--- title: "Smeg: search popularity in Australia" description: "Smeg makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/smeg" publisher: "Brandwave" --- # Smeg: search popularity in Australia Smeg makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smeg - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among coffee machine brands**: 7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee machine brands | 4 | 7% | 18.1K | | Fridge brands | 9 | 6.4% | 6.6K | | Dishwasher brands | 7 | 5.1% | 4.4K | - [Coffee machine brands](/demand/au/categories/au-coffee-machine-brands) - [Fridge brands](/demand/au/categories/au-fridge-brands) - [Dishwasher brands](/demand/au/categories/au-dishwasher-brands) ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | De'Longhi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Nespresso | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sunbeam | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Marzocco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaggia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rocket Espresso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lelit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "What's the best home coffee machine in Australia?": 1. Breville, 2. De'Longhi - Asked ChatGPT "Which espresso machine should I buy for home?": 1. Breville - Asked ChatGPT "Which coffee machine is easiest to use?": 1. Nespresso, 2. De'Longhi - Searched Google, AI Overview "best coffee machine": 1. Breville, 2. De'Longhi - Searched Google, AI Overview "coffee machine": 1. Breville, 2. De'Longhi, 3. Nespresso, 4. Sunbeam Not named in any answer: Ninja, Smeg, La Marzocco, Philips, Jura, Gaggia, Rocket Espresso and Lelit. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Smeg changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in Australia fell from 31.6K to 29.1K. - Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia decreased from 8.1% to 7%. - Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in Australia peaked at 9% in January 2026 and was lowest at 6.9% in July 2026. - Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in Australia peaked at 7.8% in August 2026 and was lowest at 4.9% in December 2025. - Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in Australia decreased from 6.4% to 5.1%. - Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in Australia peaked at 6.4% in October 2025 and was lowest at 4.3% in June 2026. ## How did search popularity change for Australia coffee machine brands in September 2026? - In September 2026, Breville gained share of searches among coffee machine brands in Australia, from 27.4% to 28.7%. - In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%. - In September 2026, De'Longhi gained share of searches among coffee machine brands in Australia, from 18.3% to 19.2%. - In September 2026, Smeg lost share of searches among coffee machine brands in Australia, from 8.2% to 7%. - In September 2026, La Marzocco lost share of searches among coffee machine brands in Australia, from 5.5% to 4.7%. - In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%. - In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%. - Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026. - In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia. ## How did search popularity change for Australia dishwasher brands in September 2026? - In September 2026, Bosch gained share of searches among dishwasher brands in Australia, from 25.2% to 25.8%. - In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%. - In September 2026, Beko lost share of searches among dishwasher brands in Australia, from 3.3% to 2.8%. - Fisher & Paykel’s share of searches among dishwasher brands in Australia has gained ground for 3 months in a row, from 8% to 9.4% in September 2026. - In September 2026, Electrolux rose from 12th to 11th among dishwasher brands in Australia. - In September 2026, Esatto rose from 13th to 12th among dishwasher brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee machine brands | 18.1K | 8.1% | 4 | | Nov 2025 | Coffee machine brands | 22.2K | 7.7% | 4 | | Dec 2025 | Coffee machine brands | 22.2K | 8.3% | 4 | | Jan 2026 | Coffee machine brands | 18.1K | 9% | 4 | | Feb 2026 | Coffee machine brands | 12.1K | 7.5% | 5 | | Mar 2026 | Coffee machine brands | 14.8K | 8.4% | 4 | | Apr 2026 | Coffee machine brands | 14.8K | 7.2% | 4 | | May 2026 | Coffee machine brands | 18.1K | 7.8% | 4 | | Jun 2026 | Coffee machine brands | 18.1K | 6.9% | 4 | | Jul 2026 | Coffee machine brands | 18.1K | 6.9% | 4 | | Aug 2026 | Coffee machine brands | 22.2K | 8.2% | 4 | | Sep 2026 | Coffee machine brands | 18.1K | 7% | 4 | | Oct 2025 | Fridge brands | 8.1K | 6.4% | 9 | | Nov 2025 | Fridge brands | 8.1K | 5.2% | 9 | | Dec 2025 | Fridge brands | 6.6K | 4.9% | 9 | | Jan 2026 | Fridge brands | 8.1K | 5.7% | 9 | | Feb 2026 | Fridge brands | 6.6K | 5.6% | 9 | | Mar 2026 | Fridge brands | 6.6K | 5.3% | 9 | | Apr 2026 | Fridge brands | 6.6K | 6.1% | 9 | | May 2026 | Fridge brands | 6.6K | 5.6% | 9 | | Jun 2026 | Fridge brands | 6.6K | 5.1% | 9 | | Jul 2026 | Fridge brands | 6.6K | 6.4% | 9 | | Aug 2026 | Fridge brands | 8.1K | 7.8% | 8 | | Sep 2026 | Fridge brands | 6.6K | 6.4% | 9 | | Oct 2025 | Dishwasher brands | 5.4K | 6.4% | 7 | | Nov 2025 | Dishwasher brands | 5.4K | 5.4% | 7 | | Dec 2025 | Dishwasher brands | 4.4K | 5.3% | 7 | | Jan 2026 | Dishwasher brands | 5.4K | 6.4% | 7 | | Feb 2026 | Dishwasher brands | 4.4K | 5.7% | 7 | | Mar 2026 | Dishwasher brands | 4.4K | 5.1% | 7 | | Apr 2026 | Dishwasher brands | 4.4K | 5.4% | 7 | | May 2026 | Dishwasher brands | 4.4K | 4.8% | 7 | | Jun 2026 | Dishwasher brands | 4.4K | 4.3% | 8 | | Jul 2026 | Dishwasher brands | 4.4K | 4.9% | 8 | | Aug 2026 | Dishwasher brands | 5.4K | 6.1% | 7 | | Sep 2026 | Dishwasher brands | 4.4K | 5.1% | 7 | ## How are Smeg’s branded searches counted? Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smeg coffee machine” - “smeg dishwasher” - “smeg fridge” ## Which coffee machine brands compete with Smeg? - [Breville](/demand/au/brands/breville): Head-to-head: /demand/au/compare/breville-vs-smeg - [Ninja](/demand/au/brands/ninja-kitchen): Head-to-head: /demand/au/compare/ninja-kitchen-vs-smeg - [De'Longhi](/demand/au/brands/delonghi): Head-to-head: /demand/au/compare/delonghi-vs-smeg - [Nespresso](/demand/au/brands/nespresso): Head-to-head: /demand/au/compare/nespresso-vs-smeg - [La Marzocco](/demand/au/brands/la-marzocco): Head-to-head: /demand/au/compare/la-marzocco-vs-smeg - [Philips](/demand/au/brands/philips) - [Sunbeam](/demand/au/brands/sunbeam) - [Jura](/demand/au/brands/jura) - [Gaggia](/demand/au/brands/gaggia) - [Rocket Espresso](/demand/au/brands/rocket-espresso) - [Lelit](/demand/au/brands/lelit) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smeg: search popularity in Australia". https://gobrandwave.com/demand/au/brands/smeg This page is also available as HTML at https://gobrandwave.com/demand/au/brands/smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.