--- title: "Shark Beauty: search popularity in Australia" description: "Shark Beauty makes hair styling tools and skincare devices, including the CryoGlow LED face mask. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/shark-beauty" publisher: "Brandwave" --- # Shark Beauty: search popularity in Australia Shark Beauty makes hair styling tools and skincare devices, including the CryoGlow LED face mask. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shark Beauty - **Owned by**: SharkNinja - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among hair styling tool brands**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair styling tool brands | 3 | 9.2% | 18.1K | - [Hair styling tool brands](/demand/au/categories/au-hair-styling-tool-brands) ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shark Beauty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shark Beauty is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dyson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VS Sassoon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cloud Nine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Silver Bullet | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Shark Beauty | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mermade Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "What's the best hair straightener in Australia?": 1. ghd, 2. Cloud Nine, 3. Remington, 4. Dyson - Asked ChatGPT "Which hair dryer is best for frizzy hair?": 1. Dyson, 2. ghd, 3. Remington - Asked ChatGPT "Which hair styling tool is best for curls?": 1. ghd, 2. Dyson, 3. Shark Beauty, 4. Remington - Searched Google, AI Overview "hair straightener": 1. Remington, 2. VS Sassoon, 3. Silver Bullet, 4. ghd, 5. Dyson - Searched Google, AI Overview "hair dryer": 1. Remington, 2. VS Sassoon, 3. Dyson, 4. ghd Not named in any answer: Mermade Hair and BaByliss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Shark Beauty changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Shark Beauty in Australia fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Shark Beauty’s share of searches among hair styling tool brands in Australia decreased from 10.3% to 9.2%. - Across the 12 months ending September 2026, Shark Beauty’s share of searches among hair styling tool brands in Australia peaked at 12.3% in December 2025 and was lowest at 8.1% in March 2026. ## How did search popularity change for Australia hair styling tool brands in September 2026? - In September 2026, Dyson gained share of searches among hair styling tool brands in Australia, from 64% to 66.8%. - In September 2026, ghd lost share of searches among hair styling tool brands in Australia, from 19.8% to 16.9%. - In September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia. - In September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia. - Estimated monthly branded searches for Remington in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Silver Bullet in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair styling tool brands | 22.2K | 10.3% | 3 | | Nov 2025 | Hair styling tool brands | 49.5K | 12.2% | 3 | | Dec 2025 | Hair styling tool brands | 40.5K | 12.3% | 3 | | Jan 2026 | Hair styling tool brands | 18.1K | 9.9% | 3 | | Feb 2026 | Hair styling tool brands | 14.8K | 9.2% | 3 | | Mar 2026 | Hair styling tool brands | 14.8K | 8.1% | 3 | | Apr 2026 | Hair styling tool brands | 14.8K | 8.8% | 3 | | May 2026 | Hair styling tool brands | 14.8K | 8.3% | 3 | | Jun 2026 | Hair styling tool brands | 18.1K | 9.2% | 3 | | Jul 2026 | Hair styling tool brands | 22.2K | 11.1% | 3 | | Aug 2026 | Hair styling tool brands | 18.1K | 8.8% | 3 | | Sep 2026 | Hair styling tool brands | 18.1K | 9.2% | 3 | ## How are Shark Beauty’s branded searches counted? Brandwave collects information about searches that people make online using Shark Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shark flexstyle” ## Which hair styling tool brands compete with Shark Beauty? - [Dyson](/demand/au/brands/dyson): Head-to-head: /demand/au/compare/dyson-vs-shark-beauty - [ghd](/demand/au/brands/ghd-hair): Head-to-head: /demand/au/compare/ghd-hair-vs-shark-beauty - [Remington](/demand/au/brands/remington-grooming): Head-to-head: /demand/au/compare/remington-grooming-vs-shark-beauty - [Cloud Nine](/demand/au/brands/cloud-nine): Head-to-head: /demand/au/compare/cloud-nine-vs-shark-beauty - [Mermade Hair](/demand/au/brands/mermade-hair): Head-to-head: /demand/au/compare/mermade-hair-vs-shark-beauty - [BaByliss](/demand/au/brands/babyliss) - [VS Sassoon](/demand/au/brands/vs-sassoon) - [Silver Bullet](/demand/au/brands/silver-bullet) ## Who owns Shark Beauty? Shark Beauty is owned by SharkNinja. Brandwave also tracks Shark and Ninja, owned by the same company, in Australia. - [SharkNinja](/demand/au/companies/sharkninja): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Shark Beauty? Shark Beauty is owned by SharkNinja. Brandwave also tracks Shark and Ninja, owned by the same company, in Australia. ## Cite this page Brandwave. "Shark Beauty: search popularity in Australia". https://gobrandwave.com/demand/au/brands/shark-beauty This page is also available as HTML at https://gobrandwave.com/demand/au/brands/shark-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.