--- title: "Red Rooster: search popularity in Australia" description: "Red Rooster is a fast food chain serving roast and fried chicken. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/red-rooster" publisher: "Brandwave" --- # Red Rooster: search popularity in Australia Red Rooster is a fast food chain serving roast and fried chicken. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Red Rooster - **Owned by**: Craveable Brands - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among chicken chains**: 13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chicken chains | 2 | 13% | 201K | - [Chicken chains](/demand/au/categories/au-chicken-chains) ## Top chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Red Rooster was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Red Rooster is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Rooster | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | KFC | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Nando's | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Oporto | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | El Jannah | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Chicken Treat | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about chicken chains - Asked ChatGPT "Which chicken chain has the best chicken in Australia?": 1. Red Rooster, 2. KFC, 3. Nando's, 4. Oporto - Asked ChatGPT "What are the best chicken chains in Australia?": 1. Red Rooster, 2. Nando's, 3. KFC, 4. Oporto, 5. El Jannah, 6. Chicken Treat - Asked ChatGPT "Where can I get good fast food chicken in Australia?": 1. Red Rooster, 2. KFC, 3. Oporto, 4. El Jannah - Searched Google, AI Overview "fried chicken": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Red Rooster changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Red Rooster in Australia fell from 301K to 201K. - Across the 12 months ending September 2026, Red Rooster’s share of searches among chicken chains in Australia decreased from 17.3% to 13%. - Across the 12 months ending September 2026, Red Rooster’s share of searches among chicken chains in Australia peaked at 20.3% in August 2026 and was lowest at 13% in September 2026. ## How did search popularity change for Australia chicken chains in September 2026? - In September 2026, KFC gained share of searches among chicken chains in Australia, from 45.5% to 53%. - In September 2026, Oporto gained share of searches among chicken chains in Australia, from 9.1% to 10.6%. - In September 2026, Red Rooster lost share of searches among chicken chains in Australia, from 20.3% to 13%. - In September 2026, Chicken Treat lost share of searches among chicken chains in Australia, from 2.7% to 2.1%. - In September 2026, El Jannah lost share of searches among chicken chains in Australia, from 11.2% to 10.6%. - In September 2026, Nando's lost share of searches among chicken chains in Australia, from 11.2% to 10.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chicken chains | 301K | 17.3% | 2 | | Nov 2025 | Chicken chains | 301K | 15.7% | 2 | | Dec 2025 | Chicken chains | 301K | 15.3% | 2 | | Jan 2026 | Chicken chains | 246K | 14.6% | 2 | | Feb 2026 | Chicken chains | 246K | 15.6% | 2 | | Mar 2026 | Chicken chains | 246K | 14.9% | 3 | | Apr 2026 | Chicken chains | 246K | 15.6% | 2 | | May 2026 | Chicken chains | 246K | 15.9% | 2 | | Jun 2026 | Chicken chains | 246K | 15.6% | 2 | | Jul 2026 | Chicken chains | 301K | 18.5% | 2 | | Aug 2026 | Chicken chains | 301K | 20.3% | 2 | | Sep 2026 | Chicken chains | 201K | 13% | 2 | ## How are Red Rooster’s branded searches counted? Brandwave collects information about searches that people make online using Red Rooster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “red rooster” ## Which chicken chains compete with Red Rooster? - [KFC](/demand/au/brands/kfc): Head-to-head: /demand/au/compare/kfc-vs-red-rooster - [El Jannah](/demand/au/brands/el-jannah): Head-to-head: /demand/au/compare/el-jannah-vs-red-rooster - [Nando's](/demand/au/brands/nandos): Head-to-head: /demand/au/compare/nandos-vs-red-rooster - [Oporto](/demand/au/brands/oporto): Head-to-head: /demand/au/compare/oporto-vs-red-rooster - [Chicken Treat](/demand/au/brands/chicken-treat): Head-to-head: /demand/au/compare/chicken-treat-vs-red-rooster ## Who owns Red Rooster? Red Rooster is owned by Craveable Brands. Brandwave also tracks Chicken Treat and Oporto, owned by the same company, in Australia. - [Craveable Brands](/demand/au/companies/craveable-brands): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Red Rooster? Red Rooster is owned by Craveable Brands. Brandwave also tracks Chicken Treat and Oporto, owned by the same company, in Australia. ## Cite this page Brandwave. "Red Rooster: search popularity in Australia". https://gobrandwave.com/demand/au/brands/red-rooster This page is also available as HTML at https://gobrandwave.com/demand/au/brands/red-rooster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.