--- title: "SCOTT: search popularity in Australia" description: "SCOTT makes bicycles and gear for cycling, skiing and running. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/scott-sports" publisher: "Brandwave" --- # SCOTT: search popularity in Australia SCOTT makes bicycles and gear for cycling, skiing and running. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SCOTT - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among bicycle brands**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bicycle brands | 11 | 3.6% | 3.6K | - [Bicycle brands](/demand/au/categories/au-bike-brands) ## Top bicycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SCOTT did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giant | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Trek | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Specialized | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Polygon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Merida | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Reid Cycles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Santa Cruz Bicycles | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Norco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cannondale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cube | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SCOTT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Avanti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bicycle brands - Asked ChatGPT "What's the best bike brand in Australia?": 1. Giant, 2. Trek, 3. Specialized, 4. Merida - Asked ChatGPT "Which mountain bike brand should I buy?": 1. Giant, 2. Trek, 3. Specialized, 4. Santa Cruz Bicycles - Asked ChatGPT "What are the best value bikes for commuting?": 1. Polygon, 2. Trek, 3. Giant, 4. Reid Cycles, 5. Merida, 6. Specialized - Searched Google, AI Overview "bikes": 1. Specialized - Searched Google, AI Overview "mountain bikes": 1. Giant, 2. Trek Not named in any answer: Norco, Cannondale, Cube, SCOTT and Avanti. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for SCOTT changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SCOTT in Australia held steady at 3.6K. - Across the 12 months ending September 2026, SCOTT fell from 10th to 11th among bicycle brands in Australia. ## How did search popularity change for Australia bicycle brands in September 2026? - In September 2026, Giant gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%. - In September 2026, Trek gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%. - In September 2026, Polygon lost share of searches among bicycle brands in Australia, from 8% to 6.7%. - In September 2026, Cannondale lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%. - In September 2026, Cube lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%. - Reid Cycles’ share of searches among bicycle brands in Australia has gained ground for 3 months in a row, from 3.2% to 4.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bicycle brands | 3.6K | 3.4% | 10 | | Nov 2025 | Bicycle brands | 3.6K | 3% | 10 | | Dec 2025 | Bicycle brands | 2.9K | 2.7% | 10 | | Jan 2026 | Bicycle brands | 3.6K | 3.4% | 10 | | Feb 2026 | Bicycle brands | 2.9K | 3% | 10 | | Mar 2026 | Bicycle brands | 3.6K | 3.1% | 10 | | Apr 2026 | Bicycle brands | 4.4K | 3.6% | 10 | | May 2026 | Bicycle brands | 3.6K | 3.5% | 11 | | Jun 2026 | Bicycle brands | 2.9K | 3.2% | 11 | | Jul 2026 | Bicycle brands | 2.9K | 3.1% | 11 | | Aug 2026 | Bicycle brands | 3.6K | 3.5% | 11 | | Sep 2026 | Bicycle brands | 3.6K | 3.6% | 11 | ## How are SCOTT’s branded searches counted? Brandwave collects information about searches that people make online using SCOTT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scott bikes” ## Which bicycle brands compete with SCOTT? - [Giant](/demand/au/brands/giant) - [Trek](/demand/au/brands/trek) - [Merida](/demand/au/brands/merida) - [Specialized](/demand/au/brands/specialized) - [Polygon](/demand/au/brands/polygon-bikes) - [Norco](/demand/au/brands/norco-bicycles) - [Santa Cruz Bicycles](/demand/au/brands/santa-cruz-bicycles): Head-to-head: /demand/au/compare/santa-cruz-bicycles-vs-scott-sports - [Reid Cycles](/demand/au/brands/reid-cycles): Head-to-head: /demand/au/compare/reid-cycles-vs-scott-sports - [Cannondale](/demand/au/brands/cannondale): Head-to-head: /demand/au/compare/cannondale-vs-scott-sports - [Cube](/demand/au/brands/cube): Head-to-head: /demand/au/compare/cube-vs-scott-sports - [Avanti](/demand/au/brands/avanti): Head-to-head: /demand/au/compare/avanti-vs-scott-sports ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SCOTT: search popularity in Australia". https://gobrandwave.com/demand/au/brands/scott-sports This page is also available as HTML at https://gobrandwave.com/demand/au/brands/scott-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.