--- title: "Sleeping Duck: search popularity in Australia" description: "Sleeping Duck sells mattresses and bedding online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/sleeping-duck" publisher: "Brandwave" --- # Sleeping Duck: search popularity in Australia Sleeping Duck sells mattresses and bedding online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sleeping Duck - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among mattress brands**: 21.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mattress brands | 3 | 21.4% | 22.2K | - [Mattress brands](/demand/au/categories/au-mattress-brands) ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sleeping Duck appeared in all four answers. Sleeping Duck is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Koala | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sleeping Duck | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ecosa | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in Australia?": 1. Ecosa, 2. Koala, 3. Sleeping Duck, 4. Emma Sleep - Asked ChatGPT "What are the best mattress brands in Australia?": 1. Ecosa, 2. Sleeping Duck, 3. Koala, 4. Emma Sleep - Asked ChatGPT "What's the best mattress in a box in Australia for back pain?": 1. Sleeping Duck, 2. Koala, 3. Ecosa - Searched Google, AI Overview "best mattress australia": 1. Koala, 2. Sleeping Duck Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Sleeping Duck changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sleeping Duck in Australia held steady at 22.2K. - Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia increased from 19.3% to 21.4%. - Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia peaked at 22.5% in June 2026 and was lowest at 18.2% in May 2026. ## How did search popularity change for Australia mattress brands in September 2026? - In September 2026, Ecosa gained share of searches among mattress brands in Australia, from 38.3% to 39%. - In September 2026, Koala gained share of searches among mattress brands in Australia, from 31.3% to 31.9%. - In September 2026, Emma Sleep lost share of searches among mattress brands in Australia, from 9.4% to 7.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mattress brands | 22.2K | 19.3% | 3 | | Nov 2025 | Mattress brands | 33.1K | 19.2% | 3 | | Dec 2025 | Mattress brands | 22.2K | 19.3% | 3 | | Jan 2026 | Mattress brands | 27.1K | 21% | 3 | | Feb 2026 | Mattress brands | 18.1K | 19.6% | 3 | | Mar 2026 | Mattress brands | 22.2K | 19.6% | 3 | | Apr 2026 | Mattress brands | 22.2K | 19.6% | 3 | | May 2026 | Mattress brands | 22.2K | 18.2% | 3 | | Jun 2026 | Mattress brands | 33.1K | 22.5% | 3 | | Jul 2026 | Mattress brands | 22.2K | 21% | 3 | | Aug 2026 | Mattress brands | 22.2K | 21% | 3 | | Sep 2026 | Mattress brands | 22.2K | 21.4% | 3 | ## How are Sleeping Duck’s branded searches counted? Brandwave collects information about searches that people make online using Sleeping Duck’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sleeping duck” ## Which mattress brands compete with Sleeping Duck? - [Ecosa](/demand/au/brands/ecosa): Head-to-head: /demand/au/compare/ecosa-vs-sleeping-duck - [Koala](/demand/au/brands/koala): Head-to-head: /demand/au/compare/koala-vs-sleeping-duck - [Emma Sleep](/demand/au/brands/emma-sleep): Head-to-head: /demand/au/compare/emma-sleep-vs-sleeping-duck ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sleeping Duck: search popularity in Australia". https://gobrandwave.com/demand/au/brands/sleeping-duck This page is also available as HTML at https://gobrandwave.com/demand/au/brands/sleeping-duck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.