---
title: "Simpro: search popularity in Australia"
description: "Field service and job management software for trade, service, and installation businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/simpro"
publisher: "Brandwave"
---

# Simpro: search popularity in Australia

Field service and job management software for trade, service, and installation businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Simpro
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among trade job management software**: 14.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trade job management software | 3 | 14.9% | 9.9K |

- [Trade job management software](/demand/au/categories/au-trade-job-management-software)

## Top trade job management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simpro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Simpro is the fourth most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tradify | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ServiceM8 | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Fergus | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Simpro | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| AroFlo | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Jobber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about trade job management software

- Asked ChatGPT "Which job management software should my trade business use in Australia?": 1. Tradify, 2. ServiceM8, 3. AroFlo, 4. Simpro
- Asked ChatGPT "What are the best job management apps for tradies in Australia?": 1. ServiceM8, 2. Tradify, 3. Fergus, 4. AroFlo, 5. Simpro
- Asked ChatGPT "What's the best job management software in Australia for a small plumbing business?": 1. Tradify, 2. ServiceM8, 3. Fergus, 4. AroFlo
- Searched Google, AI Overview "job management software": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro, 5. AroFlo
- Searched Google, AI Overview "tradie app": 1. Tradify, 2. ServiceM8, 3. Simpro, 4. Fergus

Not named in any answer: Jobber.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for Simpro changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Simpro in Australia held steady at 9.9K.
- Across the 12 months ending September 2026, Simpro’s share of searches among trade job management software in Australia decreased from 17.2% to 14.9%.
- Across the 12 months ending September 2026, Simpro’s share of searches among trade job management software in Australia peaked at 17.2% in October 2025 and was lowest at 6.3% in August 2026.
- Across the 12 months ending September 2026, Simpro rose from 4th to 3rd among trade job management software in Australia.

## How did search popularity change for Australia trade job management software in September 2026?

- In September 2026, ServiceM8 overtook Jobber to become the leader among trade job management software in Australia, with 40.8% of the searches.
- In September 2026, Tradify overtook Jobber to rank 2nd among trade job management software in Australia, with 27.2% of the searches.
- In September 2026, Simpro overtook Jobber and AroFlo to rank 3rd among trade job management software in Australia, with 14.9% of the searches.
- In September 2026, AroFlo gained share of searches among trade job management software in Australia, from 6.3% to 12.2%.
- In September 2026, Jobber lost share of searches among trade job management software in Australia, from 58% to 4.4%.
- Estimated monthly branded searches for Fergus in Australia fell 18.6% over 12 measured months, from 430 to 350 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trade job management software | 9.9K | 17.2% | 4 |
| Nov 2025 | Trade job management software | 9.9K | 17.2% | 4 |
| Dec 2025 | Trade job management software | 6.6K | 13.8% | 4 |
| Jan 2026 | Trade job management software | 9.9K | 16.4% | 4 |
| Feb 2026 | Trade job management software | 9.9K | 15.6% | 4 |
| Mar 2026 | Trade job management software | 12.1K | 17% | 3 |
| Apr 2026 | Trade job management software | 9.9K | 15.4% | 4 |
| May 2026 | Trade job management software | 9.9K | 15.4% | 4 |
| Jun 2026 | Trade job management software | 9.9K | 14.5% | 4 |
| Jul 2026 | Trade job management software | 9.9K | 14.5% | 4 |
| Aug 2026 | Trade job management software | 9.9K | 6.3% | 5 |
| Sep 2026 | Trade job management software | 9.9K | 14.9% | 3 |

## How are Simpro’s branded searches counted?

Brandwave collects information about searches that people make online using Simpro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “simpro”

## Which trade job management software compete with Simpro?

- [ServiceM8](/demand/au/brands/servicem8): Head-to-head: /demand/au/compare/servicem8-vs-simpro
- [Tradify](/demand/au/brands/tradify): Head-to-head: /demand/au/compare/simpro-vs-tradify
- [AroFlo](/demand/au/brands/aroflo): Head-to-head: /demand/au/compare/aroflo-vs-simpro
- [Jobber](/demand/au/brands/jobber): Head-to-head: /demand/au/compare/jobber-vs-simpro
- [Fergus](/demand/au/brands/fergus): Head-to-head: /demand/au/compare/fergus-vs-simpro

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Simpro: search popularity in Australia". https://gobrandwave.com/demand/au/brands/simpro

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/simpro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
