--- title: "Smartsalary: search popularity in Australia" description: "Smartsalary is a salary packaging and novated leasing provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/smartsalary" publisher: "Brandwave" --- # Smartsalary: search popularity in Australia Smartsalary is a salary packaging and novated leasing provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smartsalary - **Owned by**: Smartgroup - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among salary packaging providers**: 37.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Salary packaging providers | 1 | 37.5% | 60.5K | - [Salary packaging providers](/demand/au/categories/au-salary-packaging-providers) ## Top salary packaging providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smartsalary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smartsalary is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxxia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SG Fleet | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RemServ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Smartsalary | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paywise | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Easi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salary packaging providers - Asked ChatGPT "What's the best salary packaging provider in Australia?": 1. Maxxia, 2. Smartsalary, 3. RemServ - Asked ChatGPT "Which novated lease provider in Australia is best?": 1. SG Fleet, 2. Maxxia - Asked ChatGPT "Who are the main salary packaging companies in Australia?": 1. Maxxia, 2. RemServ, 3. Paywise, 4. SG Fleet, 5. Smartsalary - Searched Google, AI Overview "salary packaging": 1. Maxxia, 2. Smartsalary - Searched Google, AI Overview "novated lease": named none of the brands we track Not named in any answer: Easi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Smartsalary changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Smartsalary in Australia fell from 74K to 60.5K. - Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia decreased from 44.2% to 37.5%. - Across the 12 months ending September 2026, Smartsalary’s share of searches among salary packaging providers in Australia peaked at 45.8% in May 2026 and was lowest at 37.5% in September 2026. ## How did search popularity change for Australia salary packaging providers in September 2026? - In September 2026, SG Fleet gained share of searches among salary packaging providers in Australia, from 22.4% to 25.1%. - In September 2026, RemServ gained share of searches among salary packaging providers in Australia, from 12.3% to 13.8%. - In September 2026, Paywise gained share of searches among salary packaging providers in Australia, from 5.5% to 6.1%. - In September 2026, Smartsalary lost share of searches among salary packaging providers in Australia, from 40.9% to 37.5%. - In September 2026, Maxxia lost share of searches among salary packaging providers in Australia, from 18.3% to 16.8%. - Estimated monthly branded searches for Easi in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Salary packaging providers | 74K | 44.2% | 1 | | Nov 2025 | Salary packaging providers | 60.5K | 39.7% | 1 | | Dec 2025 | Salary packaging providers | 60.5K | 42.6% | 1 | | Jan 2026 | Salary packaging providers | 74K | 41.5% | 1 | | Feb 2026 | Salary packaging providers | 74K | 41.5% | 1 | | Mar 2026 | Salary packaging providers | 110K | 43% | 1 | | Apr 2026 | Salary packaging providers | 90.5K | 43.1% | 1 | | May 2026 | Salary packaging providers | 90.5K | 45.8% | 1 | | Jun 2026 | Salary packaging providers | 74K | 42.4% | 1 | | Jul 2026 | Salary packaging providers | 74K | 41% | 1 | | Aug 2026 | Salary packaging providers | 74K | 40.9% | 1 | | Sep 2026 | Salary packaging providers | 60.5K | 37.5% | 1 | ## How are Smartsalary’s branded searches counted? Brandwave collects information about searches that people make online using Smartsalary’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smart salary” - “smartsalary” ## Which salary packaging providers compete with Smartsalary? - [SG Fleet](/demand/au/brands/sg-fleet): Head-to-head: /demand/au/compare/sg-fleet-vs-smartsalary - [Maxxia](/demand/au/brands/maxxia): Head-to-head: /demand/au/compare/maxxia-vs-smartsalary - [RemServ](/demand/au/brands/remserv): Head-to-head: /demand/au/compare/remserv-vs-smartsalary - [Paywise](/demand/au/brands/paywise): Head-to-head: /demand/au/compare/paywise-vs-smartsalary - [Easi](/demand/au/brands/easi): Head-to-head: /demand/au/compare/easi-vs-smartsalary ## Who owns Smartsalary? Smartsalary is owned by Smartgroup. Brandwave does not track any other brands owned by Smartgroup. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Smartsalary? Smartsalary is owned by Smartgroup. Brandwave does not track any other brands owned by Smartgroup. ## Cite this page Brandwave. "Smartsalary: search popularity in Australia". https://gobrandwave.com/demand/au/brands/smartsalary This page is also available as HTML at https://gobrandwave.com/demand/au/brands/smartsalary. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.