--- title: "Specsavers: search popularity in Australia" description: "Specsavers provides eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/specsavers" publisher: "Brandwave" --- # Specsavers: search popularity in Australia Specsavers provides eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Specsavers - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among optometrists**: 75.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Optometrists | 1 | 75.5% | 301K | | Hearing clinics | 3 | 3.6% | 1.6K | - [Optometrists](/demand/au/categories/au-optometrists) - [Hearing clinics](/demand/au/categories/au-hearing-clinics) ## Top optometrists in ChatGPT and Google AI Overviews In three ChatGPT questions, Specsavers appeared in all three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Specsavers | 3 of 3 | 3 of 3 | | OPSM | 1 of 3 | 1 of 3 | | Bupa Optical | 0 of 3 | 0 of 3 | | Laubman & Pank | 1 of 3 | 1 of 3 | ## Every AI answer about optometrists - Asked ChatGPT "Which optometrist should I go to in Australia?": 1. Specsavers - Asked ChatGPT "What are the best optometrist chains in Australia?": 1. Specsavers, 2. OPSM, 3. Laubman & Pank - Asked ChatGPT "What's the cheapest place for glasses and an eye test in Australia?": 1. Specsavers Not named in any answer: Bupa Optical. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Specsavers changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Specsavers in Australia fell from 369K to 303K. - Across the 12 months ending September 2026, Specsavers’ share of searches among optometrists in Australia peaked at 79.6% in August 2026 and was lowest at 74.7% in December 2025. - Across the 12 months ending September 2026, Specsavers’ share of searches among hearing clinics in Australia increased from 2.9% to 3.6%. - Across the 12 months ending September 2026, Specsavers rose from 4th to 3rd among hearing clinics in Australia. ## How did search popularity change for Australia optometrists in September 2026? - In September 2026, OPSM gained share of searches among optometrists in Australia, from 16% to 18.6%. - In September 2026, Bupa Optical gained share of searches among optometrists in Australia, from 3.2% to 4.5%. - In September 2026, Specsavers lost share of searches among optometrists in Australia, from 79.6% to 75.5%. ## How did search popularity change for Australia hearing clinics in September 2026? - In September 2026, Amplifon gained share of searches among hearing clinics in Australia, from 29.1% to 33.3%. - In September 2026, Hearing Australia lost share of searches among hearing clinics in Australia, from 65.2% to 60.9%. - Estimated monthly branded searches for Specsavers in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. - Estimated monthly branded searches for Bay Audio in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Optometrists | 368K | 75.6% | 1 | | Nov 2025 | Optometrists | 450K | 75.7% | 1 | | Dec 2025 | Optometrists | 368K | 74.7% | 1 | | Jan 2026 | Optometrists | 368K | 75.4% | 1 | | Feb 2026 | Optometrists | 301K | 75.4% | 1 | | Mar 2026 | Optometrists | 368K | 79% | 1 | | Apr 2026 | Optometrists | 301K | 75.5% | 1 | | May 2026 | Optometrists | 301K | 75.5% | 1 | | Jun 2026 | Optometrists | 301K | 75.5% | 1 | | Jul 2026 | Optometrists | 301K | 75.5% | 1 | | Aug 2026 | Optometrists | 368K | 79.6% | 1 | | Sep 2026 | Optometrists | 301K | 75.5% | 1 | | Oct 2025 | Hearing clinics | 1.3K | 2.9% | 4 | | Nov 2025 | Hearing clinics | 1.3K | 2.9% | 4 | | Dec 2025 | Hearing clinics | 1K | 2.7% | 4 | | Jan 2026 | Hearing clinics | 1.3K | 2.9% | 4 | | Feb 2026 | Hearing clinics | 1.3K | 3.1% | 4 | | Mar 2026 | Hearing clinics | 1.6K | 3% | 3 | | Apr 2026 | Hearing clinics | 1.3K | 2.9% | 3 | | May 2026 | Hearing clinics | 1.6K | 3.6% | 3 | | Jun 2026 | Hearing clinics | 1.3K | 2.9% | 3 | | Jul 2026 | Hearing clinics | 1.3K | 2.9% | 4 | | Aug 2026 | Hearing clinics | 1.6K | 3.1% | 3 | | Sep 2026 | Hearing clinics | 1.6K | 3.6% | 3 | ## How are Specsavers’ branded searches counted? Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “specsavers” - “specsavers audiology” ## Which optometrists compete with Specsavers? - [OPSM](/demand/au/brands/opsm): Head-to-head: /demand/au/compare/opsm-vs-specsavers - [Bupa Optical](/demand/au/brands/bupa-optical): Head-to-head: /demand/au/compare/bupa-optical-vs-specsavers - [Laubman & Pank](/demand/au/brands/laubman-and-pank): Head-to-head: /demand/au/compare/laubman-and-pank-vs-specsavers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Specsavers: search popularity in Australia". https://gobrandwave.com/demand/au/brands/specsavers This page is also available as HTML at https://gobrandwave.com/demand/au/brands/specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.