--- title: "Sportsgirl: search popularity in Australia" description: "Sportsgirl is an Australian women's fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/sportsgirl" publisher: "Brandwave" --- # Sportsgirl: search popularity in Australia Sportsgirl is an Australian women's fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sportsgirl - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among clothing shops**: 5.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Clothing shops | 9 | 5.5% | 246K | - [Clothing shops](/demand/au/categories/au-clothing-shops) ## Top clothing shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sportsgirl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sportsgirl is the sixth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Uniqlo | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cotton On | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Kmart | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Country Road | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Best & Less | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Sportsgirl | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Target Australia | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Glassons | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Zara | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | H&M | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Decjuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Portmans | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jay Jays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about clothing shops - Asked ChatGPT "Where's the best place to buy cheap clothes in Australia?": 1. Kmart, 2. Best & Less, 3. Uniqlo, 4. Cotton On - Asked ChatGPT "Which Australian clothing stores have the best basics?": 1. Uniqlo, 2. Country Road, 3. Cotton On - Asked ChatGPT "Where should I shop for women's clothes in Australia?": 1. Uniqlo, 2. Cotton On, 3. Country Road, 4. Sportsgirl, 5. Kmart, 6. Target Australia, 7. Glassons - Searched Google, AI Overview "clothing stores": named none of the brands we track Not named in any answer: Zara, H&M, Decjuba, Portmans and Jay Jays. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for Sportsgirl changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sportsgirl in Australia fell from 301K to 246K. - Across the 12 months ending September 2026, Sportsgirl’s share of searches among clothing shops in Australia decreased from 6.8% to 5.5%. - Across the 12 months ending September 2026, Sportsgirl’s share of searches among clothing shops in Australia peaked at 6.8% in December 2025 and was lowest at 4.5% in June 2026. - Across the 12 months ending September 2026, Sportsgirl fell from 8th to 9th among clothing shops in Australia. ## How did search popularity change for Australia clothing shops in September 2026? - In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches. - In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%. - In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%. - Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026. - In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia. - Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Clothing shops | 301K | 6.8% | 8 | | Nov 2025 | Clothing shops | 368K | 6.8% | 8 | | Dec 2025 | Clothing shops | 368K | 6.8% | 8 | | Jan 2026 | Clothing shops | 246K | 6.1% | 8 | | Feb 2026 | Clothing shops | 201K | 5.5% | 9 | | Mar 2026 | Clothing shops | 246K | 5.2% | 9 | | Apr 2026 | Clothing shops | 246K | 5.3% | 9 | | May 2026 | Clothing shops | 246K | 4.9% | 9 | | Jun 2026 | Clothing shops | 201K | 4.5% | 9 | | Jul 2026 | Clothing shops | 201K | 5% | 9 | | Aug 2026 | Clothing shops | 201K | 4.5% | 9 | | Sep 2026 | Clothing shops | 246K | 5.5% | 9 | ## How are Sportsgirl’s branded searches counted? Brandwave collects information about searches that people make online using Sportsgirl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sportsgirl” ## Which clothing shops compete with Sportsgirl? - [Cotton On](/demand/au/brands/cotton-on) - [Best & Less](/demand/au/brands/best-and-less) - [Glassons](/demand/au/brands/glassons) - [Uniqlo](/demand/au/brands/uniqlo) - [Country Road](/demand/au/brands/country-road) - [Zara](/demand/au/brands/zara): Head-to-head: /demand/au/compare/sportsgirl-vs-zara - [H&M](/demand/au/brands/h-and-m): Head-to-head: /demand/au/compare/h-and-m-vs-sportsgirl - [Decjuba](/demand/au/brands/decjuba): Head-to-head: /demand/au/compare/decjuba-vs-sportsgirl - [Portmans](/demand/au/brands/portmans): Head-to-head: /demand/au/compare/portmans-vs-sportsgirl - [Jay Jays](/demand/au/brands/jay-jays): Head-to-head: /demand/au/compare/jay-jays-vs-sportsgirl - [Kmart](/demand/au/brands/kmart-australia) - [Target Australia](/demand/au/brands/target-australia) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sportsgirl: search popularity in Australia". https://gobrandwave.com/demand/au/brands/sportsgirl This page is also available as HTML at https://gobrandwave.com/demand/au/brands/sportsgirl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.