--- title: "Readings: search popularity in Australia" description: "An independent bookshop chain in Melbourne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/readings" publisher: "Brandwave" --- # Readings: search popularity in Australia An independent bookshop chain in Melbourne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Readings - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among bookstores**: 0.97% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bookstores | 6 | 0.97% | 2.9K | - [Bookstores](/demand/au/categories/au-bookstores) ## Top bookstores in ChatGPT and Google AI Overviews In three ChatGPT questions, Readings appeared in all three answers. Readings is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Books Kinokuniya | 1st | 3 of 3 | 3 of 3 | | Readings | 2nd | 3 of 3 | 3 of 3 | | Dymocks | 3rd | 1 of 3 | 1 of 3 | | QBD Books | 4th | 1 of 3 | 1 of 3 | | Avid Reader | 5th | 2 of 3 | 2 of 3 | | Archives Fine Books | 6th | 2 of 3 | 2 of 3 | | Booktopia | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bookstores - Asked ChatGPT "Which bookstore should I shop at in Australia?": 1. Dymocks, 2. QBD Books, 3. Books Kinokuniya, 4. Readings, 5. Avid Reader, 6. Archives Fine Books - Asked ChatGPT "What are the best bookstores in Australia?": 1. Readings, 2. Books Kinokuniya, 3. Archives Fine Books - Asked ChatGPT "What's the best bookstore in Australia for books and gifts?": 1. Books Kinokuniya, 2. Readings, 3. Avid Reader Not named in any answer: Booktopia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 19, 2026. ## How has branded search demand for Readings changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Readings in Australia rose from 1.9K to 2.9K. - Across the 12 months ending September 2026, Readings rose from 7th to 6th among bookstores in Australia. ## How did search popularity change for Australia bookstores in September 2026? - In September 2026, Books Kinokuniya gained share of searches among bookstores in Australia, from 9.7% to 16.5%. - In September 2026, QBD Books lost share of searches among bookstores in Australia, from 44.3% to 41.1%. - In September 2026, Booktopia lost share of searches among bookstores in Australia, from 39.5% to 36.6%. - Avid Reader’s share of searches among bookstores in Australia has lost ground for 3 months in a row, from 3.1% to 2.2% in September 2026. - In September 2026, Readings rose from 7th to 6th among bookstores in Australia. - In September 2026, Dymocks fell from 6th to 7th among bookstores in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bookstores | 1.9K | 0.7% | 7 | | Nov 2025 | Bookstores | 2.4K | 0.72% | 7 | | Dec 2025 | Bookstores | 5.4K | 1.4% | 7 | | Jan 2026 | Bookstores | 2.9K | 1% | 7 | | Feb 2026 | Bookstores | 2.4K | 1% | 7 | | Mar 2026 | Bookstores | 2.9K | 1.1% | 6 | | Apr 2026 | Bookstores | 2.9K | 1.2% | 6 | | May 2026 | Bookstores | 2.9K | 1.1% | 7 | | Jun 2026 | Bookstores | 2.4K | 0.96% | 7 | | Jul 2026 | Bookstores | 2.9K | 1.1% | 6 | | Aug 2026 | Bookstores | 2.9K | 1% | 7 | | Sep 2026 | Bookstores | 2.9K | 0.97% | 6 | ## How are Readings’ branded searches counted? Brandwave collects information about searches that people make online using Readings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “readings books” - “readings bookshop” ## Which bookstores compete with Readings? - [QBD Books](/demand/au/brands/qbd-books) - [Booktopia](/demand/au/brands/booktopia): Head-to-head: /demand/au/compare/booktopia-vs-readings - [Books Kinokuniya](/demand/au/brands/books-kinokuniya): Head-to-head: /demand/au/compare/books-kinokuniya-vs-readings - [Avid Reader](/demand/au/brands/avid-reader): Head-to-head: /demand/au/compare/avid-reader-vs-readings - [Archives Fine Books](/demand/au/brands/archives-fine-books): Head-to-head: /demand/au/compare/archives-fine-books-vs-readings - [Dymocks](/demand/au/brands/dymocks): Head-to-head: /demand/au/compare/dymocks-vs-readings ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Readings: search popularity in Australia". https://gobrandwave.com/demand/au/brands/readings This page is also available as HTML at https://gobrandwave.com/demand/au/brands/readings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.