--- title: "Rexona: search popularity in Australia" description: "Rexona makes deodorant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/rexona" publisher: "Brandwave" --- # Rexona: search popularity in Australia Rexona makes deodorant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rexona - **Owned by**: Unilever - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among deodorant brands**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Deodorant brands | 7 | 8% | 4.4K | - [Deodorant brands](/demand/au/categories/au-deodorant-brands) ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rexona was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rexona is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | No Pong | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | MooGoo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rexona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchum | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sukin | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Chicken | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dove | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in Australia?": 1. Rexona - Asked ChatGPT "What are the best deodorant brands in Australia?": 1. Rexona, 2. Mitchum, 3. No Pong, 4. MooGoo, 5. Dove - Asked ChatGPT "What's the best natural deodorant that actually works?": 1. MooGoo, 2. No Pong, 3. Black Chicken - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Rexona - Searched Google, AI Overview "natural deodorant": 1. No Pong, 2. MooGoo, 3. Sukin Not named in any answer: Lynx, Old Spice and Native. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Rexona changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rexona in Australia rose from 3.6K to 4.4K. - Across the 12 months ending September 2026, Rexona’s share of searches among deodorant brands in Australia peaked at 8.7% in June 2026 and was lowest at 6.1% in December 2025. - Across the 12 months ending September 2026, Rexona fell from 6th to 7th among deodorant brands in Australia. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%. - In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%. - In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%. - In September 2026, Rexona gained share of searches among deodorant brands in Australia, from 6.7% to 8%. - In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%. - In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Deodorant brands | 3.6K | 7.8% | 6 | | Nov 2025 | Deodorant brands | 3.6K | 6.9% | 7 | | Dec 2025 | Deodorant brands | 2.9K | 6.1% | 7 | | Jan 2026 | Deodorant brands | 3.6K | 7.1% | 6 | | Feb 2026 | Deodorant brands | 3.6K | 7.1% | 6 | | Mar 2026 | Deodorant brands | 3.6K | 6.9% | 7 | | Apr 2026 | Deodorant brands | 2.9K | 6.3% | 8 | | May 2026 | Deodorant brands | 3.6K | 7.4% | 7 | | Jun 2026 | Deodorant brands | 4.4K | 8.7% | 6 | | Jul 2026 | Deodorant brands | 3.6K | 7.8% | 7 | | Aug 2026 | Deodorant brands | 3.6K | 6.7% | 7 | | Sep 2026 | Deodorant brands | 4.4K | 8% | 7 | ## How are Rexona’s branded searches counted? Brandwave collects information about searches that people make online using Rexona’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rexona” ## Which deodorant brands compete with Rexona? - [No Pong](/demand/au/brands/no-pong) - [Dove](/demand/au/brands/dove) - [Lynx](/demand/au/brands/lynx) - [MooGoo](/demand/au/brands/moogoo): Head-to-head: /demand/au/compare/moogoo-vs-rexona - [Nivea](/demand/au/brands/nivea): Head-to-head: /demand/au/compare/nivea-vs-rexona - [Old Spice](/demand/au/brands/old-spice): Head-to-head: /demand/au/compare/old-spice-vs-rexona - [Native](/demand/au/brands/native): Head-to-head: /demand/au/compare/native-vs-rexona - [Mitchum](/demand/au/brands/mitchum): Head-to-head: /demand/au/compare/mitchum-vs-rexona - [Sukin](/demand/au/brands/sukin) - [Black Chicken](/demand/au/brands/black-chicken) ## Who owns Rexona? Rexona is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Golden Gaytime, Lipton, Lux, Lynx, Magnum, Streets, TRESemmé and Weis, owned by the same company, in Australia. - [Unilever](/demand/au/companies/unilever): Owns 29 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Rexona? Rexona is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Golden Gaytime, Lipton, Lux, Lynx, Magnum, Streets, TRESemmé and Weis, owned by the same company, in Australia. ## Cite this page Brandwave. "Rexona: search popularity in Australia". https://gobrandwave.com/demand/au/brands/rexona This page is also available as HTML at https://gobrandwave.com/demand/au/brands/rexona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.