--- title: "Stake: search popularity in Australia" description: "Share-trading and investing platform offering New Zealand investors access to U.S. stocks and ETFs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/stake" publisher: "Brandwave" --- # Stake: search popularity in Australia Share-trading and investing platform offering New Zealand investors access to U.S. stocks and ETFs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stake - **Owned by**: Stakeshop - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among share trading platforms**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Share trading platforms | 9 | 1.5% | 4.5K | - [Share trading platforms](/demand/au/categories/au-share-trading-platforms) ## Top share trading platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stake was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stake is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CMC Invest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | moomoo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Interactive Brokers | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | CommSec | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stake | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Pearler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Webull | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | nabtrade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Selfwealth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about share trading platforms - Asked ChatGPT "Which share trading platform should I use in Australia?": 1. CMC Invest, 2. Pearler, 3. Stake, 4. Interactive Brokers - Asked ChatGPT "What are the best share trading platforms in Australia?": 1. CMC Invest, 2. moomoo, 3. Interactive Brokers, 4. Stake, 5. CommSec - Asked ChatGPT "What's the best share trading platform in Australia for beginners?": 1. CMC Invest, 2. moomoo, 3. CommSec - Searched Google, AI Overview "best share trading platform australia": 1. CMC Invest, 2. CommSec, 3. Webull, 4. moomoo, 5. Interactive Brokers, 6. Stake, 7. Pearler - Searched Google, AI Overview "share trading platform": 1. CMC Invest, 2. Interactive Brokers, 3. moomoo, 4. Stake, 5. CommSec Not named in any answer: nabtrade and Selfwealth. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Stake changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Stake in Australia fell from 9.4K to 4.5K. - Across the 12 months ending September 2026, Stake’s share of searches among share trading platforms in Australia decreased from 2.1% to 1.5%. ## How did search popularity change for Australia share trading platforms in September 2026? - In September 2026, CMC Invest gained share of searches among share trading platforms in Australia, from 6.1% to 7.5%. - In September 2026, CommSec gained share of searches among share trading platforms in Australia, from 55.1% to 56%. - In September 2026, nabtrade lost share of searches among share trading platforms in Australia, from 16.6% to 13.7%. - Estimated monthly branded searches for Stake in Australia fell 52.5% over 12 measured months, from 9.4K to 4.5K in September 2026. - Estimated monthly branded searches for Webull in Australia fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. - Estimated monthly branded searches for Selfwealth in Australia fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Share trading platforms | 9.4K | 2.1% | 9 | | Nov 2025 | Share trading platforms | 6.1K | 1.9% | 9 | | Dec 2025 | Share trading platforms | 5K | 1.9% | 9 | | Jan 2026 | Share trading platforms | 7.7K | 1.9% | 9 | | Feb 2026 | Share trading platforms | 6.3K | 1.9% | 9 | | Mar 2026 | Share trading platforms | 6.3K | 1.7% | 9 | | Apr 2026 | Share trading platforms | 5.1K | 1.6% | 9 | | May 2026 | Share trading platforms | 5.3K | 1.6% | 9 | | Jun 2026 | Share trading platforms | 5.3K | 1.5% | 9 | | Jul 2026 | Share trading platforms | 4.3K | 1.2% | 9 | | Aug 2026 | Share trading platforms | 4.5K | 1.2% | 9 | | Sep 2026 | Share trading platforms | 4.5K | 1.5% | 9 | ## How are Stake’s branded searches counted? Brandwave collects information about searches that people make online using Stake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stake invest” - “stake shares” - “stake trading” ## Which share trading platforms compete with Stake? - [CommSec](/demand/au/brands/commsec) - [nabtrade](/demand/au/brands/nabtrade) - [CMC Invest](/demand/au/brands/cmc-invest) - [moomoo](/demand/au/brands/moomoo): Head-to-head: /demand/au/compare/moomoo-vs-stake - [Selfwealth](/demand/au/brands/selfwealth): Head-to-head: /demand/au/compare/selfwealth-vs-stake - [Interactive Brokers](/demand/au/brands/interactive-brokers): Head-to-head: /demand/au/compare/interactive-brokers-vs-stake - [Pearler](/demand/au/brands/pearler): Head-to-head: /demand/au/compare/pearler-vs-stake - [Webull](/demand/au/brands/webull): Head-to-head: /demand/au/compare/stake-vs-webull ## Who owns Stake? Stake is owned by Stakeshop. Brandwave does not track any other brands owned by Stakeshop. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Stake? Stake is owned by Stakeshop. Brandwave does not track any other brands owned by Stakeshop. ## Cite this page Brandwave. "Stake: search popularity in Australia". https://gobrandwave.com/demand/au/brands/stake This page is also available as HTML at https://gobrandwave.com/demand/au/brands/stake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.