--- title: "Tan-Luxe: search popularity in Australia" description: "A self-tan brand selling tanning drops, serums, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/tan-luxe" publisher: "Brandwave" --- # Tan-Luxe: search popularity in Australia A self-tan brand selling tanning drops, serums, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tan-Luxe - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among self-tan brands**: 0.83% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Self-tan brands | 8 | 0.83% | 480 | - [Self-tan brands](/demand/au/categories/au-self-tan-brands) ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tan-Luxe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bali Body | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Eco Tan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Tan | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | St.Tropez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | b.tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in Australia?": 1. Loving Tan, 2. Bondi Sands, 3. Eco Tan - Asked ChatGPT "Which self tan gives the most natural colour?": 1. Bondi Sands, 2. Loving Tan - Asked ChatGPT "What are the best Australian self tan brands?": 1. Loving Tan, 2. Bondi Sands, 3. Bali Body, 4. Le Tan, 5. Eco Tan - Searched Google, AI Overview "fake tan": 1. Bali Body, 2. Bondi Sands - Searched Google, AI Overview "best fake tan": 1. Bali Body, 2. Bondi Sands, 3. Loving Tan Not named in any answer: St.Tropez, b.tan, Tan-Luxe and Isle of Paradise. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Tan-Luxe changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tan-Luxe in Australia fell from 720 to 480. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in Australia held steady, from 1.3% to 0.83%. ## How did search popularity change for Australia self-tan brands in September 2026? - In September 2026, Bali Body gained share of searches among self-tan brands in Australia, from 17.9% to 21%. - In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%. - In September 2026, St.Tropez gained share of searches among self-tan brands in Australia, from 6.1% to 7.3%. - In September 2026, Eco Tan lost share of searches among self-tan brands in Australia, from 14.7% to 9.4%. - In September 2026, Loving Tan lost share of searches among self-tan brands in Australia, from 40.2% to 38.5%. - Tan-Luxe’s share of searches among self-tan brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.83% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Self-tan brands | 720 | 1.3% | 8 | | Nov 2025 | Self-tan brands | 590 | 1% | 8 | | Dec 2025 | Self-tan brands | 590 | 1.1% | 8 | | Jan 2026 | Self-tan brands | 590 | 1.5% | 7 | | Feb 2026 | Self-tan brands | 390 | 1% | 8 | | Mar 2026 | Self-tan brands | 390 | 1% | 8 | | Apr 2026 | Self-tan brands | 320 | 0.8% | 8 | | May 2026 | Self-tan brands | 390 | 0.91% | 8 | | Jun 2026 | Self-tan brands | 590 | 1.4% | 7 | | Jul 2026 | Self-tan brands | 480 | 1.1% | 8 | | Aug 2026 | Self-tan brands | 480 | 0.87% | 8 | | Sep 2026 | Self-tan brands | 480 | 0.83% | 8 | ## How are Tan-Luxe’s branded searches counted? Brandwave collects information about searches that people make online using Tan-Luxe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tan luxe” ## Which self-tan brands compete with Tan-Luxe? - [Loving Tan](/demand/au/brands/loving-tan) - [Bali Body](/demand/au/brands/bali-body) - [Bondi Sands](/demand/au/brands/bondi-sands) - [Eco Tan](/demand/au/brands/eco-tan): Head-to-head: /demand/au/compare/eco-tan-vs-tan-luxe - [St.Tropez](/demand/au/brands/st-tropez): Head-to-head: /demand/au/compare/st-tropez-vs-tan-luxe - [b.tan](/demand/au/brands/b-tan): Head-to-head: /demand/au/compare/b-tan-vs-tan-luxe - [Le Tan](/demand/au/brands/le-tan): Head-to-head: /demand/au/compare/le-tan-vs-tan-luxe - [Isle of Paradise](/demand/au/brands/isle-of-paradise): Head-to-head: /demand/au/compare/isle-of-paradise-vs-tan-luxe ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tan-Luxe: search popularity in Australia". https://gobrandwave.com/demand/au/brands/tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/au/brands/tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.