--- title: "Simpson: search popularity in Australia" description: "Simpson is an Australian home appliance brand owned by Electrolux. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/simpson-appliances" publisher: "Brandwave" --- # Simpson: search popularity in Australia Simpson is an Australian home appliance brand owned by Electrolux. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Simpson - **Owned by**: Electrolux Group - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among washing machine brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Washing machine brands | 14 | 1.6% | 1.9K | - [Washing machine brands](/demand/au/categories/au-washing-machine-brands) ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simpson did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel - Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele - Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG - Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier - Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Simpson changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Simpson in Australia fell from 2.4K to 1.9K. - Across the 12 months ending September 2026, Simpson fell from 13th to 14th among washing machine brands in Australia. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches. - In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches. - In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches. - In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches. - In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%. - In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Washing machine brands | 2.4K | 2.1% | 13 | | Nov 2025 | Washing machine brands | 2.4K | 1.9% | 14 | | Dec 2025 | Washing machine brands | 2.4K | 2.2% | 13 | | Jan 2026 | Washing machine brands | 2.4K | 2% | 14 | | Feb 2026 | Washing machine brands | 2.4K | 2.1% | 13 | | Mar 2026 | Washing machine brands | 2.4K | 1.8% | 14 | | Apr 2026 | Washing machine brands | 1.9K | 1.5% | 14 | | May 2026 | Washing machine brands | 2.4K | 1.8% | 14 | | Jun 2026 | Washing machine brands | 2.4K | 1.6% | 14 | | Jul 2026 | Washing machine brands | 2.4K | 1.9% | 14 | | Aug 2026 | Washing machine brands | 2.4K | 1.8% | 14 | | Sep 2026 | Washing machine brands | 1.9K | 1.6% | 14 | ## How are Simpson’s branded searches counted? Brandwave collects information about searches that people make online using Simpson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “simpson washing machine” ## Which washing machine brands compete with Simpson? - [Fisher & Paykel](/demand/au/brands/fisher-and-paykel) - [LG](/demand/au/brands/lg) - [Bosch](/demand/au/brands/bosch) - [Haier](/demand/au/brands/haier) - [Miele](/demand/au/brands/miele) - [ASKO](/demand/au/brands/asko) - [Samsung](/demand/au/brands/samsung) - [Hisense](/demand/au/brands/hisense) - [Speed Queen](/demand/au/brands/speed-queen) - [Westinghouse](/demand/au/brands/westinghouse): Head-to-head: /demand/au/compare/simpson-appliances-vs-westinghouse - [Electrolux](/demand/au/brands/electrolux): Head-to-head: /demand/au/compare/electrolux-vs-simpson-appliances - [CHiQ](/demand/au/brands/chiq): Head-to-head: /demand/au/compare/chiq-vs-simpson-appliances - [Beko](/demand/au/brands/beko): Head-to-head: /demand/au/compare/beko-vs-simpson-appliances - [Esatto](/demand/au/brands/esatto): Head-to-head: /demand/au/compare/esatto-vs-simpson-appliances ## Who owns Simpson? Simpson is owned by Electrolux Group. Brandwave also tracks Electrolux and Westinghouse, owned by the same company, in Australia. - [Electrolux Group](/demand/au/companies/electrolux-group): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Simpson? Simpson is owned by Electrolux Group. Brandwave also tracks Electrolux and Westinghouse, owned by the same company, in Australia. ## Cite this page Brandwave. "Simpson: search popularity in Australia". https://gobrandwave.com/demand/au/brands/simpson-appliances This page is also available as HTML at https://gobrandwave.com/demand/au/brands/simpson-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.