---
title: "Sass & Bide: search popularity in Australia"
description: "Sass & Bide is an Australian fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/sass-and-bide"
publisher: "Brandwave"
---

# Sass & Bide: search popularity in Australia

Sass & Bide is an Australian fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sass & Bide
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among designer fashion labels**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Designer fashion labels | 14 | 1.3% | 8.1K |

- [Designer fashion labels](/demand/au/categories/au-designer-fashion-labels)

## Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sass & Bide did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aje | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Camilla and Marc | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Christopher Esber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Camilla | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Zimmermann | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rebecca Vallance | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Shona Joy | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Alémais | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| St. Agni | 9th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bec + Bridge | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sir the Label | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Scanlan Theodore | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Viktoria & Woods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Faithfull the Brand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sass & Bide | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about designer fashion labels

- Asked ChatGPT "Which Australian designer fashion label should I shop?": 1. Aje, 2. Bec + Bridge, 3. Camilla and Marc, 4. Camilla, 5. Christopher Esber, 6. St. Agni
- Asked ChatGPT "What are the best Australian fashion labels?": 1. Aje, 2. Camilla and Marc, 3. Camilla, 4. Christopher Esber, 5. St. Agni, 6. Scanlan Theodore, 7. Zimmermann, 8. Sir the Label, 9. Alémais
- Asked ChatGPT "Which Australian label is best for a wedding guest dress?": 1. Aje, 2. Shona Joy, 3. Rebecca Vallance, 4. Alémais, 5. Zimmermann
- Searched Google, AI Overview "designer dresses": 1. Aje, 2. Rebecca Vallance, 3. Shona Joy
- Searched Google, AI Overview "australian designer brands": 1. Zimmermann, 2. Christopher Esber, 3. Aje, 4. Camilla and Marc, 5. Camilla, 6. Alémais, 7. Sir the Label, 8. St. Agni

Not named in any answer: Viktoria & Woods, Faithfull the Brand and Sass & Bide.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Sass & Bide changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sass & Bide in Australia fell from 22.2K to 8.1K.
- Across the 12 months ending September 2026, Sass & Bide’s share of searches among designer fashion labels in Australia decreased from 3.3% to 1.3%.
- Across the 12 months ending September 2026, Sass & Bide’s share of searches among designer fashion labels in Australia peaked at 9.7% in January 2026 and was lowest at 1.3% in September 2026.
- Across the 12 months ending September 2026, Sass & Bide fell from 12th to 14th among designer fashion labels in Australia.

## How did search popularity change for Australia designer fashion labels in September 2026?

- In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches.
- In September 2026, Bec + Bridge gained share of searches among designer fashion labels in Australia, from 14.7% to 17.8%.
- In September 2026, Shona Joy lost share of searches among designer fashion labels in Australia, from 8% to 6.6%.
- In September 2026, St. Agni lost share of searches among designer fashion labels in Australia, from 6.6% to 5.4%.
- In September 2026, Viktoria & Woods lost share of searches among designer fashion labels in Australia, from 4.4% to 3.6%.
- In September 2026, Camilla and Marc rose from 5th to 4th among designer fashion labels in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Designer fashion labels | 22.2K | 3.3% | 12 |
| Nov 2025 | Designer fashion labels | 27.1K | 3.3% | 12 |
| Dec 2025 | Designer fashion labels | 14.8K | 2.5% | 13 |
| Jan 2026 | Designer fashion labels | 60.5K | 9.7% | 3 |
| Feb 2026 | Designer fashion labels | 18.1K | 3.2% | 12 |
| Mar 2026 | Designer fashion labels | 12.1K | 2.1% | 13 |
| Apr 2026 | Designer fashion labels | 12.1K | 2.1% | 12 |
| May 2026 | Designer fashion labels | 12.1K | 2.1% | 12 |
| Jun 2026 | Designer fashion labels | 9.9K | 1.8% | 13 |
| Jul 2026 | Designer fashion labels | 9.9K | 1.9% | 13 |
| Aug 2026 | Designer fashion labels | 9.9K | 1.6% | 14 |
| Sep 2026 | Designer fashion labels | 8.1K | 1.3% | 14 |

## How are Sass & Bide’s branded searches counted?

Brandwave collects information about searches that people make online using Sass & Bide’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sass and bide”

## Which designer fashion labels compete with Sass & Bide?

- [Aje](/demand/au/brands/aje)
- [Bec + Bridge](/demand/au/brands/bec-and-bridge)
- [Scanlan Theodore](/demand/au/brands/scanlan-theodore)
- [Camilla and Marc](/demand/au/brands/camilla-and-marc)
- [Shona Joy](/demand/au/brands/shona-joy)
- [Zimmermann](/demand/au/brands/zimmermann)
- [Alémais](/demand/au/brands/alemais)
- [Rebecca Vallance](/demand/au/brands/rebecca-vallance)
- [Sir the Label](/demand/au/brands/sir-the-label)
- [St. Agni](/demand/au/brands/st-agni): Head-to-head: /demand/au/compare/sass-and-bide-vs-st-agni
- [Viktoria & Woods](/demand/au/brands/viktoria-and-woods): Head-to-head: /demand/au/compare/sass-and-bide-vs-viktoria-and-woods
- [Faithfull the Brand](/demand/au/brands/faithfull-the-brand): Head-to-head: /demand/au/compare/faithfull-the-brand-vs-sass-and-bide
- [Christopher Esber](/demand/au/brands/christopher-esber): Head-to-head: /demand/au/compare/christopher-esber-vs-sass-and-bide
- [Camilla](/demand/au/brands/camilla): Head-to-head: /demand/au/compare/camilla-vs-sass-and-bide

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sass & Bide: search popularity in Australia". https://gobrandwave.com/demand/au/brands/sass-and-bide

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/sass-and-bide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.