--- title: "Square: search popularity in Australia" description: "Square makes payments and point-of-sale software and hardware for retailers, restaurants and service businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/square" publisher: "Brandwave" --- # Square: search popularity in Australia Square makes payments and point-of-sale software and hardware for retailers, restaurants and service businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Square - **Owned by**: Block - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among EFTPOS providers**: 15.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | EFTPOS providers | 3 | 15.6% | 8.3K | - [EFTPOS providers](/demand/au/categories/au-eftpos-providers) ## Top EFTPOS providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Square is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeller | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CommBank | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Square | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tyro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Smartpay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about EFTPOS providers - Asked ChatGPT "Which EFTPOS provider should my business use in Australia?": 1. Square, 2. Zeller, 3. Tyro - Asked ChatGPT "What are the best EFTPOS machines for small businesses in Australia?": 1. Zeller, 2. Square, 3. CommBank, 4. Tyro - Asked ChatGPT "What's the cheapest EFTPOS provider in Australia for a cafe?": 1. CommBank, 2. Zeller, 3. Tyro - Searched Google, AI Overview "eftpos machine": 1. Square, 2. Zeller, 3. CommBank, 4. Tyro - Searched Google, AI Overview "eftpos terminal": 1. CommBank, 2. Zeller Not named in any answer: Smartpay. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Square changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Square in Australia rose from 6K to 8.3K. - Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia increased from 13.6% to 15.6%. - Across the 12 months ending September 2026, Square’s share of searches among EFTPOS providers in Australia peaked at 18.7% in July 2026 and was lowest at 12.3% in February 2026. ## How did search popularity change for Australia EFTPOS providers in September 2026? - In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%. - In September 2026, Tyro lost share of searches among EFTPOS providers in Australia, from 45.7% to 44.8%. - Estimated monthly branded searches for Square in Australia rose 38.3% over 12 measured months, from 6K to 8.3K in September 2026. - Estimated monthly branded searches for CommBank in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Smartpay in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | EFTPOS providers | 6K | 13.6% | 3 | | Nov 2025 | EFTPOS providers | 6K | 13.8% | 3 | | Dec 2025 | EFTPOS providers | 4.2K | 13% | 3 | | Jan 2026 | EFTPOS providers | 5.5K | 14.8% | 3 | | Feb 2026 | EFTPOS providers | 4.9K | 12.3% | 3 | | Mar 2026 | EFTPOS providers | 6K | 13.6% | 3 | | Apr 2026 | EFTPOS providers | 5.4K | 15% | 3 | | May 2026 | EFTPOS providers | 6.3K | 15.6% | 3 | | Jun 2026 | EFTPOS providers | 7.6K | 18.2% | 3 | | Jul 2026 | EFTPOS providers | 7.9K | 18.7% | 3 | | Aug 2026 | EFTPOS providers | 6.7K | 15.3% | 3 | | Sep 2026 | EFTPOS providers | 8.3K | 15.6% | 3 | ## How are Square’s branded searches counted? Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “square eftpos” - “square pos” ## Which EFTPOS providers compete with Square? - [Tyro](/demand/au/brands/tyro): Head-to-head: /demand/au/compare/square-vs-tyro - [Zeller](/demand/au/brands/zeller): Head-to-head: /demand/au/compare/square-vs-zeller - [Smartpay](/demand/au/brands/smartpay): Head-to-head: /demand/au/compare/smartpay-vs-square - [CommBank](/demand/au/brands/commbank): Head-to-head: /demand/au/compare/commbank-vs-square ## Who owns Square? Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, in Australia. - [Block](/demand/au/companies/block): Owns 6 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Square? Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, in Australia. ## Cite this page Brandwave. "Square: search popularity in Australia". https://gobrandwave.com/demand/au/brands/square This page is also available as HTML at https://gobrandwave.com/demand/au/brands/square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.