--- title: "Redken: search popularity in Australia" description: "Redken is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/redken" publisher: "Brandwave" --- # Redken: search popularity in Australia Redken is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Redken - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among shampoo and haircare brands**: 8.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo and haircare brands | 3 | 8.9% | 12.1K | - [Shampoo and haircare brands](/demand/au/categories/au-shampoo-brands) ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Redken is the second most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Redken changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Redken in Australia rose from 9.9K to 12.1K. - Across the 12 months ending September 2026, Redken’s share of searches among shampoo and haircare brands in Australia increased from 7.2% to 8.9%. - Across the 12 months ending September 2026, Redken’s share of searches among shampoo and haircare brands in Australia peaked at 9.8% in March 2026 and was lowest at 6.4% in November 2025. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - In September 2026, OGX overtook Dove to rank 7th among shampoo and haircare brands in Australia, with 4.8% of the searches. - In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%. - In September 2026, Moroccanoil gained share of searches among shampoo and haircare brands in Australia, from 5.4% to 5.9%. - In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%. - In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%. - Estimated monthly branded searches for Dove in Australia rose 125% over 12 measured months, from 2.4K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo and haircare brands | 9.9K | 7.2% | 3 | | Nov 2025 | Shampoo and haircare brands | 12.1K | 6.4% | 3 | | Dec 2025 | Shampoo and haircare brands | 9.9K | 6.9% | 3 | | Jan 2026 | Shampoo and haircare brands | 12.1K | 8.4% | 3 | | Feb 2026 | Shampoo and haircare brands | 9.9K | 8.3% | 3 | | Mar 2026 | Shampoo and haircare brands | 14.8K | 9.8% | 3 | | Apr 2026 | Shampoo and haircare brands | 12.1K | 9.3% | 3 | | May 2026 | Shampoo and haircare brands | 9.9K | 7.4% | 3 | | Jun 2026 | Shampoo and haircare brands | 12.1K | 9.1% | 3 | | Jul 2026 | Shampoo and haircare brands | 12.1K | 8.9% | 3 | | Aug 2026 | Shampoo and haircare brands | 12.1K | 8% | 3 | | Sep 2026 | Shampoo and haircare brands | 12.1K | 8.9% | 3 | ## How are Redken’s branded searches counted? Brandwave collects information about searches that people make online using Redken’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “redken” ## Which shampoo and haircare brands compete with Redken? - [Kérastase](/demand/au/brands/kerastase): Head-to-head: /demand/au/compare/kerastase-vs-redken - [Olaplex](/demand/au/brands/olaplex): Head-to-head: /demand/au/compare/olaplex-vs-redken - [Moroccanoil](/demand/au/brands/moroccanoil): Head-to-head: /demand/au/compare/moroccanoil-vs-redken - [Head & Shoulders](/demand/au/brands/head-and-shoulders): Head-to-head: /demand/au/compare/head-and-shoulders-vs-redken - [Kevin.Murphy](/demand/au/brands/kevin-murphy): Head-to-head: /demand/au/compare/kevin-murphy-vs-redken - [OGX](/demand/au/brands/ogx) - [Dove](/demand/au/brands/dove) - [Sukin](/demand/au/brands/sukin) - [Davroe](/demand/au/brands/davroe) - [Pantene](/demand/au/brands/pantene) - [Pureology](/demand/au/brands/pureology) - [TRESemmé](/demand/au/brands/tresemme) - [Herbal Essences](/demand/au/brands/herbal-essences) - [ELEVEN Australia](/demand/au/brands/eleven-australia) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Redken: search popularity in Australia". https://gobrandwave.com/demand/au/brands/redken This page is also available as HTML at https://gobrandwave.com/demand/au/brands/redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.