--- title: "Roxy: search popularity in Australia" description: "Roxy is a surf and beachwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/roxy" publisher: "Brandwave" --- # Roxy: search popularity in Australia Roxy is a surf and beachwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Roxy - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among surf brands**: 10.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Surf brands | 4 | 10.1% | 27.1K | - [Surf brands](/demand/au/categories/au-surf-brands) ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Roxy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Roxy is the 12th most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rhythm | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Ocean & Earth | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Vissla | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Afends | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Rusty | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Deus Ex Machina | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Roxy | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | The Critical Slide Society | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Mambo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy from in Australia?": 1. Rip Curl, 2. Rhythm, 3. Billabong, 4. Vissla, 5. Ocean & Earth - Asked ChatGPT "What are the best surf brands in Australia?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Ocean & Earth, 5. Afends, 6. Deus Ex Machina, 7. Rhythm, 8. Rusty, 9. Roxy, 10. The Critical Slide Society, 11. O'Neill - Asked ChatGPT "Which boardshorts are best for surfing?": 1. Rip Curl, 2. Quiksilver, 3. Billabong - Searched Google, AI Overview "boardshorts": 1. Rip Curl, 2. Volcom, 3. Quiksilver, 4. Billabong - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. O'Neill, 5. Vissla, 6. Volcom, 7. Rusty, 8. Ocean & Earth Not named in any answer: Mambo and Salty Crew. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Roxy changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Roxy in Australia rose from 22.2K to 27.1K. - Across the 12 months ending September 2026, Roxy’s share of searches among surf brands in Australia increased from 8.6% to 10.1%. - Across the 12 months ending September 2026, Roxy’s share of searches among surf brands in Australia peaked at 10.1% in September 2026 and was lowest at 6.2% in March 2026. ## How did search popularity change for Australia surf brands in September 2026? - In September 2026, Billabong gained share of searches among surf brands in Australia, from 23.9% to 27.6%. - In September 2026, Afends gained share of searches among surf brands in Australia, from 16% to 18.5%. - In September 2026, Roxy gained share of searches among surf brands in Australia, from 8.7% to 10.1%. - In September 2026, Deus Ex Machina lost share of searches among surf brands in Australia, from 7.1% to 5.5%. - In September 2026, Rhythm lost share of searches among surf brands in Australia, from 3.9% to 2.5%. - In September 2026, Rip Curl lost share of searches among surf brands in Australia, from 23.9% to 22.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Surf brands | 22.2K | 8.6% | 4 | | Nov 2025 | Surf brands | 33.1K | 8% | 4 | | Dec 2025 | Surf brands | 27.1K | 7.3% | 4 | | Jan 2026 | Surf brands | 22.2K | 7.3% | 4 | | Feb 2026 | Surf brands | 14.8K | 7.1% | 4 | | Mar 2026 | Surf brands | 14.8K | 6.2% | 5 | | Apr 2026 | Surf brands | 14.8K | 6.5% | 5 | | May 2026 | Surf brands | 14.8K | 7.2% | 5 | | Jun 2026 | Surf brands | 18.1K | 7.7% | 4 | | Jul 2026 | Surf brands | 18.1K | 9% | 4 | | Aug 2026 | Surf brands | 18.1K | 8.7% | 4 | | Sep 2026 | Surf brands | 27.1K | 10.1% | 4 | ## How are Roxy’s branded searches counted? Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “roxy” ## Which surf brands compete with Roxy? - [Billabong](/demand/au/brands/billabong): Head-to-head: /demand/au/compare/billabong-vs-roxy - [Rip Curl](/demand/au/brands/rip-curl): Head-to-head: /demand/au/compare/rip-curl-vs-roxy - [Afends](/demand/au/brands/afends): Head-to-head: /demand/au/compare/afends-vs-roxy - [Deus Ex Machina](/demand/au/brands/deus-ex-machina): Head-to-head: /demand/au/compare/deus-ex-machina-vs-roxy - [Volcom](/demand/au/brands/volcom): Head-to-head: /demand/au/compare/roxy-vs-volcom - [Rhythm](/demand/au/brands/rhythm-livin) - [Mambo](/demand/au/brands/mambo) - [O'Neill](/demand/au/brands/oneill) - [Quiksilver](/demand/au/brands/quiksilver) - [Rusty](/demand/au/brands/rusty) - [Ocean & Earth](/demand/au/brands/ocean-and-earth) - [Salty Crew](/demand/au/brands/salty-crew) - [Vissla](/demand/au/brands/vissla) - [The Critical Slide Society](/demand/au/brands/the-critical-slide-society) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Roxy: search popularity in Australia". https://gobrandwave.com/demand/au/brands/roxy This page is also available as HTML at https://gobrandwave.com/demand/au/brands/roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.