--- title: "Swimart: search popularity in Australia" description: "Swimart is a franchise network of pool and spa shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/swimart" publisher: "Brandwave" --- # Swimart: search popularity in Australia Swimart is a franchise network of pool and spa shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swimart - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among pool shops**: 18.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pool shops | 2 | 18.7% | 5.4K | - [Pool shops](/demand/au/categories/au-pool-shops) ## Top pool shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Swimart was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Swimart is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poolwerx | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Swimart | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Best Pool Supplies | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Mr Pool Man | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Clark Rubber | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about pool shops - Asked ChatGPT "Where should I buy pool chemicals and equipment in Australia?": 1. Poolwerx, 2. Clark Rubber, 3. Swimart, 4. Mr Pool Man, 5. Best Pool Supplies - Asked ChatGPT "What are the best pool shops in Australia?": 1. Best Pool Supplies, 2. Poolwerx, 3. Mr Pool Man, 4. Swimart - Asked ChatGPT "Which pool shop in Australia is best for pool servicing?": 1. Swimart, 2. Poolwerx - Searched Google, AI Overview "pool chemicals": 1. Mr Pool Man Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Swimart changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Swimart in Australia fell from 8.1K to 5.4K. - Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia increased from 17.4% to 18.7%. - Across the 12 months ending September 2026, Swimart’s share of searches among pool shops in Australia peaked at 19.1% in March 2026 and was lowest at 12.5% in January 2026. - Across the 12 months ending September 2026, Swimart rose from 3rd to 2nd among pool shops in Australia. ## How did search popularity change for Australia pool shops in September 2026? - In September 2026, Swimart overtook Best Pool Supplies to rank 2nd among pool shops in Australia, with 18.7% of the searches. - In September 2026, Clark Rubber overtook Best Pool Supplies to rank 3rd among pool shops in Australia, with 17% of the searches. - In September 2026, Mr Pool Man gained share of searches among pool shops in Australia, from 9% to 10%. - In September 2026, Best Pool Supplies lost share of searches among pool shops in Australia, from 16.3% to 12.5%. - In September 2026, Poolwerx lost share of searches among pool shops in Australia, from 45.5% to 41.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pool shops | 8.1K | 17.4% | 3 | | Nov 2025 | Pool shops | 6.6K | 13.3% | 4 | | Dec 2025 | Pool shops | 9.9K | 14.3% | 3 | | Jan 2026 | Pool shops | 6.6K | 12.5% | 3 | | Feb 2026 | Pool shops | 4.4K | 15% | 2 | | Mar 2026 | Pool shops | 4.4K | 19.1% | 2 | | Apr 2026 | Pool shops | 3.6K | 19% | 2 | | May 2026 | Pool shops | 2.4K | 16.8% | 2 | | Jun 2026 | Pool shops | 1.9K | 15.6% | 3 | | Jul 2026 | Pool shops | 2.4K | 18.1% | 2 | | Aug 2026 | Pool shops | 2.9K | 16.3% | 3 | | Sep 2026 | Pool shops | 5.4K | 18.7% | 2 | ## How are Swimart’s branded searches counted? Brandwave collects information about searches that people make online using Swimart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swimart” ## Which pool shops compete with Swimart? - [Poolwerx](/demand/au/brands/poolwerx): Head-to-head: /demand/au/compare/poolwerx-vs-swimart - [Clark Rubber](/demand/au/brands/clark-rubber): Head-to-head: /demand/au/compare/clark-rubber-vs-swimart - [Best Pool Supplies](/demand/au/brands/best-pool-supplies): Head-to-head: /demand/au/compare/best-pool-supplies-vs-swimart - [Mr Pool Man](/demand/au/brands/mr-pool-man): Head-to-head: /demand/au/compare/mr-pool-man-vs-swimart ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Swimart: search popularity in Australia". https://gobrandwave.com/demand/au/brands/swimart This page is also available as HTML at https://gobrandwave.com/demand/au/brands/swimart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.