--- title: "Swarovski: search popularity in Australia" description: "Swarovski is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/swarovski" publisher: "Brandwave" --- # Swarovski: search popularity in Australia Swarovski is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swarovski - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among jewellery brands**: 31.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery brands | 1 | 31.1% | 135K | - [Jewellery brands](/demand/au/categories/au-jewellery-brands) ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swarovski was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swarovski is the sixth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | By Charlotte | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Temple of the Sun | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sarah & Sebastian | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mejuri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cushla Whiting | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Swarovski | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Arms of Eve | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tiffany & Co. | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Natasha Schweitzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lucy Folk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy from in Australia?": 1. Temple of the Sun, 2. By Charlotte, 3. Arms of Eve - Asked ChatGPT "What are the best jewellery brands in Australia?": 1. Sarah & Sebastian, 2. Temple of the Sun, 3. By Charlotte, 4. Arms of Eve, 5. Cushla Whiting - Asked ChatGPT "Which jewellery brand makes a good gift?": 1. Mejuri, 2. Pandora, 3. Swarovski, 4. Tiffany & Co., 5. Temple of the Sun - Searched Google, AI Overview "jewellery": 1. Tiffany & Co. - Searched Google, AI Overview "jewellery brands": 1. By Charlotte, 2. Cushla Whiting, 3. Sarah & Sebastian, 4. Mejuri, 5. Swarovski, 6. Tiffany & Co. Not named in any answer: Natasha Schweitzer, Lucy Folk and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Swarovski changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Swarovski in Australia fell from 165K to 135K. - Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands in Australia decreased from 33.6% to 31.1%. - Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands in Australia peaked at 37.6% in December 2025 and was lowest at 29.6% in August 2026. ## How did search popularity change for Australia jewellery brands in September 2026? - In September 2026, Swarovski gained share of searches among jewellery brands in Australia, from 29.6% to 31.1%. - In September 2026, Tiffany & Co. gained share of searches among jewellery brands in Australia, from 16.2% to 17%. - In September 2026, By Charlotte gained share of searches among jewellery brands in Australia, from 13.2% to 13.9%. - In September 2026, Mejuri lost share of searches among jewellery brands in Australia, from 5.9% to 4.2%. - In September 2026, Sarah & Sebastian lost share of searches among jewellery brands in Australia, from 10.8% to 9.3%. - In September 2026, Arms of Eve rose from 6th to 4th among jewellery brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery brands | 165K | 33.6% | 1 | | Nov 2025 | Jewellery brands | 246K | 33% | 1 | | Dec 2025 | Jewellery brands | 301K | 37.6% | 1 | | Jan 2026 | Jewellery brands | 165K | 33.8% | 1 | | Feb 2026 | Jewellery brands | 165K | 36.3% | 1 | | Mar 2026 | Jewellery brands | 135K | 30.9% | 1 | | Apr 2026 | Jewellery brands | 135K | 30.4% | 1 | | May 2026 | Jewellery brands | 165K | 35.1% | 1 | | Jun 2026 | Jewellery brands | 165K | 35.6% | 1 | | Jul 2026 | Jewellery brands | 135K | 32.4% | 1 | | Aug 2026 | Jewellery brands | 135K | 29.6% | 1 | | Sep 2026 | Jewellery brands | 135K | 31.1% | 1 | ## How are Swarovski’s branded searches counted? Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swarovski” ## Which jewellery brands compete with Swarovski? - [Tiffany & Co.](/demand/au/brands/tiffany-and-co): Head-to-head: /demand/au/compare/swarovski-vs-tiffany-and-co - [By Charlotte](/demand/au/brands/by-charlotte): Head-to-head: /demand/au/compare/by-charlotte-vs-swarovski - [Arms of Eve](/demand/au/brands/arms-of-eve): Head-to-head: /demand/au/compare/arms-of-eve-vs-swarovski - [Sarah & Sebastian](/demand/au/brands/sarah-and-sebastian): Head-to-head: /demand/au/compare/sarah-and-sebastian-vs-swarovski - [Pandora](/demand/au/brands/pandora): Head-to-head: /demand/au/compare/pandora-vs-swarovski - [Mejuri](/demand/au/brands/mejuri) - [Natasha Schweitzer](/demand/au/brands/natasha-schweitzer) - [Temple of the Sun](/demand/au/brands/temple-of-the-sun) - [Lucy Folk](/demand/au/brands/lucy-folk) - [Thomas Sabo](/demand/au/brands/thomas-sabo) - [Cushla Whiting](/demand/au/brands/cushla-whiting) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Swarovski: search popularity in Australia". https://gobrandwave.com/demand/au/brands/swarovski This page is also available as HTML at https://gobrandwave.com/demand/au/brands/swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.