--- title: "Stone & Wood: search popularity in Australia" description: "Stone & Wood is a brewery known for its Pacific Ale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/stone-and-wood" publisher: "Brandwave" --- # Stone & Wood: search popularity in Australia Stone & Wood is a brewery known for its Pacific Ale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stone & Wood - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among beer brands**: 15.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beer brands | 4 | 15.1% | 14.8K | - [Beer brands](/demand/au/categories/au-beer-brands) ## Top beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stone & Wood was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Stone & Wood is the eighth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Great Northern | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Culture Beer Co | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Balter | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Coopers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | XXXX | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Victoria Bitter | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Carlton Draught | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Stone & Wood | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about beer brands - Asked ChatGPT "What's the best beer brand in Australia?": 1. Great Northern, 2. Coopers, 3. Balter, 4. Victoria Bitter - Asked ChatGPT "What are the most popular beer brands in Australia?": 1. Great Northern, 2. XXXX, 3. Coopers, 4. Victoria Bitter, 5. Carlton Draught, 6. Stone & Wood, 7. Balter - Asked ChatGPT "What's the best Australian craft beer brand?": 1. Mountain Culture Beer Co, 2. Balter, 3. Coopers - Searched Google, AI Overview "craft beer": 1. Mountain Culture Beer Co, 2. Balter Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Stone & Wood changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Stone & Wood in Australia held steady at 14.8K. - Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia decreased from 16% to 15.1%. - Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia peaked at 17.9% in April 2026 and was lowest at 14.1% in January 2026. - Across the 12 months ending September 2026, Stone & Wood fell from 3rd to 4th among beer brands in Australia. ## How did search popularity change for Australia beer brands in September 2026? - In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches. - In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%. - In September 2026, Mountain Culture Beer Co gained share of searches among beer brands in Australia, from 11.2% to 12.1%. - In September 2026, XXXX gained share of searches among beer brands in Australia, from 5.8% to 6.4%. - In September 2026, Great Northern lost share of searches among beer brands in Australia, from 16.6% to 15.1%. - In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beer brands | 14.8K | 16% | 3 | | Nov 2025 | Beer brands | 14.8K | 15.8% | 3 | | Dec 2025 | Beer brands | 22.2K | 17.2% | 2 | | Jan 2026 | Beer brands | 14.8K | 14.1% | 3 | | Feb 2026 | Beer brands | 12.1K | 15.1% | 3 | | Mar 2026 | Beer brands | 12.1K | 15.1% | 3 | | Apr 2026 | Beer brands | 14.8K | 17.9% | 3 | | May 2026 | Beer brands | 12.1K | 15.4% | 3 | | Jun 2026 | Beer brands | 12.1K | 16% | 3 | | Jul 2026 | Beer brands | 12.1K | 15.2% | 3 | | Aug 2026 | Beer brands | 14.8K | 16.6% | 3 | | Sep 2026 | Beer brands | 14.8K | 15.1% | 4 | ## How are Stone & Wood’s branded searches counted? Brandwave collects information about searches that people make online using Stone & Wood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stone and wood” ## Which beer brands compete with Stone & Wood? - [Coopers](/demand/au/brands/coopers): Head-to-head: /demand/au/compare/coopers-vs-stone-and-wood - [Carlton Draught](/demand/au/brands/carlton-draught): Head-to-head: /demand/au/compare/carlton-draught-vs-stone-and-wood - [Great Northern](/demand/au/brands/great-northern): Head-to-head: /demand/au/compare/great-northern-vs-stone-and-wood - [Mountain Culture Beer Co](/demand/au/brands/mountain-culture): Head-to-head: /demand/au/compare/mountain-culture-vs-stone-and-wood - [Victoria Bitter](/demand/au/brands/victoria-bitter): Head-to-head: /demand/au/compare/stone-and-wood-vs-victoria-bitter - [XXXX](/demand/au/brands/xxxx) - [Balter](/demand/au/brands/balter) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Stone & Wood: search popularity in Australia". https://gobrandwave.com/demand/au/brands/stone-and-wood This page is also available as HTML at https://gobrandwave.com/demand/au/brands/stone-and-wood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.