--- title: "Suncorp Insurance: search popularity in Australia" description: "Suncorp Insurance sells home, car and other general insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/suncorp-insurance" publisher: "Brandwave" --- # Suncorp Insurance: search popularity in Australia Suncorp Insurance sells home, car and other general insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Suncorp Insurance - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among home insurance brands**: 7.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home insurance brands | 7 | 7.2% | 6.6K | - [Home insurance brands](/demand/au/categories/au-home-insurance-brands) ## Top home insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Suncorp Insurance did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AAMI | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Budget Direct | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Allianz | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Youi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | NRMA Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RACV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suncorp Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home insurance brands - Asked ChatGPT "Which home insurance should I get in Australia?": 1. Budget Direct, 2. Youi, 3. Allianz - Asked ChatGPT "What are the best home and contents insurance companies in Australia?": 1. AAMI, 2. Allianz, 3. Budget Direct, 4. Youi - Asked ChatGPT "What's the cheapest good home and contents insurance in Australia?": 1. AAMI, 2. Budget Direct, 3. Allianz - Searched Google, AI Overview "home insurance": named none of the brands we track - Searched Google, AI Overview "home and contents insurance": 1. AAMI, 2. Allianz, 3. Budget Direct Not named in any answer: NRMA Insurance, RACV and Suncorp Insurance. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Suncorp Insurance changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Suncorp Insurance in Australia rose from 5.4K to 6.6K. - Across the 12 months ending September 2026, Suncorp Insurance’s share of searches among home insurance brands in Australia peaked at 7.3% in November 2025 and was lowest at 5.1% in August 2026. ## How did search popularity change for Australia home insurance brands in September 2026? - In September 2026, Allianz gained share of searches among home insurance brands in Australia, from 20.8% to 24.3%. - In September 2026, Suncorp Insurance gained share of searches among home insurance brands in Australia, from 5.1% to 7.2%. - In September 2026, RACV lost share of searches among home insurance brands in Australia, from 11.4% to 8.9%. - In September 2026, AAMI lost share of searches among home insurance brands in Australia, from 25.5% to 24.3%. - In September 2026, Budget Direct lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%. - In September 2026, NRMA Insurance lost share of searches among home insurance brands in Australia, from 13.9% to 13.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home insurance brands | 5.4K | 6.9% | 7 | | Nov 2025 | Home insurance brands | 5.4K | 7.3% | 7 | | Dec 2025 | Home insurance brands | 4.4K | 7.1% | 7 | | Jan 2026 | Home insurance brands | 5.4K | 6.9% | 7 | | Feb 2026 | Home insurance brands | 4.4K | 6.5% | 7 | | Mar 2026 | Home insurance brands | 5.4K | 7.3% | 7 | | Apr 2026 | Home insurance brands | 4.4K | 6.6% | 7 | | May 2026 | Home insurance brands | 4.4K | 5.9% | 7 | | Jun 2026 | Home insurance brands | 4.4K | 6.1% | 7 | | Jul 2026 | Home insurance brands | 4.4K | 6.6% | 7 | | Aug 2026 | Home insurance brands | 3.6K | 5.1% | 7 | | Sep 2026 | Home insurance brands | 6.6K | 7.2% | 7 | ## How are Suncorp Insurance’s branded searches counted? Brandwave collects information about searches that people make online using Suncorp Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “suncorp home insurance” ## Which home insurance brands compete with Suncorp Insurance? - [AAMI](/demand/au/brands/aami) - [Allianz](/demand/au/brands/allianz-au): Head-to-head: /demand/au/compare/allianz-au-vs-suncorp-insurance - [Budget Direct](/demand/au/brands/budget-direct): Head-to-head: /demand/au/compare/budget-direct-vs-suncorp-insurance - [NRMA Insurance](/demand/au/brands/nrma-insurance): Head-to-head: /demand/au/compare/nrma-insurance-vs-suncorp-insurance - [RACV](/demand/au/brands/racv): Head-to-head: /demand/au/compare/racv-vs-suncorp-insurance - [Youi](/demand/au/brands/youi): Head-to-head: /demand/au/compare/suncorp-insurance-vs-youi ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Suncorp Insurance: search popularity in Australia". https://gobrandwave.com/demand/au/brands/suncorp-insurance This page is also available as HTML at https://gobrandwave.com/demand/au/brands/suncorp-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.