--- title: "Supercheap Auto: search popularity in Australia" description: "Supercheap Auto is an automotive parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/supercheap-auto-nz" publisher: "Brandwave" --- # Supercheap Auto: search popularity in Australia Supercheap Auto is an automotive parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Supercheap Auto - **Owned by**: SUPER CHEAP AUTO (NEW ZEALAND) PTY LIMITED - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among car parts retailers**: 39% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car parts retailers | 2 | 39% | 450K | - [Car parts retailers](/demand/au/categories/au-car-parts-retailers) ## Top car parts retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Supercheap Auto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Supercheap Auto is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Supercheap Auto | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Repco | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Burson Auto Parts | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Sparesbox | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Autobarn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Autopro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car parts retailers - Asked ChatGPT "Where's the best place to buy car parts in Australia?": 1. Repco, 2. Supercheap Auto - Asked ChatGPT "Which car parts store is cheapest in Australia?": 1. Supercheap Auto, 2. Repco, 3. Sparesbox - Asked ChatGPT "What are the best auto parts stores near me?": 1. Supercheap Auto, 2. Burson Auto Parts - Searched Google, AI Overview "car parts": named none of the brands we track Not named in any answer: Autobarn and Autopro. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Supercheap Auto changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Supercheap Auto in Australia fell from 550K to 450K. - Across the 12 months ending September 2026, Supercheap Auto’s share of searches among car parts retailers in Australia peaked at 42.2% in December 2025 and was lowest at 37.3% in May 2026. ## How did search popularity change for Australia car parts retailers in September 2026? - Estimated monthly branded searches for Sparesbox in Australia fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. - Estimated monthly branded searches for Autobarn in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Repco in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026. - Estimated monthly branded searches for Supercheap Auto in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car parts retailers | 550K | 39.1% | 2 | | Nov 2025 | Car parts retailers | 550K | 37.6% | 2 | | Dec 2025 | Car parts retailers | 673K | 42.2% | 1 | | Jan 2026 | Car parts retailers | 550K | 41.9% | 1 | | Feb 2026 | Car parts retailers | 450K | 38.9% | 2 | | Mar 2026 | Car parts retailers | 550K | 42.1% | 1 | | Apr 2026 | Car parts retailers | 450K | 37.4% | 2 | | May 2026 | Car parts retailers | 450K | 37.3% | 2 | | Jun 2026 | Car parts retailers | 450K | 37.3% | 2 | | Jul 2026 | Car parts retailers | 450K | 38.9% | 2 | | Aug 2026 | Car parts retailers | 450K | 38.9% | 2 | | Sep 2026 | Car parts retailers | 450K | 39% | 2 | ## How are Supercheap Auto’s branded searches counted? Brandwave collects information about searches that people make online using Supercheap Auto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “supercheap auto” ## Which car parts retailers compete with Supercheap Auto? - [Repco](/demand/au/brands/repco): Head-to-head: /demand/au/compare/repco-vs-supercheap-auto-nz - [Autobarn](/demand/au/brands/autobarn): Head-to-head: /demand/au/compare/autobarn-vs-supercheap-auto-nz - [Burson Auto Parts](/demand/au/brands/burson-auto-parts): Head-to-head: /demand/au/compare/burson-auto-parts-vs-supercheap-auto-nz - [Autopro](/demand/au/brands/autopro): Head-to-head: /demand/au/compare/autopro-vs-supercheap-auto-nz - [Sparesbox](/demand/au/brands/sparesbox): Head-to-head: /demand/au/compare/sparesbox-vs-supercheap-auto-nz ## Who owns Supercheap Auto? Supercheap Auto is owned by SUPER CHEAP AUTO (NEW ZEALAND) PTY LIMITED. Brandwave does not track any other brands owned by SUPER CHEAP AUTO (NEW ZEALAND) PTY LIMITED. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Supercheap Auto? Supercheap Auto is owned by SUPER CHEAP AUTO (NEW ZEALAND) PTY LIMITED. Brandwave does not track any other brands owned by SUPER CHEAP AUTO (NEW ZEALAND) PTY LIMITED. ## Cite this page Brandwave. "Supercheap Auto: search popularity in Australia". https://gobrandwave.com/demand/au/brands/supercheap-auto-nz This page is also available as HTML at https://gobrandwave.com/demand/au/brands/supercheap-auto-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.