myer-vs-target-australia - [David Jones](/demand/au/brands/david-jones): Head-to-head: /demand/au/compare/david-jones-vs-target-australia - [Harris Scarfe](/demand/au/brands/harris-scarfe): Head-to-head: /demand/au/compare/harris-scarfe-vs-target-australia ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Target Australia: search popularity in Australia". https://gobrandwave.com/demand/au/brands/target-australia This page is also available as HTML at https://gobrandwave.com/demand/au/brands/target-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.