---
title: "St-Germain: search popularity in Australia"
description: "St-Germain is a French elderflower liqueur. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/st-germain"
publisher: "Brandwave"
---

# St-Germain: search popularity in Australia

St-Germain is a French elderflower liqueur. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St-Germain
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among liqueur brands**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Liqueur brands | 11 | 2.3% | 2.9K |

- [Liqueur brands](/demand/au/categories/au-liqueur-brands)

## Top liqueur brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, St-Germain was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. St-Germain is the seventh most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cointreau | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Baileys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Kahlúa | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Disaronno | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Chambord | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Grand Marnier | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| St-Germain | 7th | 2 of 3 | 0 of 1 | 2 of 4 |
| Licor 43 | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Aperol | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Jägermeister | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Frangelico | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Tia Maria | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Midori | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Galliano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about liqueur brands

- Asked ChatGPT "Which liqueur should I buy for cocktails?": 1. Cointreau, 2. Kahlúa, 3. St-Germain, 4. Chambord
- Asked ChatGPT "What are the best liqueur brands?": 1. Cointreau, 2. Grand Marnier, 3. Chambord, 4. Kahlúa, 5. Baileys, 6. Disaronno, 7. St-Germain
- Asked ChatGPT "What's a good liqueur to have after dinner?": 1. Baileys, 2. Disaronno, 3. Cointreau, 4. Licor 43
- Searched Google, AI Overview "liqueur": named none of the brands we track

Not named in any answer: Aperol, Jägermeister, Frangelico, Tia Maria, Midori and Galliano.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for St-Germain changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for St-Germain in Australia held steady at 2.9K.
- Across the 12 months ending September 2026, St-Germain’s share of searches among liqueur brands in Australia held steady, from 2.4% to 2.3%.

## How did search popularity change for Australia liqueur brands in September 2026?

- In September 2026, Aperol overtook Jägermeister to rank 2nd among liqueur brands in Australia, with 14.2% of the searches.
- In September 2026, Baileys gained share of searches among liqueur brands in Australia, from 18.6% to 21.3%.
- In September 2026, Licor 43 gained share of searches among liqueur brands in Australia, from 4.5% to 5.2%.
- In September 2026, Frangelico lost share of searches among liqueur brands in Australia, from 8.3% to 6.4%.
- In September 2026, Jägermeister lost share of searches among liqueur brands in Australia, from 15.2% to 14.2%.
- In September 2026, Cointreau lost share of searches among liqueur brands in Australia, from 12.4% to 11.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Liqueur brands | 2.9K | 2.4% | 11 |
| Nov 2025 | Liqueur brands | 2.9K | 2.1% | 11 |
| Dec 2025 | Liqueur brands | 6.6K | 2.5% | 11 |
| Jan 2026 | Liqueur brands | 3.6K | 2.8% | 11 |
| Feb 2026 | Liqueur brands | 2.4K | 2.5% | 11 |
| Mar 2026 | Liqueur brands | 1.9K | 1.9% | 11 |
| Apr 2026 | Liqueur brands | 2.4K | 2.3% | 11 |
| May 2026 | Liqueur brands | 2.4K | 2.2% | 11 |
| Jun 2026 | Liqueur brands | 1.9K | 1.8% | 11 |
| Jul 2026 | Liqueur brands | 2.4K | 2.1% | 11 |
| Aug 2026 | Liqueur brands | 2.9K | 2.4% | 11 |
| Sep 2026 | Liqueur brands | 2.9K | 2.3% | 11 |

## How are St-Germain’s branded searches counted?

Brandwave collects information about searches that people make online using St-Germain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “st germain liqueur”

## Which liqueur brands compete with St-Germain?

- [Baileys](/demand/au/brands/baileys)
- [Aperol](/demand/au/brands/aperol)
- [Jägermeister](/demand/au/brands/jagermeister)
- [Cointreau](/demand/au/brands/cointreau)
- [Kahlúa](/demand/au/brands/kahlua)
- [Disaronno](/demand/au/brands/disaronno)
- [Frangelico](/demand/au/brands/frangelico)
- [Licor 43](/demand/au/brands/licor-43): Head-to-head: /demand/au/compare/licor-43-vs-st-germain
- [Tia Maria](/demand/au/brands/tia-maria): Head-to-head: /demand/au/compare/st-germain-vs-tia-maria
- [Grand Marnier](/demand/au/brands/grand-marnier): Head-to-head: /demand/au/compare/grand-marnier-vs-st-germain
- [Chambord](/demand/au/brands/chambord): Head-to-head: /demand/au/compare/chambord-vs-st-germain
- [Midori](/demand/au/brands/midori-liqueur): Head-to-head: /demand/au/compare/midori-liqueur-vs-st-germain
- [Galliano](/demand/au/brands/galliano)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St-Germain: search popularity in Australia". https://gobrandwave.com/demand/au/brands/st-germain

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/st-germain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.