--- title: "Sony: search popularity in Australia" description: "Sony makes headphones and earbuds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/sony" publisher: "Brandwave" --- # Sony: search popularity in Australia Sony makes headphones and earbuds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sony - **Owned by**: Sony - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among headphone brands**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headphone brands | 2 | 9.8% | 39.7K | | Camera brands | 5 | 5.8% | 9.9K | | Speaker brands | 9 | 1.9% | 2.9K | | TV brands | 6 | 7% | 6.6K | - [Headphone brands](/demand/au/categories/au-headphone-brands) - [Camera brands](/demand/au/categories/au-camera-brands) - [Speaker brands](/demand/au/categories/au-speaker-brands) - [TV brands](/demand/au/categories/au-tv-brands) ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony appeared in all five answers. Sony is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Apple AirPods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcore | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sennheiser | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | JBL | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Beats | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "What are the best noise cancelling headphones?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods - Asked ChatGPT "Which wireless earbuds should I buy in Australia?": 1. Sony, 2. Apple AirPods, 3. Soundcore - Asked ChatGPT "Which headphones are best for travel?": 1. Sony, 2. Bose, 3. Soundcore, 4. Apple AirPods - Searched Google, AI Overview "noise cancelling headphones": 1. Sony, 2. Bose, 3. Soundcore, 4. JBL, 5. Apple AirPods - Searched Google, AI Overview "best headphones": 1. Sony, 2. Bose, 3. Apple AirPods, 4. Sennheiser Not named in any answer: Beats, Skullcandy, Jabra and Marshall. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Sony changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sony in Australia rose from 51.9K to 59.1K. - Across the 12 months ending September 2026, Sony’s share of searches among headphone brands in Australia held steady, from 9.7% to 9.8%. - Across the 12 months ending September 2026, Sony’s share of searches among camera brands in Australia decreased from 6.6% to 5.8%. - Across the 12 months ending September 2026, Sony’s share of searches among camera brands in Australia peaked at 7.9% in March 2026 and was lowest at 5.8% in September 2026. - Across the 12 months ending September 2026, Sony’s share of searches among speaker brands in Australia held steady, from 2.1% to 1.9%. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in Australia peaked at 8.3% in June 2026 and was lowest at 6.8% in December 2025. - Across the 12 months ending September 2026, Sony rose from 7th to 6th among TV brands in Australia. ## How did search popularity change for Australia headphone brands in September 2026? - In September 2026, Beats gained share of searches among headphone brands in Australia, from 3.7% to 6.7%. - In September 2026, JBL lost share of searches among headphone brands in Australia, from 8.6% to 7.4%. - In September 2026, Apple AirPods lost share of searches among headphone brands in Australia, from 61.6% to 60.7%. - Estimated monthly branded searches for Soundcore in Australia rose 123.1% over 12 measured months, from 1.3K to 2.9K in September 2026. - Estimated monthly branded searches for Skullcandy in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for Sony in Australia rose 22.2% over 12 measured months, from 32.5K to 39.7K in September 2026. ## How did search popularity change for Australia camera brands in September 2026? - In September 2026, GoPro overtook Insta360 to become the leader among camera brands in Australia, with 35.6% of the searches. - In September 2026, Insta360 lost share of searches among camera brands in Australia, from 35.3% to 29.1%. - In September 2026, Sony lost share of searches among camera brands in Australia, from 7.1% to 5.8%. - OM System’s share of searches among camera brands in Australia has gained ground for 3 months in a row, from 0.66% to 1.4% in September 2026. - In September 2026, Panasonic Lumix fell from 8th to 9th among camera brands in Australia. - Estimated monthly branded searches for DJI in Australia rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026. ## How did search popularity change for Australia speaker brands in September 2026? - In September 2026, Ultimate Ears overtook Marshall to rank 3rd among speaker brands in Australia, with 8% of the searches. - In September 2026, JBL gained share of searches among speaker brands in Australia, from 46.9% to 48.1%. - In September 2026, Marshall lost share of searches among speaker brands in Australia, from 9.4% to 7.9%. - Estimated monthly branded searches for Edifier in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Bang & Olufsen in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for Bowers & Wilkins in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches. - In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%. - In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%. - In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%. - In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%. - In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Headphone brands | 32.5K | 9.7% | 2 | | Nov 2025 | Headphone brands | 48.6K | 9.9% | 2 | | Dec 2025 | Headphone brands | 48.6K | 10.3% | 2 | | Jan 2026 | Headphone brands | 32.5K | 10.1% | 2 | | Feb 2026 | Headphone brands | 28.8K | 10.4% | 2 | | Mar 2026 | Headphone brands | 33.7K | 10.4% | 2 | | Apr 2026 | Headphone brands | 27.6K | 10.1% | 2 | | May 2026 | Headphone brands | 33.7K | 10.3% | 2 | | Jun 2026 | Headphone brands | 33.7K | 10.2% | 2 | | Jul 2026 | Headphone brands | 33.7K | 10.1% | 2 | | Aug 2026 | Headphone brands | 39.7K | 9.9% | 2 | | Sep 2026 | Headphone brands | 39.7K | 9.8% | 2 | | Oct 2025 | Camera brands | 9.9K | 6.6% | 5 | | Nov 2025 | Camera brands | 12.1K | 6.2% | 5 | | Dec 2025 | Camera brands | 12.1K | 6.3% | 5 | | Jan 2026 | Camera brands | 9.9K | 6.2% | 5 | | Feb 2026 | Camera brands | 8.1K | 7.1% | 5 | | Mar 2026 | Camera brands | 9.9K | 7.9% | 4 | | Apr 2026 | Camera brands | 9.9K | 6.9% | 5 | | May 2026 | Camera brands | 9.9K | 7% | 5 | | Jun 2026 | Camera brands | 9.9K | 6.6% | 5 | | Jul 2026 | Camera brands | 12.1K | 7.8% | 5 | | Aug 2026 | Camera brands | 12.1K | 7.1% | 5 | | Sep 2026 | Camera brands | 9.9K | 5.8% | 5 | | Oct 2025 | Speaker brands | 2.9K | 2.1% | 9 | | Nov 2025 | Speaker brands | 3.6K | 1.8% | 9 | | Dec 2025 | Speaker brands | 4.4K | 2% | 8 | | Jan 2026 | Speaker brands | 2.9K | 2.2% | 9 | | Feb 2026 | Speaker brands | 1.9K | 1.9% | 9 | | Mar 2026 | Speaker brands | 2.4K | 2.3% | 9 | | Apr 2026 | Speaker brands | 2.4K | 1.9% | 9 | | May 2026 | Speaker brands | 2.4K | 2.1% | 9 | | Jun 2026 | Speaker brands | 2.4K | 1.8% | 9 | | Jul 2026 | Speaker brands | 2.9K | 2.2% | 10 | | Aug 2026 | Speaker brands | 2.9K | 1.8% | 9 | | Sep 2026 | Speaker brands | 2.9K | 1.9% | 9 | | Oct 2025 | TV brands | 6.6K | 7.4% | 7 | | Nov 2025 | TV brands | 8.1K | 7% | 6 | | Dec 2025 | TV brands | 6.6K | 6.8% | 6 | | Jan 2026 | TV brands | 6.6K | 7.1% | 6 | | Feb 2026 | TV brands | 5.4K | 7.3% | 6 | | Mar 2026 | TV brands | 6.6K | 8.2% | 6 | | Apr 2026 | TV brands | 6.6K | 8.2% | 6 | | May 2026 | TV brands | 6.6K | 8.3% | 6 | | Jun 2026 | TV brands | 8.1K | 8.3% | 6 | | Jul 2026 | TV brands | 6.6K | 7.4% | 6 | | Aug 2026 | TV brands | 6.6K | 8% | 6 | | Sep 2026 | TV brands | 6.6K | 7% | 6 | ## How are Sony’s branded searches counted? Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sony camera” - “sony earbuds” - “sony headphones” - “sony speaker” - “sony tv” ## Which headphone brands compete with Sony? - [Apple AirPods](/demand/au/brands/airpods): Head-to-head: /demand/au/compare/airpods-vs-sony - [Bose](/demand/au/brands/bose): Head-to-head: /demand/au/compare/bose-vs-sony - [JBL](/demand/au/brands/jbl): Head-to-head: /demand/au/compare/jbl-vs-sony - [Beats](/demand/au/brands/beats): Head-to-head: /demand/au/compare/beats-vs-sony - [Skullcandy](/demand/au/brands/skullcandy): Head-to-head: /demand/au/compare/skullcandy-vs-sony - [Jabra](/demand/au/brands/jabra) - [Sennheiser](/demand/au/brands/sennheiser) - [Marshall](/demand/au/brands/marshall-audio) - [Soundcore](/demand/au/brands/soundcore) ## Who owns Sony? Sony is owned by Sony. Brandwave does not track any other brands owned by Sony. - [Sony](/demand/au/companies/sony): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sony? Sony is owned by Sony. Brandwave does not track any other brands owned by Sony. ## Cite this page Brandwave. "Sony: search popularity in Australia". https://gobrandwave.com/demand/au/brands/sony This page is also available as HTML at https://gobrandwave.com/demand/au/brands/sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.