--- title: "STRONG Pilates: search popularity in Australia" description: "STRONG Pilates is a pilates studio chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/strong-pilates" publisher: "Brandwave" --- # STRONG Pilates: search popularity in Australia STRONG Pilates is a pilates studio chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: STRONG Pilates - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among boutique fitness studios**: 21.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boutique fitness studios | 2 | 21.6% | 9.9K | - [Boutique fitness studios](/demand/au/categories/au-boutique-fitness-studios) ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, STRONG Pilates was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. STRONG Pilates is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KX Pilates | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Body Fit Training | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | F45 Training | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Club Pilates | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | STRONG Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Barry's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Fitstop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "What's the best boutique fitness studio chain in Australia?": 1. Body Fit Training, 2. KX Pilates, 3. F45 Training - Asked ChatGPT "Which reformer pilates studio chain is best in Australia?": 1. KX Pilates, 2. Club Pilates - Asked ChatGPT "What are the best group fitness studios to join in Australia?": 1. F45 Training, 2. Body Fit Training, 3. KX Pilates, 4. STRONG Pilates, 5. Barry's - Searched Google, AI Overview "reformer pilates": named none of the brands we track Not named in any answer: Fitstop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for STRONG Pilates changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for STRONG Pilates in Australia fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, STRONG Pilates’ share of searches among boutique fitness studios in Australia increased from 20.1% to 21.6%. - Across the 12 months ending September 2026, STRONG Pilates’ share of searches among boutique fitness studios in Australia peaked at 23.4% in May 2026 and was lowest at 18% in June 2026. ## How did search popularity change for Australia boutique fitness studios in September 2026? - In September 2026, KX Pilates gained share of searches among boutique fitness studios in Australia, from 23% to 26.4%. - In September 2026, Barry's gained share of searches among boutique fitness studios in Australia, from 5.5% to 6.3%. - In September 2026, STRONG Pilates lost share of searches among boutique fitness studios in Australia, from 23% to 21.6%. - In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%. - In September 2026, F45 Training lost share of searches among boutique fitness studios in Australia, from 15.4% to 14.4%. - In September 2026, Fitstop lost share of searches among boutique fitness studios in Australia, from 12.6% to 11.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boutique fitness studios | 12.1K | 20.1% | 2 | | Nov 2025 | Boutique fitness studios | 12.1K | 20.2% | 2 | | Dec 2025 | Boutique fitness studios | 9.9K | 18.5% | 3 | | Jan 2026 | Boutique fitness studios | 14.8K | 20.5% | 2 | | Feb 2026 | Boutique fitness studios | 12.1K | 20.5% | 2 | | Mar 2026 | Boutique fitness studios | 12.1K | 20.1% | 2 | | Apr 2026 | Boutique fitness studios | 12.1K | 22.8% | 2 | | May 2026 | Boutique fitness studios | 12.1K | 23.4% | 2 | | Jun 2026 | Boutique fitness studios | 8.1K | 18% | 3 | | Jul 2026 | Boutique fitness studios | 9.9K | 20.6% | 2 | | Aug 2026 | Boutique fitness studios | 12.1K | 23% | 2 | | Sep 2026 | Boutique fitness studios | 9.9K | 21.6% | 2 | ## How are STRONG Pilates’ branded searches counted? Brandwave collects information about searches that people make online using STRONG Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “strong pilates” ## Which boutique fitness studios compete with STRONG Pilates? - [KX Pilates](/demand/au/brands/kx-pilates): Head-to-head: /demand/au/compare/kx-pilates-vs-strong-pilates - [Club Pilates](/demand/au/brands/club-pilates): Head-to-head: /demand/au/compare/club-pilates-vs-strong-pilates - [F45 Training](/demand/au/brands/f45-training): Head-to-head: /demand/au/compare/f45-training-vs-strong-pilates - [Fitstop](/demand/au/brands/fitstop): Head-to-head: /demand/au/compare/fitstop-vs-strong-pilates - [Barry's](/demand/au/brands/barrys): Head-to-head: /demand/au/compare/barrys-vs-strong-pilates - [Body Fit Training](/demand/au/brands/body-fit-training) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "STRONG Pilates: search popularity in Australia". https://gobrandwave.com/demand/au/brands/strong-pilates This page is also available as HTML at https://gobrandwave.com/demand/au/brands/strong-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.