--- title: "Russell Hobbs: search popularity in Australia" description: "Russell Hobbs makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/russell-hobbs" publisher: "Brandwave" --- # Russell Hobbs: search popularity in Australia Russell Hobbs makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Russell Hobbs - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among air fryer brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air fryer brands | 6 | 3.1% | 3.6K | - [Air fryer brands](/demand/au/categories/au-air-fryer-brands) ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Russell Hobbs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Kmart | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NutriBullet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "What's the best air fryer in Australia?": 1. Ninja, 2. Philips, 3. Breville - Asked ChatGPT "Which air fryer brand is most reliable?": 1. Ninja, 2. Philips - Asked ChatGPT "Which air fryer is best for a family?": 1. Ninja, 2. Philips - Searched Google, AI Overview "air fryer": 1. Ninja, 2. Kmart, 3. Philips, 4. Sunbeam, 5. Tefal - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Breville, 3. Philips, 4. Tefal, 5. Sunbeam Not named in any answer: Russell Hobbs, COSORI, Kogan and NutriBullet. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Russell Hobbs changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Russell Hobbs in Australia rose from 2.9K to 3.6K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among air fryer brands in Australia held steady, from 2.6% to 3.1%. ## How did search popularity change for Australia air fryer brands in September 2026? - In September 2026, Ninja gained share of searches among air fryer brands in Australia, from 41.1% to 42.4%. - In September 2026, Kmart gained share of searches among air fryer brands in Australia, from 27.5% to 28.4%. - In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%. - Russell Hobbs’ share of searches among air fryer brands in Australia has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026. - In September 2026, Breville rose from 8th to 7th among air fryer brands in Australia. - In September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air fryer brands | 2.9K | 2.6% | 6 | | Nov 2025 | Air fryer brands | 4.4K | 2.7% | 7 | | Dec 2025 | Air fryer brands | 4.4K | 2.8% | 6 | | Jan 2026 | Air fryer brands | 3.6K | 2.9% | 6 | | Feb 2026 | Air fryer brands | 2.4K | 2.5% | 6 | | Mar 2026 | Air fryer brands | 2.9K | 2.8% | 6 | | Apr 2026 | Air fryer brands | 2.9K | 2.6% | 6 | | May 2026 | Air fryer brands | 2.9K | 2.6% | 6 | | Jun 2026 | Air fryer brands | 3.6K | 2.5% | 5 | | Jul 2026 | Air fryer brands | 2.9K | 2.5% | 6 | | Aug 2026 | Air fryer brands | 3.6K | 3% | 7 | | Sep 2026 | Air fryer brands | 3.6K | 3.1% | 6 | ## How are Russell Hobbs’ branded searches counted? Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “russell hobbs air fryer” ## Which air fryer brands compete with Russell Hobbs? - [Ninja](/demand/au/brands/ninja-kitchen) - [Kmart](/demand/au/brands/kmart-australia) - [Philips](/demand/au/brands/philips): Head-to-head: /demand/au/compare/philips-vs-russell-hobbs - [Tefal](/demand/au/brands/tefal): Head-to-head: /demand/au/compare/russell-hobbs-vs-tefal - [Sunbeam](/demand/au/brands/sunbeam): Head-to-head: /demand/au/compare/russell-hobbs-vs-sunbeam - [Breville](/demand/au/brands/breville): Head-to-head: /demand/au/compare/breville-vs-russell-hobbs - [COSORI](/demand/au/brands/cosori): Head-to-head: /demand/au/compare/cosori-vs-russell-hobbs - [Kogan](/demand/au/brands/kogan) - [NutriBullet](/demand/au/brands/nutribullet) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Russell Hobbs: search popularity in Australia". https://gobrandwave.com/demand/au/brands/russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/au/brands/russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.