--- title: "St.Tropez: search popularity in Australia" description: "A British self-tan brand selling mousses, lotions, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/st-tropez" publisher: "Brandwave" --- # St.Tropez: search popularity in Australia A British self-tan brand selling mousses, lotions, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: St.Tropez - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among self-tan brands**: 7.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Self-tan brands | 5 | 7.3% | 4.2K | - [Self-tan brands](/demand/au/categories/au-self-tan-brands) ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, St.Tropez did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bali Body | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Eco Tan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Tan | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | St.Tropez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | b.tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in Australia?": 1. Loving Tan, 2. Bondi Sands, 3. Eco Tan - Asked ChatGPT "Which self tan gives the most natural colour?": 1. Bondi Sands, 2. Loving Tan - Asked ChatGPT "What are the best Australian self tan brands?": 1. Loving Tan, 2. Bondi Sands, 3. Bali Body, 4. Le Tan, 5. Eco Tan - Searched Google, AI Overview "fake tan": 1. Bali Body, 2. Bondi Sands - Searched Google, AI Overview "best fake tan": 1. Bali Body, 2. Bondi Sands, 3. Loving Tan Not named in any answer: St.Tropez, b.tan, Tan-Luxe and Isle of Paradise. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for St.Tropez changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for St.Tropez in Australia fell from 5K to 4.2K. - Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in Australia decreased from 9.1% to 7.3%. - Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in Australia peaked at 9.1% in October 2025 and was lowest at 5.6% in April 2026. ## How did search popularity change for Australia self-tan brands in September 2026? - In September 2026, Bali Body gained share of searches among self-tan brands in Australia, from 17.9% to 21%. - In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%. - In September 2026, St.Tropez gained share of searches among self-tan brands in Australia, from 6.1% to 7.3%. - In September 2026, Eco Tan lost share of searches among self-tan brands in Australia, from 14.7% to 9.4%. - In September 2026, Loving Tan lost share of searches among self-tan brands in Australia, from 40.2% to 38.5%. - Tan-Luxe’s share of searches among self-tan brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.83% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Self-tan brands | 5K | 9.1% | 5 | | Nov 2025 | Self-tan brands | 3.4K | 5.8% | 5 | | Dec 2025 | Self-tan brands | 4.1K | 7.9% | 5 | | Jan 2026 | Self-tan brands | 2.8K | 7.3% | 5 | | Feb 2026 | Self-tan brands | 2.3K | 5.9% | 5 | | Mar 2026 | Self-tan brands | 2.2K | 5.7% | 5 | | Apr 2026 | Self-tan brands | 2.2K | 5.6% | 5 | | May 2026 | Self-tan brands | 3.3K | 7.7% | 5 | | Jun 2026 | Self-tan brands | 2.8K | 6.5% | 5 | | Jul 2026 | Self-tan brands | 2.8K | 6.3% | 5 | | Aug 2026 | Self-tan brands | 3.4K | 6.1% | 5 | | Sep 2026 | Self-tan brands | 4.2K | 7.3% | 5 | ## How are St.Tropez’s branded searches counted? Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “st tropez self tan” - “st tropez tan” ## Which self-tan brands compete with St.Tropez? - [Loving Tan](/demand/au/brands/loving-tan) - [Bali Body](/demand/au/brands/bali-body): Head-to-head: /demand/au/compare/bali-body-vs-st-tropez - [Bondi Sands](/demand/au/brands/bondi-sands): Head-to-head: /demand/au/compare/bondi-sands-vs-st-tropez - [Eco Tan](/demand/au/brands/eco-tan): Head-to-head: /demand/au/compare/eco-tan-vs-st-tropez - [b.tan](/demand/au/brands/b-tan): Head-to-head: /demand/au/compare/b-tan-vs-st-tropez - [Le Tan](/demand/au/brands/le-tan): Head-to-head: /demand/au/compare/le-tan-vs-st-tropez - [Tan-Luxe](/demand/au/brands/tan-luxe) - [Isle of Paradise](/demand/au/brands/isle-of-paradise) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "St.Tropez: search popularity in Australia". https://gobrandwave.com/demand/au/brands/st-tropez This page is also available as HTML at https://gobrandwave.com/demand/au/brands/st-tropez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.