--- title: "Sleepmaker: search popularity in Australia" description: "Sleepmaker makes mattresses and beds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/sleepmaker" publisher: "Brandwave" --- # Sleepmaker: search popularity in Australia Sleepmaker makes mattresses and beds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sleepmaker - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among mattress brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mattress brands | 9 | 1.5% | 1.9K | - [Mattress brands](/demand/au/categories/au-mattress-brands) ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sleepmaker did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Koala | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sleeping Duck | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ecosa | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sealy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Eva | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | A.H. Beard | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | IKEA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sleepmaker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in Australia?": 1. Ecosa, 2. Koala, 3. Sleeping Duck, 4. Emma Sleep - Asked ChatGPT "What are the best mattress brands in Australia?": 1. Ecosa, 2. Sleeping Duck, 3. Koala, 4. Emma Sleep, 5. Sealy, 6. A.H. Beard - Asked ChatGPT "What's the best mattress in a box in Australia for back pain?": 1. Sleeping Duck, 2. Koala, 3. Ecosa, 4. Eva - Searched Google, AI Overview "best mattress australia": 1. Koala, 2. Sleeping Duck Not named in any answer: IKEA and Sleepmaker. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Sleepmaker changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sleepmaker in Australia fell from 2.9K to 1.9K. - Across the 12 months ending September 2026, Sleepmaker’s share of searches among mattress brands in Australia decreased from 2.1% to 1.5%. ## How did search popularity change for Australia mattress brands in September 2026? - In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 31.9% to 32.7%. - In September 2026, Koala gained share of searches among mattress brands in Australia, from 26.1% to 26.7%. - In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 7.8% to 6.5%. - In September 2026, IKEA rose from 5th to 4th among mattress brands in Australia. - Estimated monthly branded searches for Eva in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Sleepmaker in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mattress brands | 2.9K | 2.1% | 9 | | Nov 2025 | Mattress brands | 3.6K | 1.8% | 9 | | Dec 2025 | Mattress brands | 2.4K | 1.7% | 8 | | Jan 2026 | Mattress brands | 2.9K | 1.9% | 9 | | Feb 2026 | Mattress brands | 2.4K | 2.1% | 9 | | Mar 2026 | Mattress brands | 2.4K | 1.8% | 9 | | Apr 2026 | Mattress brands | 2.4K | 1.7% | 9 | | May 2026 | Mattress brands | 2.4K | 1.6% | 9 | | Jun 2026 | Mattress brands | 2.4K | 1.4% | 9 | | Jul 2026 | Mattress brands | 2.4K | 1.9% | 9 | | Aug 2026 | Mattress brands | 2.4K | 1.9% | 9 | | Sep 2026 | Mattress brands | 1.9K | 1.5% | 9 | ## How are Sleepmaker’s branded searches counted? Brandwave collects information about searches that people make online using Sleepmaker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sleepmaker” ## Which mattress brands compete with Sleepmaker? - [Ecosa](/demand/au/brands/ecosa) - [Koala](/demand/au/brands/koala) - [Sleeping Duck](/demand/au/brands/sleeping-duck) - [IKEA](/demand/au/brands/ikea): Head-to-head: /demand/au/compare/ikea-vs-sleepmaker - [Emma Sleep](/demand/au/brands/emma-sleep): Head-to-head: /demand/au/compare/emma-sleep-vs-sleepmaker - [Sealy](/demand/au/brands/sealy): Head-to-head: /demand/au/compare/sealy-vs-sleepmaker - [A.H. Beard](/demand/au/brands/ah-beard): Head-to-head: /demand/au/compare/ah-beard-vs-sleepmaker - [Eva](/demand/au/brands/eva-mattress): Head-to-head: /demand/au/compare/eva-mattress-vs-sleepmaker ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sleepmaker: search popularity in Australia". https://gobrandwave.com/demand/au/brands/sleepmaker This page is also available as HTML at https://gobrandwave.com/demand/au/brands/sleepmaker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.