---
title: "St. Agni: search popularity in Australia"
description: "St. Agni is an Australian fashion label that makes bags, shoes and clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/st-agni"
publisher: "Brandwave"
---

# St. Agni: search popularity in Australia

St. Agni is an Australian fashion label that makes bags, shoes and clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St. Agni
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among designer fashion labels**: 5.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Designer fashion labels | 10 | 5.4% | 33.1K |
| Handbag brands | 15 | 0.73% | 3.6K |

- [Designer fashion labels](/demand/au/categories/au-designer-fashion-labels)
- [Handbag brands](/demand/au/categories/au-handbag-brands)

## Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St. Agni was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. St. Agni is the ninth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aje | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Camilla and Marc | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Christopher Esber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Camilla | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Zimmermann | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rebecca Vallance | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Shona Joy | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Alémais | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| St. Agni | 9th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bec + Bridge | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sir the Label | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Scanlan Theodore | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Viktoria & Woods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Faithfull the Brand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sass & Bide | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about designer fashion labels

- Asked ChatGPT "Which Australian designer fashion label should I shop?": 1. Aje, 2. Bec + Bridge, 3. Camilla and Marc, 4. Camilla, 5. Christopher Esber, 6. St. Agni
- Asked ChatGPT "What are the best Australian fashion labels?": 1. Aje, 2. Camilla and Marc, 3. Camilla, 4. Christopher Esber, 5. St. Agni, 6. Scanlan Theodore, 7. Zimmermann, 8. Sir the Label, 9. Alémais
- Asked ChatGPT "Which Australian label is best for a wedding guest dress?": 1. Aje, 2. Shona Joy, 3. Rebecca Vallance, 4. Alémais, 5. Zimmermann
- Searched Google, AI Overview "designer dresses": 1. Aje, 2. Rebecca Vallance, 3. Shona Joy
- Searched Google, AI Overview "australian designer brands": 1. Zimmermann, 2. Christopher Esber, 3. Aje, 4. Camilla and Marc, 5. Camilla, 6. Alémais, 7. Sir the Label, 8. St. Agni

Not named in any answer: Viktoria & Woods, Faithfull the Brand and Sass & Bide.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for St. Agni changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for St. Agni in Australia held steady, from 36K to 36.7K.
- Across the 12 months ending September 2026, St. Agni’s share of searches among designer fashion labels in Australia peaked at 7.1% in April 2026 and was lowest at 4.9% in November 2025.
- Across the 12 months ending September 2026, St. Agni fell from 9th to 10th among designer fashion labels in Australia.
- Across the 12 months ending September 2026, St. Agni rose from 16th to 15th among handbag brands in Australia.

## How did search popularity change for Australia designer fashion labels in September 2026?

- In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches.
- In September 2026, Bec + Bridge gained share of searches among designer fashion labels in Australia, from 14.7% to 17.8%.
- In September 2026, Shona Joy lost share of searches among designer fashion labels in Australia, from 8% to 6.6%.
- In September 2026, St. Agni lost share of searches among designer fashion labels in Australia, from 6.6% to 5.4%.
- In September 2026, Viktoria & Woods lost share of searches among designer fashion labels in Australia, from 4.4% to 3.6%.
- In September 2026, Camilla and Marc rose from 5th to 4th among designer fashion labels in Australia.

## How did search popularity change for Australia handbag brands in September 2026?

- In September 2026, Gucci overtook Longchamp to rank 3rd among handbag brands in Australia, with 8.2% of the searches.
- In September 2026, Guess overtook Oroton to rank 5th among handbag brands in Australia, with 6.7% of the searches.
- In September 2026, Mimco gained share of searches among handbag brands in Australia, from 4.8% to 5.5%.
- In September 2026, Michael Kors gained share of searches among handbag brands in Australia, from 3.9% to 4.5%.
- In September 2026, Coach lost share of searches among handbag brands in Australia, from 35.3% to 33.4%.
- In September 2026, Louis Vuitton lost share of searches among handbag brands in Australia, from 13% to 12.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Designer fashion labels | 33.1K | 4.9% | 9 |
| Nov 2025 | Designer fashion labels | 40.5K | 4.9% | 8 |
| Dec 2025 | Designer fashion labels | 33.1K | 5.5% | 7 |
| Jan 2026 | Designer fashion labels | 33.1K | 5.3% | 9 |
| Feb 2026 | Designer fashion labels | 33.1K | 5.8% | 7 |
| Mar 2026 | Designer fashion labels | 33.1K | 5.6% | 8 |
| Apr 2026 | Designer fashion labels | 40.5K | 7.1% | 5 |
| May 2026 | Designer fashion labels | 40.5K | 7% | 5 |
| Jun 2026 | Designer fashion labels | 33.1K | 5.9% | 7 |
| Jul 2026 | Designer fashion labels | 33.1K | 6.4% | 7 |
| Aug 2026 | Designer fashion labels | 40.5K | 6.6% | 6 |
| Sep 2026 | Designer fashion labels | 33.1K | 5.4% | 10 |
| Oct 2025 | Handbag brands | 2.9K | 0.66% | 16 |
| Nov 2025 | Handbag brands | 3.6K | 0.61% | 17 |
| Dec 2025 | Handbag brands | 3.6K | 0.54% | 16 |
| Jan 2026 | Handbag brands | 3.6K | 0.76% | 16 |
| Feb 2026 | Handbag brands | 2.9K | 0.76% | 16 |
| Mar 2026 | Handbag brands | 2.9K | 0.67% | 17 |
| Apr 2026 | Handbag brands | 2.9K | 0.67% | 16 |
| May 2026 | Handbag brands | 3.6K | 0.78% | 15 |
| Jun 2026 | Handbag brands | 2.9K | 0.55% | 17 |
| Jul 2026 | Handbag brands | 3.6K | 0.68% | 15 |
| Aug 2026 | Handbag brands | 3.6K | 0.63% | 15 |
| Sep 2026 | Handbag brands | 3.6K | 0.73% | 15 |

## How are St. Agni’s branded searches counted?

Brandwave collects information about searches that people make online using St. Agni’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “st agni”
- “st agni bag”

## Which designer fashion labels compete with St. Agni?

- [Aje](/demand/au/brands/aje)
- [Bec + Bridge](/demand/au/brands/bec-and-bridge)
- [Scanlan Theodore](/demand/au/brands/scanlan-theodore)
- [Camilla and Marc](/demand/au/brands/camilla-and-marc)
- [Shona Joy](/demand/au/brands/shona-joy)
- [Zimmermann](/demand/au/brands/zimmermann)
- [Alémais](/demand/au/brands/alemais): Head-to-head: /demand/au/compare/alemais-vs-st-agni
- [Rebecca Vallance](/demand/au/brands/rebecca-vallance): Head-to-head: /demand/au/compare/rebecca-vallance-vs-st-agni
- [Sir the Label](/demand/au/brands/sir-the-label): Head-to-head: /demand/au/compare/sir-the-label-vs-st-agni
- [Viktoria & Woods](/demand/au/brands/viktoria-and-woods): Head-to-head: /demand/au/compare/st-agni-vs-viktoria-and-woods
- [Faithfull the Brand](/demand/au/brands/faithfull-the-brand): Head-to-head: /demand/au/compare/faithfull-the-brand-vs-st-agni
- [Christopher Esber](/demand/au/brands/christopher-esber)
- [Sass & Bide](/demand/au/brands/sass-and-bide)
- [Camilla](/demand/au/brands/camilla)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St. Agni: search popularity in Australia". https://gobrandwave.com/demand/au/brands/st-agni

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/st-agni. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.