---
title: "realestate.com.au: search popularity in Australia"
description: "realestate.com.au lists homes for sale and rent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/realestate-com-au"
publisher: "Brandwave"
---

# realestate.com.au: search popularity in Australia

realestate.com.au lists homes for sale and rent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: realestate.com.au
- **Owned by**: REA Group
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among property portals**: 55.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Property portals | 1 | 55.5% | 301K |

- [Property portals](/demand/au/categories/au-property-portals)

## How has branded search demand for realestate.com.au changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for realestate.com.au in Australia fell from 368K to 301K.
- Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia decreased from 62.4% to 55.5%.
- Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia peaked at 64.9% in December 2025 and was lowest at 55.5% in September 2026.

## How did search popularity change for Australia property portals in September 2026?

- In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%.
- In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%.
- In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%.
- Estimated monthly branded searches for rent.com.au in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Homely in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Property portals | 368K | 62.4% | 1 |
| Nov 2025 | Property portals | 368K | 64.8% | 1 |
| Dec 2025 | Property portals | 301K | 64.9% | 1 |
| Jan 2026 | Property portals | 368K | 62.6% | 1 |
| Feb 2026 | Property portals | 301K | 58% | 1 |
| Mar 2026 | Property portals | 368K | 62.7% | 1 |
| Apr 2026 | Property portals | 301K | 57.8% | 1 |
| May 2026 | Property portals | 368K | 62.7% | 1 |
| Jun 2026 | Property portals | 301K | 60.3% | 1 |
| Jul 2026 | Property portals | 301K | 60.4% | 1 |
| Aug 2026 | Property portals | 301K | 58% | 1 |
| Sep 2026 | Property portals | 301K | 55.5% | 1 |

## How are realestate.com.au’s branded searches counted?

Brandwave collects information about searches that people make online using realestate.com.au’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “realestate.com.au”

## Which property portals compete with realestate.com.au?

- [Domain](/demand/au/brands/domain-au): Head-to-head: /demand/au/compare/domain-au-vs-realestate-com-au
- [Allhomes](/demand/au/brands/allhomes): Head-to-head: /demand/au/compare/allhomes-vs-realestate-com-au
- [Homely](/demand/au/brands/homely-au): Head-to-head: /demand/au/compare/homely-au-vs-realestate-com-au
- [rent.com.au](/demand/au/brands/rent-com-au): Head-to-head: /demand/au/compare/realestate-com-au-vs-rent-com-au

## Who owns realestate.com.au?

realestate.com.au is owned by REA Group. Brandwave does not track any other brands owned by REA Group.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns realestate.com.au?

realestate.com.au is owned by REA Group. Brandwave does not track any other brands owned by REA Group.

## Cite this page

Brandwave. "realestate.com.au: search popularity in Australia". https://gobrandwave.com/demand/au/brands/realestate-com-au

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/realestate-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.