---
title: "SEEK: search popularity in Australia"
description: "An online job board and employment marketplace operating in New Zealand and Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/seek"
publisher: "Brandwave"
---

# SEEK: search popularity in Australia

An online job board and employment marketplace operating in New Zealand and Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SEEK
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among job boards**: 6.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Job boards | 3 | 6.7% | 111K |

- [Job boards](/demand/au/categories/au-job-boards)

## How has branded search demand for SEEK changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for SEEK in Australia fell from 165K to 111K.
- Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia decreased from 9% to 6.7%.
- Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia peaked at 9.7% in June 2026 and was lowest at 5.5% in April 2026.

## How did search popularity change for Australia job boards in September 2026?

- In September 2026, Indeed gained estimated Share of Search among job boards in Australia, from 28.4% to 33.1%.
- In September 2026, LinkedIn lost estimated Share of Search among job boards in Australia, from 63% to 60.2%.
- In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Job boards | 165K | 9% | 3 |
| Nov 2025 | Job boards | 135K | 7.5% | 3 |
| Dec 2025 | Job boards | 110K | 8.5% | 3 |
| Jan 2026 | Job boards | 111K | 6.7% | 3 |
| Feb 2026 | Job boards | 110K | 5.9% | 3 |
| Mar 2026 | Job boards | 135K | 7.1% | 3 |
| Apr 2026 | Job boards | 90.8K | 5.5% | 3 |
| May 2026 | Job boards | 110K | 5.9% | 3 |
| Jun 2026 | Job boards | 166K | 9.7% | 3 |
| Jul 2026 | Job boards | 166K | 8.6% | 3 |
| Aug 2026 | Job boards | 166K | 8.6% | 3 |
| Sep 2026 | Job boards | 111K | 6.7% | 3 |

## How is SEEK measured?

Brandwave collects information about searches that people make online using SEEK’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “seek job”
- “seek job board”

## Which job boards compete with SEEK?

- [LinkedIn](/demand/au/brands/linkedin): Head-to-head: /demand/au/compare/linkedin-vs-seek
- [Indeed](/demand/au/brands/indeed): Head-to-head: /demand/au/compare/indeed-vs-seek

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SEEK: search popularity in Australia". https://gobrandwave.com/demand/au/brands/seek

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/seek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.