---
title: "St.George: search popularity in Australia"
description: "St.George is an Australian bank owned by Westpac. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/st-george-bank"
publisher: "Brandwave"
---

# St.George: search popularity in Australia

St.George is an Australian bank owned by Westpac. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St.George
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among banks**: 5.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Banks | 5 | 5.4% | 368K |
| Credit cards | 1 | 50.5% | 376K |

- [Banks](/demand/au/categories/au-banks)
- [Credit cards](/demand/au/categories/au-credit-cards)

## Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St.George was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ING | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Macquarie Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| CommBank | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Up | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| NAB | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Westpac | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| ANZ | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| ubank | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bendigo Bank | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Great Southern Bank | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| St.George | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BOQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Suncorp Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ME Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about banks

- Asked ChatGPT "Which bank should I use in Australia?": 1. Macquarie Bank, 2. Up, 3. ING, 4. ubank, 5. CommBank
- Asked ChatGPT "What are the best banks in Australia?": 1. CommBank, 2. Macquarie Bank, 3. ING, 4. NAB, 5. Westpac, 6. ANZ, 7. Bendigo Bank
- Asked ChatGPT "What's the best bank in Australia for a high interest savings account?": 1. ING, 2. Up, 3. Macquarie Bank
- Searched Google, AI Overview "bank account": 1. CommBank, 2. Westpac, 3. NAB, 4. St.George
- Searched Google, AI Overview "best bank australia": 1. CommBank, 2. Westpac, 3. NAB, 4. ANZ, 5. ING, 6. ubank, 7. Up, 8. Great Southern Bank, 9. Bendigo Bank, 10. Macquarie Bank

Not named in any answer: Bankwest, BOQ, Suncorp Bank and ME Bank.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for St.George changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for St.George in Australia fell from 454K to 376K.
- Across the 12 months ending September 2026, St.George’s share of searches among banks in Australia peaked at 6% in June 2026 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, St.George’s share of searches among credit cards in Australia decreased from 54.4% to 50.5%.
- Across the 12 months ending September 2026, St.George’s share of searches among credit cards in Australia peaked at 59.2% in December 2025 and was lowest at 49.5% in August 2026.

## How did search popularity change for Australia banks in September 2026?

- In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches.
- In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 17.8% of the searches.
- In September 2026, Westpac lost share of searches among banks in Australia, from 19.8% to 17.8%.
- In September 2026, NAB lost share of searches among banks in Australia, from 16.7% to 15.3%.
- CommBank’s share of searches among banks in Australia has gained ground for 3 months in a row, from 22% to 24.1% in September 2026.
- In September 2026, Bankwest rose from 8th to 7th among banks in Australia.

## How did search popularity change for Australia credit cards in September 2026?

- In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%.
- In September 2026, CommBank lost share of searches among credit cards in Australia, from 5.3% to 4.4%.
- In September 2026, Coles lost share of searches among credit cards in Australia, from 2.9% to 2.4%.
- ANZ’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.
- NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.
- Westpac’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 1.9% to 3% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Banks | 450K | 5.3% | 5 |
| Nov 2025 | Banks | 450K | 5.4% | 5 |
| Dec 2025 | Banks | 450K | 5.7% | 5 |
| Jan 2026 | Banks | 450K | 5.7% | 5 |
| Feb 2026 | Banks | 450K | 5.9% | 5 |
| Mar 2026 | Banks | 450K | 5.4% | 5 |
| Apr 2026 | Banks | 450K | 6% | 5 |
| May 2026 | Banks | 450K | 5.9% | 5 |
| Jun 2026 | Banks | 450K | 6% | 5 |
| Jul 2026 | Banks | 368K | 5% | 5 |
| Aug 2026 | Banks | 368K | 4.9% | 6 |
| Sep 2026 | Banks | 368K | 5.4% | 5 |
| Oct 2025 | Credit cards | 454K | 54.4% | 1 |
| Nov 2025 | Credit cards | 454K | 55.1% | 1 |
| Dec 2025 | Credit cards | 454K | 59.2% | 1 |
| Jan 2026 | Credit cards | 455K | 56.6% | 1 |
| Feb 2026 | Credit cards | 454K | 58% | 1 |
| Mar 2026 | Credit cards | 454K | 54% | 1 |
| Apr 2026 | Credit cards | 454K | 58.6% | 1 |
| May 2026 | Credit cards | 454K | 58.4% | 1 |
| Jun 2026 | Credit cards | 454K | 58.6% | 1 |
| Jul 2026 | Credit cards | 372K | 53.5% | 1 |
| Aug 2026 | Credit cards | 375K | 49.5% | 1 |
| Sep 2026 | Credit cards | 376K | 50.5% | 1 |

## How are St.George’s branded searches counted?

Brandwave collects information about searches that people make online using St.George’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “st george bank”
- “st george credit card”

## Which banks compete with St.George?

- [CommBank](/demand/au/brands/commbank)
- [ANZ](/demand/au/brands/anz): Head-to-head: /demand/au/compare/anz-vs-st-george-bank
- [Westpac](/demand/au/brands/westpac): Head-to-head: /demand/au/compare/st-george-bank-vs-westpac
- [NAB](/demand/au/brands/nab-bank): Head-to-head: /demand/au/compare/nab-bank-vs-st-george-bank
- [Bendigo Bank](/demand/au/brands/bendigo-bank): Head-to-head: /demand/au/compare/bendigo-bank-vs-st-george-bank
- [Bankwest](/demand/au/brands/bankwest): Head-to-head: /demand/au/compare/bankwest-vs-st-george-bank
- [Macquarie Bank](/demand/au/brands/macquarie-bank)
- [BOQ](/demand/au/brands/boq)
- [Great Southern Bank](/demand/au/brands/great-southern-bank)
- [Suncorp Bank](/demand/au/brands/suncorp-bank)
- [ubank](/demand/au/brands/ubank)
- [ING](/demand/au/brands/ing-australia)
- [ME Bank](/demand/au/brands/me-bank)
- [Up](/demand/au/brands/up-bank)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St.George: search popularity in Australia". https://gobrandwave.com/demand/au/brands/st-george-bank

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/st-george-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.