--- title: "Swisse: search popularity in Australia" description: "Swisse is a vitamin and supplement brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/swisse" publisher: "Brandwave" --- # Swisse: search popularity in Australia Swisse is a vitamin and supplement brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swisse - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among vitamin brands**: 12.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vitamin brands | 3 | 12.8% | 5.4K | - [Vitamin brands](/demand/au/categories/au-vitamin-brands) ## Top vitamin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swisse was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Swisse is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blackmores | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Swisse | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cenovis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | BioCeuticals | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nature's Way | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bioglan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin brands - Asked ChatGPT "Which vitamin brand is the best in Australia?": 1. Blackmores, 2. Swisse, 3. BioCeuticals - Asked ChatGPT "What are the best vitamin and supplement brands in Australia?": 1. Blackmores, 2. BioCeuticals, 3. Swisse, 4. Cenovis, 5. Nature's Way - Asked ChatGPT "Which multivitamin brand in Australia is worth buying?": 1. Cenovis, 2. Blackmores, 3. Swisse - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamin": 1. Swisse, 2. Blackmores, 3. Cenovis, 4. Nature's Way Not named in any answer: Bioglan. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Swisse changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Swisse in Australia held steady at 5.4K. - Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands in Australia peaked at 13.7% in January 2026 and was lowest at 11.1% in July 2026. ## How did search popularity change for Australia vitamin brands in September 2026? - In September 2026, BioCeuticals gained share of searches among vitamin brands in Australia, from 42.2% to 42.9%. - In September 2026, Bioglan lost share of searches among vitamin brands in Australia, from 8.4% to 6.9%. - Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vitamin brands | 5.4K | 12.9% | 3 | | Nov 2025 | Vitamin brands | 5.4K | 12.9% | 3 | | Dec 2025 | Vitamin brands | 4.4K | 12.8% | 3 | | Jan 2026 | Vitamin brands | 5.4K | 13.7% | 3 | | Feb 2026 | Vitamin brands | 4.4K | 12.6% | 3 | | Mar 2026 | Vitamin brands | 5.4K | 12.7% | 3 | | Apr 2026 | Vitamin brands | 5.4K | 13.4% | 3 | | May 2026 | Vitamin brands | 5.4K | 13.3% | 3 | | Jun 2026 | Vitamin brands | 4.4K | 11.4% | 3 | | Jul 2026 | Vitamin brands | 4.4K | 11.1% | 3 | | Aug 2026 | Vitamin brands | 5.4K | 12.6% | 3 | | Sep 2026 | Vitamin brands | 5.4K | 12.8% | 3 | ## How are Swisse’s branded searches counted? Brandwave collects information about searches that people make online using Swisse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swisse” ## Which vitamin brands compete with Swisse? - [BioCeuticals](/demand/au/brands/bioceuticals): Head-to-head: /demand/au/compare/bioceuticals-vs-swisse - [Blackmores](/demand/au/brands/blackmores): Head-to-head: /demand/au/compare/blackmores-vs-swisse - [Bioglan](/demand/au/brands/bioglan): Head-to-head: /demand/au/compare/bioglan-vs-swisse - [Nature's Way](/demand/au/brands/natures-way): Head-to-head: /demand/au/compare/natures-way-vs-swisse - [Cenovis](/demand/au/brands/cenovis): Head-to-head: /demand/au/compare/cenovis-vs-swisse ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Swisse: search popularity in Australia". https://gobrandwave.com/demand/au/brands/swisse This page is also available as HTML at https://gobrandwave.com/demand/au/brands/swisse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.