--- title: "Sukin: search popularity in Australia" description: "Sukin makes natural skincare, body and hair care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/sukin" publisher: "Brandwave" --- # Sukin: search popularity in Australia Sukin makes natural skincare, body and hair care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sukin - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among skincare brands**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skincare brands | 5 | 5.2% | 8.1K | | Shampoo and haircare brands | 9 | 4% | 5.4K | | Deodorant brands | 10 | 1.3% | 720 | | Body wash and soap brands | 6 | 6.9% | 3.6K | - [Skincare brands](/demand/au/categories/au-skincare-brands) - [Shampoo and haircare brands](/demand/au/categories/au-shampoo-brands) - [Deodorant brands](/demand/au/categories/au-deodorant-brands) - [Body wash and soap brands](/demand/au/categories/au-body-wash-and-soap-brands) ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sukin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sukin is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Go-To | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aesop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Alpha-H | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ultra Violette | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Jurlique | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sukin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frank Body | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which Australian skincare brand should I try?": 1. Ultra Violette, 2. Aesop, 3. QV Skincare, 4. Go-To, 5. Alpha-H - Asked ChatGPT "What are the best Australian skincare brands?": 1. Alpha-H, 2. Ultra Violette, 3. Go-To, 4. Sukin, 5. Aesop, 6. QV Skincare, 7. Jurlique - Asked ChatGPT "What's the best Australian skincare brand for sensitive skin?": 1. QV Skincare - Searched Google, AI Overview "skincare": 1. Go-To, 2. Alpha-H - Searched Google, AI Overview "skincare australia": 1. Aesop, 2. Go-To, 3. Jurlique, 4. Alpha-H Not named in any answer: Bondi Sands, Naked Sundays and Frank Body. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Sukin changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sukin in Australia rose from 15.8K to 17.8K. - Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia increased from 4.2% to 5.2%. - Across the 12 months ending September 2026, Sukin’s share of searches among skincare brands in Australia peaked at 5.8% in August 2026 and was lowest at 3.3% in November 2025. - Across the 12 months ending September 2026, Sukin rose from 8th to 5th among skincare brands in Australia. - Across the 12 months ending September 2026, Sukin’s share of searches among shampoo and haircare brands in Australia increased from 3.2% to 4%. - Across the 12 months ending September 2026, Sukin’s share of searches among shampoo and haircare brands in Australia peaked at 4.6% in January 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Sukin’s share of searches among deodorant brands in Australia decreased from 1.9% to 1.3%. - Across the 12 months ending September 2026, Sukin’s share of searches among body wash and soap brands in Australia increased from 6% to 6.9%. - Across the 12 months ending September 2026, Sukin’s share of searches among body wash and soap brands in Australia peaked at 8.9% in July 2026 and was lowest at 6% in October 2025. ## How did search popularity change for Australia skincare brands in September 2026? - In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches. - In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%. - In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%. - In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%. - In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%. - In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - In September 2026, OGX overtook Dove to rank 7th among shampoo and haircare brands in Australia, with 4.8% of the searches. - In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%. - In September 2026, Moroccanoil gained share of searches among shampoo and haircare brands in Australia, from 5.4% to 5.9%. - In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%. - In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%. - Estimated monthly branded searches for Dove in Australia rose 125% over 12 measured months, from 2.4K to 5.4K in September 2026. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%. - In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%. - In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%. - In September 2026, Rexona gained share of searches among deodorant brands in Australia, from 6.7% to 8%. - In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%. - In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%. - In September 2026, Palmolive gained share of searches among body wash and soap brands in Australia, from 17.5% to 18.9%. - In September 2026, Dettol gained share of searches among body wash and soap brands in Australia, from 9.5% to 10.3%. - In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%. - In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%. - In September 2026, Sukin lost share of searches among body wash and soap brands in Australia, from 7.8% to 6.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skincare brands | 8.1K | 4.2% | 8 | | Nov 2025 | Skincare brands | 9.9K | 3.3% | 7 | | Dec 2025 | Skincare brands | 8.1K | 3.4% | 7 | | Jan 2026 | Skincare brands | 8.1K | 5.3% | 5 | | Feb 2026 | Skincare brands | 6.6K | 4.8% | 5 | | Mar 2026 | Skincare brands | 8.1K | 5.5% | 5 | | Apr 2026 | Skincare brands | 8.1K | 5.6% | 5 | | May 2026 | Skincare brands | 6.6K | 4.6% | 6 | | Jun 2026 | Skincare brands | 8.1K | 5.3% | 6 | | Jul 2026 | Skincare brands | 8.1K | 5.6% | 5 | | Aug 2026 | Skincare brands | 9.9K | 5.8% | 5 | | Sep 2026 | Skincare brands | 8.1K | 5.2% | 5 | | Oct 2025 | Shampoo and haircare brands | 4.4K | 3.2% | 9 | | Nov 2025 | Shampoo and haircare brands | 4.4K | 2.3% | 10 | | Dec 2025 | Shampoo and haircare brands | 4.4K | 3% | 8 | | Jan 2026 | Shampoo and haircare brands | 6.6K | 4.6% | 6 | | Feb 2026 | Shampoo and haircare brands | 4.4K | 3.7% | 9 | | Mar 2026 | Shampoo and haircare brands | 5.4K | 3.6% | 8 | | Apr 2026 | Shampoo and haircare brands | 4.4K | 3.4% | 10 | | May 2026 | Shampoo and haircare brands | 4.4K | 3.3% | 10 | | Jun 2026 | Shampoo and haircare brands | 5.4K | 4% | 9 | | Jul 2026 | Shampoo and haircare brands | 5.4K | 4% | 10 | | Aug 2026 | Shampoo and haircare brands | 5.4K | 3.6% | 9 | | Sep 2026 | Shampoo and haircare brands | 5.4K | 4% | 9 | | Oct 2025 | Deodorant brands | 880 | 1.9% | 10 | | Nov 2025 | Deodorant brands | 880 | 1.7% | 10 | | Dec 2025 | Deodorant brands | 720 | 1.5% | 10 | | Jan 2026 | Deodorant brands | 1K | 2% | 10 | | Feb 2026 | Deodorant brands | 880 | 1.7% | 10 | | Mar 2026 | Deodorant brands | 880 | 1.7% | 10 | | Apr 2026 | Deodorant brands | 880 | 1.9% | 10 | | May 2026 | Deodorant brands | 720 | 1.5% | 10 | | Jun 2026 | Deodorant brands | 720 | 1.4% | 10 | | Jul 2026 | Deodorant brands | 880 | 1.9% | 10 | | Aug 2026 | Deodorant brands | 720 | 1.3% | 10 | | Sep 2026 | Deodorant brands | 720 | 1.3% | 10 | | Oct 2025 | Body wash and soap brands | 2.4K | 6% | 6 | | Nov 2025 | Body wash and soap brands | 2.9K | 7.2% | 6 | | Dec 2025 | Body wash and soap brands | 2.9K | 7.3% | 6 | | Jan 2026 | Body wash and soap brands | 2.9K | 7.2% | 6 | | Feb 2026 | Body wash and soap brands | 2.4K | 6.8% | 6 | | Mar 2026 | Body wash and soap brands | 2.9K | 6.7% | 6 | | Apr 2026 | Body wash and soap brands | 2.9K | 7.3% | 6 | | May 2026 | Body wash and soap brands | 2.9K | 7.4% | 6 | | Jun 2026 | Body wash and soap brands | 2.9K | 6.6% | 6 | | Jul 2026 | Body wash and soap brands | 4.4K | 8.9% | 6 | | Aug 2026 | Body wash and soap brands | 3.6K | 7.8% | 6 | | Sep 2026 | Body wash and soap brands | 3.6K | 6.9% | 6 | ## How are Sukin’s branded searches counted? Brandwave collects information about searches that people make online using Sukin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sukin” - “sukin body wash” - “sukin deodorant” - “sukin shampoo” ## Which skincare brands compete with Sukin? - [Aesop](/demand/au/brands/aesop) - [Bondi Sands](/demand/au/brands/bondi-sands): Head-to-head: /demand/au/compare/bondi-sands-vs-sukin - [Go-To](/demand/au/brands/go-to-skincare): Head-to-head: /demand/au/compare/go-to-skincare-vs-sukin - [Jurlique](/demand/au/brands/jurlique): Head-to-head: /demand/au/compare/jurlique-vs-sukin - [Ultra Violette](/demand/au/brands/ultra-violette): Head-to-head: /demand/au/compare/sukin-vs-ultra-violette - [Naked Sundays](/demand/au/brands/naked-sundays): Head-to-head: /demand/au/compare/naked-sundays-vs-sukin - [QV Skincare](/demand/au/brands/qv-skincare) - [Frank Body](/demand/au/brands/frank-body) - [Alpha-H](/demand/au/brands/alpha-h) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sukin: search popularity in Australia". https://gobrandwave.com/demand/au/brands/sukin This page is also available as HTML at https://gobrandwave.com/demand/au/brands/sukin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.