--- title: "Southern Cross Travel Insurance: search popularity in Australia" description: "A New Zealand travel insurer offering international and domestic travel cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/southern-cross-travel-insurance" publisher: "Brandwave" --- # Southern Cross Travel Insurance: search popularity in Australia A New Zealand travel insurer offering international and domestic travel cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Southern Cross Travel Insurance - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among travel insurance providers**: 19.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Travel insurance providers | 3 | 19.5% | 22.2K | - [Travel insurance providers](/demand/au/categories/au-travel-insurance-providers) ## Top travel insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Southern Cross Travel Insurance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Southern Cross Travel Insurance is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Travel Insurance | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 1Cover | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fast Cover | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tick Travel Insurance | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Cover-More | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | World Nomads | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Budget Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel insurance providers - Asked ChatGPT "Which travel insurance should I buy in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover - Asked ChatGPT "What are the best travel insurance providers in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover, 4. World Nomads - Asked ChatGPT "What's the best travel insurance in Australia for an overseas trip?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover - Searched Google, AI Overview "travel insurance": 1. 1Cover - Searched Google, AI Overview "best travel insurance australia": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Tick Travel Insurance, 4. Cover-More Not named in any answer: Budget Direct. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Southern Cross Travel Insurance changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Southern Cross Travel Insurance in Australia rose from 14.8K to 22.2K. - Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia increased from 14.4% to 19.5%. - Across the 12 months ending September 2026, Southern Cross Travel Insurance’s share of searches among travel insurance providers in Australia peaked at 23% in August 2026 and was lowest at 14% in November 2025. ## How did search popularity change for Australia travel insurance providers in September 2026? - In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches. - In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%. - In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%. - Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for Fast Cover in Australia rose 12.2% over 12 measured months, from 14.7K to 16.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Travel insurance providers | 14.8K | 14.4% | 3 | | Nov 2025 | Travel insurance providers | 14.8K | 14% | 3 | | Dec 2025 | Travel insurance providers | 14.8K | 15.2% | 3 | | Jan 2026 | Travel insurance providers | 22.2K | 15.9% | 3 | | Feb 2026 | Travel insurance providers | 18.1K | 15.8% | 3 | | Mar 2026 | Travel insurance providers | 22.2K | 17.2% | 3 | | Apr 2026 | Travel insurance providers | 18.1K | 17.7% | 3 | | May 2026 | Travel insurance providers | 22.2K | 19.2% | 3 | | Jun 2026 | Travel insurance providers | 22.2K | 18.8% | 3 | | Jul 2026 | Travel insurance providers | 27.1K | 22.8% | 2 | | Aug 2026 | Travel insurance providers | 27.1K | 23% | 2 | | Sep 2026 | Travel insurance providers | 22.2K | 19.5% | 3 | ## How are Southern Cross Travel Insurance’s branded searches counted? Brandwave collects information about searches that people make online using Southern Cross Travel Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “southern cross travel insurance” ## Which travel insurance providers compete with Southern Cross Travel Insurance? - [Cover-More](/demand/au/brands/cover-more): Head-to-head: /demand/au/compare/cover-more-vs-southern-cross-travel-insurance - [Tick Travel Insurance](/demand/au/brands/tick-travel-insurance): Head-to-head: /demand/au/compare/southern-cross-travel-insurance-vs-tick-travel-insurance - [Fast Cover](/demand/au/brands/fast-cover): Head-to-head: /demand/au/compare/fast-cover-vs-southern-cross-travel-insurance - [1Cover](/demand/au/brands/1cover): Head-to-head: /demand/au/compare/1cover-vs-southern-cross-travel-insurance - [Budget Direct](/demand/au/brands/budget-direct): Head-to-head: /demand/au/compare/budget-direct-vs-southern-cross-travel-insurance - [World Nomads](/demand/au/brands/world-nomads) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Southern Cross Travel Insurance: search popularity in Australia". https://gobrandwave.com/demand/au/brands/southern-cross-travel-insurance This page is also available as HTML at https://gobrandwave.com/demand/au/brands/southern-cross-travel-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.