--- title: "Seresto: search popularity in Australia" description: "Seresto is a flea and tick collar for dogs and cats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/seresto" publisher: "Brandwave" --- # Seresto: search popularity in Australia Seresto is a flea and tick collar for dogs and cats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Seresto - **Owned by**: Elanco Animal Health Incorporated - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among flea and worm treatment brands**: 0.67% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flea and worm treatment brands | 7 | 0.67% | 390 | - [Flea and worm treatment brands](/demand/au/categories/au-pet-parasite-treatment-brands) ## Top flea and worm treatment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seresto was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Seresto is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NexGard | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bravecto | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Drontal | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Capstar | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Simparica | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Seresto | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Frontline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flea and worm treatment brands - Asked ChatGPT "Which flea and tick treatment should I use for my dog in Australia?": 1. NexGard, 2. Bravecto - Asked ChatGPT "What are the best flea treatments for cats?": 1. Bravecto, 2. NexGard, 3. Capstar - Asked ChatGPT "What's the best worming tablet for dogs?": 1. Drontal, 2. NexGard - Searched Google, AI Overview "flea treatment for dogs": 1. NexGard, 2. Simparica, 3. Capstar, 4. Seresto - Searched Google, AI Overview "flea treatment": 1. Simparica Not named in any answer: Frontline. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Seresto changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Seresto in Australia held steady at 390. - Across the 12 months ending September 2026, Seresto’s share of searches among flea and worm treatment brands in Australia held steady, from 0.69% to 0.67%. ## How did search popularity change for Australia flea and worm treatment brands in September 2026? - In September 2026, Bravecto gained share of searches among flea and worm treatment brands in Australia, from 9.3% to 11.4%. - In September 2026, Frontline lost share of searches among flea and worm treatment brands in Australia, from 7.6% to 6.2%. - In September 2026, NexGard lost share of searches among flea and worm treatment brands in Australia, from 74.8% to 74.2%. - Drontal’s share of searches among flea and worm treatment brands in Australia has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026. - Estimated monthly branded searches for Simparica in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flea and worm treatment brands | 390 | 0.69% | 7 | | Nov 2025 | Flea and worm treatment brands | 320 | 0.57% | 7 | | Dec 2025 | Flea and worm treatment brands | 390 | 0.84% | 7 | | Jan 2026 | Flea and worm treatment brands | 390 | 0.81% | 7 | | Feb 2026 | Flea and worm treatment brands | 260 | 0.58% | 7 | | Mar 2026 | Flea and worm treatment brands | 320 | 0.65% | 7 | | Apr 2026 | Flea and worm treatment brands | 260 | 0.55% | 7 | | May 2026 | Flea and worm treatment brands | 210 | 0.46% | 7 | | Jun 2026 | Flea and worm treatment brands | 210 | 0.51% | 7 | | Jul 2026 | Flea and worm treatment brands | 210 | 0.47% | 7 | | Aug 2026 | Flea and worm treatment brands | 210 | 0.45% | 7 | | Sep 2026 | Flea and worm treatment brands | 390 | 0.67% | 7 | ## How are Seresto’s branded searches counted? Brandwave collects information about searches that people make online using Seresto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “seresto” ## Which flea and worm treatment brands compete with Seresto? - [NexGard](/demand/au/brands/nexgard) - [Bravecto](/demand/au/brands/bravecto): Head-to-head: /demand/au/compare/bravecto-vs-seresto - [Frontline](/demand/au/brands/frontline): Head-to-head: /demand/au/compare/frontline-vs-seresto - [Drontal](/demand/au/brands/drontal): Head-to-head: /demand/au/compare/drontal-vs-seresto - [Simparica](/demand/au/brands/simparica): Head-to-head: /demand/au/compare/seresto-vs-simparica - [Capstar](/demand/au/brands/capstar): Head-to-head: /demand/au/compare/capstar-vs-seresto ## Who owns Seresto? Seresto is owned by Elanco Animal Health Incorporated. Brandwave also tracks Capstar, owned by the same company, in Australia. - [Elanco Animal Health Incorporated](/demand/au/companies/elanco): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Seresto? Seresto is owned by Elanco Animal Health Incorporated. Brandwave also tracks Capstar, owned by the same company, in Australia. ## Cite this page Brandwave. "Seresto: search popularity in Australia". https://gobrandwave.com/demand/au/brands/seresto This page is also available as HTML at https://gobrandwave.com/demand/au/brands/seresto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.