--- title: "Samsung: search popularity in Australia" description: "Samsung makes phones, TVs, home appliances and other electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/samsung" publisher: "Brandwave" --- # Samsung: search popularity in Australia Samsung makes phones, TVs, home appliances and other electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Samsung - **Owned by**: Samsung - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among vacuum cleaner brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vacuum cleaner brands | 11 | 1.2% | 2.4K | | Washing machine brands | 7 | 5.7% | 6.6K | | Fridge brands | 4 | 11.7% | 12.1K | | TV brands | 3 | 19.1% | 18.1K | | Dishwasher brands | 13 | 1.5% | 1.3K | - [Vacuum cleaner brands](/demand/au/categories/au-vacuum-brands) - [Washing machine brands](/demand/au/categories/au-washing-machine-brands) - [Fridge brands](/demand/au/categories/au-fridge-brands) - [TV brands](/demand/au/categories/au-tv-brands) - [Dishwasher brands](/demand/au/categories/au-dishwasher-brands) ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung is the joint fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Shark | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecovacs | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Roborock | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dreame | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "What's the best robot vacuum in Australia?": 1. Ecovacs, 2. Roborock, 3. Dreame - Asked ChatGPT "Which stick vacuum should I buy?": 1. Dyson, 2. Samsung, 3. Shark - Asked ChatGPT "Which vacuum is best for pet hair?": 1. Dyson, 2. Shark, 3. Miele - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "stick vacuum": 1. BISSELL, 2. Shark, 3. Electrolux, 4. Dyson, 5. Dreame Not named in any answer: iRobot and Hoover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Samsung changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in Australia fell from 48.6K to 40.5K. - Across the 12 months ending September 2026, Samsung’s share of searches among vacuum cleaner brands in Australia held steady at 1.2%. - Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia decreased from 7% to 5.7%. - Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia peaked at 8% in November 2025 and was lowest at 5.7% in September 2026. - Across the 12 months ending September 2026, Samsung fell from 6th to 7th among washing machine brands in Australia. - Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia decreased from 14.4% to 11.7%. - Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in Australia peaked at 14.4% in October 2025 and was lowest at 11.2% in April 2026. - Across the 12 months ending September 2026, Samsung fell from 2nd to 4th among fridge brands in Australia. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia decreased from 20.4% to 19.1%. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in Australia peaked at 23.4% in November 2025 and was lowest at 19.1% in September 2026. - Across the 12 months ending September 2026, Samsung fell from 2nd to 3rd among TV brands in Australia. - Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in Australia decreased from 2.3% to 1.5%. - Across the 12 months ending September 2026, Samsung fell from 11th to 13th among dishwasher brands in Australia. ## How did search popularity change for Australia vacuum cleaner brands in September 2026? - In September 2026, BISSELL overtook Miele to rank 6th among vacuum cleaner brands in Australia, with 4.7% of the searches. - In September 2026, Shark gained share of searches among vacuum cleaner brands in Australia, from 20.8% to 23.7%. - In September 2026, Ecovacs gained share of searches among vacuum cleaner brands in Australia, from 7.6% to 8.7%. - In September 2026, iRobot gained share of searches among vacuum cleaner brands in Australia, from 5.6% to 6.5%. - In September 2026, Dyson lost share of searches among vacuum cleaner brands in Australia, from 31.1% to 29%. - In September 2026, Miele lost share of searches among vacuum cleaner brands in Australia, from 5.1% to 3.9%. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches. - In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches. - In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches. - In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches. - In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%. - In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%. - In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%. - Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026. - In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches. - In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%. - In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%. - In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%. - In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%. - In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%. ## How did search popularity change for Australia dishwasher brands in September 2026? - In September 2026, Bosch gained share of searches among dishwasher brands in Australia, from 25.2% to 25.8%. - In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%. - In September 2026, Beko lost share of searches among dishwasher brands in Australia, from 3.3% to 2.8%. - Fisher & Paykel’s share of searches among dishwasher brands in Australia has gained ground for 3 months in a row, from 8% to 9.4% in September 2026. - In September 2026, Electrolux rose from 12th to 11th among dishwasher brands in Australia. - In September 2026, Esatto rose from 13th to 12th among dishwasher brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vacuum cleaner brands | 2.4K | 1.2% | 11 | | Nov 2025 | Vacuum cleaner brands | 3.6K | 1.2% | 11 | | Dec 2025 | Vacuum cleaner brands | 2.9K | 1.2% | 11 | | Jan 2026 | Vacuum cleaner brands | 2.4K | 1.3% | 11 | | Feb 2026 | Vacuum cleaner brands | 1.9K | 1.2% | 11 | | Mar 2026 | Vacuum cleaner brands | 1.9K | 1.1% | 11 | | Apr 2026 | Vacuum cleaner brands | 1.9K | 1.1% | 11 | | May 2026 | Vacuum cleaner brands | 1.9K | 1% | 11 | | Jun 2026 | Vacuum cleaner brands | 2.4K | 1.1% | 11 | | Jul 2026 | Vacuum cleaner brands | 2.4K | 1.2% | 11 | | Aug 2026 | Vacuum cleaner brands | 2.4K | 1.2% | 11 | | Sep 2026 | Vacuum cleaner brands | 2.4K | 1.2% | 11 | | Oct 2025 | Washing machine brands | 8.1K | 7% | 6 | | Nov 2025 | Washing machine brands | 9.9K | 8% | 6 | | Dec 2025 | Washing machine brands | 8.1K | 7.5% | 6 | | Jan 2026 | Washing machine brands | 8.1K | 6.9% | 6 | | Feb 2026 | Washing machine brands | 8.1K | 7.2% | 6 | | Mar 2026 | Washing machine brands | 8.1K | 6% | 6 | | Apr 2026 | Washing machine brands | 8.1K | 6.5% | 7 | | May 2026 | Washing machine brands | 9.9K | 7.4% | 6 | | Jun 2026 | Washing machine brands | 9.9K | 6.7% | 6 | | Jul 2026 | Washing machine brands | 8.1K | 6.3% | 6 | | Aug 2026 | Washing machine brands | 9.9K | 7.5% | 6 | | Sep 2026 | Washing machine brands | 6.6K | 5.7% | 7 | | Oct 2025 | Fridge brands | 18.1K | 14.4% | 2 | | Nov 2025 | Fridge brands | 22.2K | 14.2% | 3 | | Dec 2025 | Fridge brands | 18.1K | 13.5% | 3 | | Jan 2026 | Fridge brands | 18.1K | 12.8% | 4 | | Feb 2026 | Fridge brands | 14.8K | 12.6% | 4 | | Mar 2026 | Fridge brands | 14.8K | 12% | 4 | | Apr 2026 | Fridge brands | 12.1K | 11.2% | 4 | | May 2026 | Fridge brands | 14.8K | 12.5% | 3 | | Jun 2026 | Fridge brands | 14.8K | 11.5% | 4 | | Jul 2026 | Fridge brands | 12.1K | 11.7% | 4 | | Aug 2026 | Fridge brands | 12.1K | 11.6% | 4 | | Sep 2026 | Fridge brands | 12.1K | 11.7% | 4 | | Oct 2025 | TV brands | 18.1K | 20.4% | 2 | | Nov 2025 | TV brands | 27.1K | 23.4% | 2 | | Dec 2025 | TV brands | 22.2K | 22.8% | 2 | | Jan 2026 | TV brands | 18.1K | 19.5% | 2 | | Feb 2026 | TV brands | 14.8K | 20.1% | 2 | | Mar 2026 | TV brands | 18.1K | 22.6% | 2 | | Apr 2026 | TV brands | 18.1K | 22.6% | 2 | | May 2026 | TV brands | 18.1K | 22.6% | 2 | | Jun 2026 | TV brands | 22.2K | 22.8% | 2 | | Jul 2026 | TV brands | 18.1K | 20.2% | 2 | | Aug 2026 | TV brands | 18.1K | 21.8% | 2 | | Sep 2026 | TV brands | 18.1K | 19.1% | 3 | | Oct 2025 | Dishwasher brands | 1.9K | 2.3% | 11 | | Nov 2025 | Dishwasher brands | 2.4K | 2.4% | 11 | | Dec 2025 | Dishwasher brands | 1.6K | 1.9% | 11 | | Jan 2026 | Dishwasher brands | 1.6K | 1.9% | 11 | | Feb 2026 | Dishwasher brands | 1.6K | 2.1% | 11 | | Mar 2026 | Dishwasher brands | 1.6K | 1.8% | 11 | | Apr 2026 | Dishwasher brands | 1.9K | 2.3% | 11 | | May 2026 | Dishwasher brands | 1.9K | 2.1% | 11 | | Jun 2026 | Dishwasher brands | 1.9K | 1.9% | 11 | | Jul 2026 | Dishwasher brands | 1.6K | 1.8% | 11 | | Aug 2026 | Dishwasher brands | 1.6K | 1.8% | 11 | | Sep 2026 | Dishwasher brands | 1.3K | 1.5% | 13 | ## How are Samsung’s branded searches counted? Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “samsung dishwasher” - “samsung fridge” - “samsung tv” - “samsung vacuum” - “samsung washing machine” ## Which vacuum cleaner brands compete with Samsung? - [Dyson](/demand/au/brands/dyson) - [Shark](/demand/au/brands/shark) - [Roborock](/demand/au/brands/roborock) - [Ecovacs](/demand/au/brands/ecovacs) - [iRobot](/demand/au/brands/irobot) - [BISSELL](/demand/au/brands/bissell): Head-to-head: /demand/au/compare/bissell-vs-samsung - [Miele](/demand/au/brands/miele): Head-to-head: /demand/au/compare/miele-vs-samsung - [Dreame](/demand/au/brands/dreame): Head-to-head: /demand/au/compare/dreame-vs-samsung - [Electrolux](/demand/au/brands/electrolux): Head-to-head: /demand/au/compare/electrolux-vs-samsung - [Hoover](/demand/au/brands/hoover): Head-to-head: /demand/au/compare/hoover-vs-samsung ## Who owns Samsung? Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in Australia. - [Samsung](/demand/au/companies/samsung): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Samsung? Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in Australia. ## Cite this page Brandwave. "Samsung: search popularity in Australia". https://gobrandwave.com/demand/au/brands/samsung This page is also available as HTML at https://gobrandwave.com/demand/au/brands/samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.