--- title: "Storage King: search popularity in Australia" description: "Storage King runs self storage centres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/storage-king" publisher: "Brandwave" --- # Storage King: search popularity in Australia Storage King runs self storage centres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Storage King - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among self storage companies**: 29% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Self storage companies | 2 | 29% | 18.1K | - [Self storage companies](/demand/au/categories/au-self-storage-companies) ## Top self storage companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Storage King appeared in all three answers. Storage King is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kennards Self Storage | 1st | 3 of 3 | 3 of 3 | | National Storage | 2nd | 3 of 3 | 3 of 3 | | Fort Knox Self Storage | 3rd | 2 of 3 | 2 of 3 | | Storage King | 4th | 3 of 3 | 3 of 3 | | StoreLocal | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about self storage companies - Asked ChatGPT "Which self storage company should I use in Australia?": 1. Kennards Self Storage, 2. National Storage, 3. Storage King - Asked ChatGPT "What are the best self storage companies in Australia?": 1. Kennards Self Storage, 2. National Storage, 3. Storage King, 4. StoreLocal, 5. Fort Knox Self Storage - Asked ChatGPT "Which storage company in Australia has the cheapest storage units?": 1. Fort Knox Self Storage, 2. National Storage, 3. StoreLocal, 4. Kennards Self Storage, 5. Storage King Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Storage King changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Storage King in Australia fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Storage King’s share of searches among self storage companies in Australia decreased from 30.5% to 29%. - Across the 12 months ending September 2026, Storage King’s share of searches among self storage companies in Australia peaked at 32% in June 2026 and was lowest at 27.6% in August 2026. ## How did search popularity change for Australia self storage companies in September 2026? - In September 2026, National Storage gained share of searches among self storage companies in Australia, from 41.3% to 43.5%. - In September 2026, Storage King gained share of searches among self storage companies in Australia, from 27.6% to 29%. - In September 2026, Kennards Self Storage lost share of searches among self storage companies in Australia, from 22.5% to 19.4%. - In September 2026, Fort Knox Self Storage lost share of searches among self storage companies in Australia, from 5.8% to 5%. - StoreLocal’s share of searches among self storage companies in Australia has gained ground for 3 months in a row, from 2.3% to 3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Self storage companies | 22.2K | 30.5% | 2 | | Nov 2025 | Self storage companies | 27.1K | 30.5% | 2 | | Dec 2025 | Self storage companies | 22.2K | 30.5% | 2 | | Jan 2026 | Self storage companies | 22.2K | 27.8% | 2 | | Feb 2026 | Self storage companies | 22.2K | 31.8% | 2 | | Mar 2026 | Self storage companies | 22.2K | 28% | 2 | | Apr 2026 | Self storage companies | 18.1K | 27.8% | 2 | | May 2026 | Self storage companies | 18.1K | 27.9% | 2 | | Jun 2026 | Self storage companies | 22.2K | 32% | 2 | | Jul 2026 | Self storage companies | 18.1K | 27.7% | 2 | | Aug 2026 | Self storage companies | 18.1K | 27.6% | 2 | | Sep 2026 | Self storage companies | 18.1K | 29% | 2 | ## How are Storage King’s branded searches counted? Brandwave collects information about searches that people make online using Storage King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “storage king” ## Which self storage companies compete with Storage King? - [National Storage](/demand/au/brands/national-storage): Head-to-head: /demand/au/compare/national-storage-vs-storage-king - [Kennards Self Storage](/demand/au/brands/kennards-self-storage): Head-to-head: /demand/au/compare/kennards-self-storage-vs-storage-king - [Fort Knox Self Storage](/demand/au/brands/fort-knox-self-storage): Head-to-head: /demand/au/compare/fort-knox-self-storage-vs-storage-king - [StoreLocal](/demand/au/brands/storelocal): Head-to-head: /demand/au/compare/storage-king-vs-storelocal ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Storage King: search popularity in Australia". https://gobrandwave.com/demand/au/brands/storage-king This page is also available as HTML at https://gobrandwave.com/demand/au/brands/storage-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.