--- title: "Savers: search popularity in Australia" description: "Savers is a chain of thrift stores, also trading as Value Village. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/savers" publisher: "Brandwave" --- # Savers: search popularity in Australia Savers is a chain of thrift stores, also trading as Value Village. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Savers - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among op shops**: 0.96% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Op shops | 4 | 0.96% | 2.2K | - [Op shops](/demand/au/categories/au-op-shops) ## Top op shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Savers appeared in all three answers. Savers is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Vinnies | 1st | 2 of 3 | 2 of 3 | | Savers | 2nd | 3 of 3 | 3 of 3 | | Salvos Stores | 3rd | 2 of 3 | 2 of 3 | | Australian Red Cross | 4th | 2 of 3 | 2 of 3 | | Lifeline | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about op shops - Asked ChatGPT "What's the best op shop chain in Australia?": 1. Vinnies, 2. Salvos Stores, 3. Savers, 4. Australian Red Cross, 5. Lifeline - Asked ChatGPT "Which op shops have the best second hand clothes in Australia?": 1. Savers, 2. Vinnies, 3. Salvos Stores, 4. Australian Red Cross - Asked ChatGPT "Where are the best op shops near me?": 1. Savers Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Savers changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Savers in Australia fell from 2.4K to 2.2K. - Across the 12 months ending September 2026, Savers rose from 5th to 4th among op shops in Australia. ## How did search popularity change for Australia op shops in September 2026? - Estimated monthly branded searches for Australian Red Cross in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Lifeline in Australia fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. - Estimated monthly branded searches for Salvos Stores in Australia fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. - Estimated monthly branded searches for Vinnies in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Op shops | 2.4K | 0.84% | 5 | | Nov 2025 | Op shops | 2.2K | 0.79% | 4 | | Dec 2025 | Op shops | 1.9K | 0.65% | 4 | | Jan 2026 | Op shops | 2.2K | 0.65% | 4 | | Feb 2026 | Op shops | 1.7K | 0.61% | 4 | | Mar 2026 | Op shops | 1.9K | 0.69% | 4 | | Apr 2026 | Op shops | 1.9K | 0.69% | 5 | | May 2026 | Op shops | 1.6K | 0.59% | 5 | | Jun 2026 | Op shops | 1.6K | 0.61% | 5 | | Jul 2026 | Op shops | 2.1K | 0.91% | 4 | | Aug 2026 | Op shops | 1.7K | 0.74% | 4 | | Sep 2026 | Op shops | 2.2K | 0.96% | 4 | ## How are Savers’ branded searches counted? Brandwave collects information about searches that people make online using Savers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “savers australia” - “savers op shop” - “savers store” ## Which op shops compete with Savers? - [Vinnies](/demand/au/brands/vinnies): Head-to-head: /demand/au/compare/savers-vs-vinnies - [Salvos Stores](/demand/au/brands/salvos-stores): Head-to-head: /demand/au/compare/salvos-stores-vs-savers - [Lifeline](/demand/au/brands/lifeline-australia): Head-to-head: /demand/au/compare/lifeline-australia-vs-savers - [Australian Red Cross](/demand/au/brands/australian-red-cross): Head-to-head: /demand/au/compare/australian-red-cross-vs-savers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Savers: search popularity in Australia". https://gobrandwave.com/demand/au/brands/savers This page is also available as HTML at https://gobrandwave.com/demand/au/brands/savers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.