--- title: "Razer: search popularity in Australia" description: "Razer makes gaming laptops, mice, keyboards and headsets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/razer" publisher: "Brandwave" --- # Razer: search popularity in Australia Razer makes gaming laptops, mice, keyboards and headsets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Razer - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among laptop brands**: 0.77% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 9 | 0.77% | 1.3K | | Gaming peripheral brands | 2 | 21.9% | 9.9K | - [Laptop brands](/demand/au/categories/au-laptop-brands) - [Gaming peripheral brands](/demand/au/categories/au-gaming-peripheral-brands) ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Razer did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenovo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple MacBook | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ASUS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Acer | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Microsoft Surface | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | HP | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "What's the best laptop brand in Australia?": 1. Lenovo, 2. ASUS, 3. Dell, 4. Apple MacBook - Asked ChatGPT "Which laptop should I buy for university?": 1. Apple MacBook, 2. ASUS, 3. Lenovo - Asked ChatGPT "What's the best laptop for working from home?": 1. Apple MacBook, 2. Lenovo, 3. ASUS - Searched Google, AI Overview "laptop": 1. Acer, 2. Lenovo, 3. ASUS, 4. Microsoft Surface, 5. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Lenovo, 3. Dell, 4. ASUS, 5. HP Not named in any answer: MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Razer changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Razer in Australia fell from 13.7K to 11.2K. - Across the 12 months ending September 2026, Razer’s share of searches among laptop brands in Australia held steady, from 0.9% to 0.77%. - Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in Australia decreased from 23.1% to 21.9%. - Across the 12 months ending September 2026, Razer’s share of searches among gaming peripheral brands in Australia peaked at 26.8% in January 2026 and was lowest at 21.9% in September 2026. ## How did search popularity change for Australia laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in Australia, from 11.3% to 13.1%. - In September 2026, Dell gained share of searches among laptop brands in Australia, from 7.5% to 8.7%. - In September 2026, Apple MacBook lost share of searches among laptop brands in Australia, from 56% to 53.4%. - In September 2026, Lenovo lost share of searches among laptop brands in Australia, from 11.3% to 10.7%. - Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026. - In September 2026, Acer rose from 7th to 6th among laptop brands in Australia. ## How did search popularity change for Australia gaming peripheral brands in September 2026? - In September 2026, HyperX overtook Logitech to rank 5th among gaming peripheral brands in Australia, with 8% of the searches. - In September 2026, SteelSeries gained share of searches among gaming peripheral brands in Australia, from 15.9% to 17.9%. - In September 2026, Turtle Beach gained share of searches among gaming peripheral brands in Australia, from 10.6% to 11.9%. - In September 2026, Keychron lost share of searches among gaming peripheral brands in Australia, from 29% to 26.8%. - In September 2026, Razer lost share of searches among gaming peripheral brands in Australia, from 23.7% to 21.9%. - In September 2026, Corsair lost share of searches among gaming peripheral brands in Australia, from 6.4% to 5.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 1.6K | 0.9% | 9 | | Nov 2025 | Laptop brands | 1.6K | 0.71% | 9 | | Dec 2025 | Laptop brands | 1.3K | 0.84% | 9 | | Jan 2026 | Laptop brands | 1.3K | 0.69% | 9 | | Feb 2026 | Laptop brands | 1.3K | 0.65% | 9 | | Mar 2026 | Laptop brands | 1.9K | 0.83% | 9 | | Apr 2026 | Laptop brands | 1.3K | 0.88% | 9 | | May 2026 | Laptop brands | 1.6K | 0.94% | 9 | | Jun 2026 | Laptop brands | 1.6K | 0.87% | 9 | | Jul 2026 | Laptop brands | 1.6K | 0.93% | 9 | | Aug 2026 | Laptop brands | 1.6K | 0.82% | 9 | | Sep 2026 | Laptop brands | 1.3K | 0.77% | 9 | | Oct 2025 | Gaming peripheral brands | 12.1K | 23.1% | 2 | | Nov 2025 | Gaming peripheral brands | 14.8K | 25.6% | 2 | | Dec 2025 | Gaming peripheral brands | 14.8K | 25.7% | 2 | | Jan 2026 | Gaming peripheral brands | 14.8K | 26.8% | 1 | | Feb 2026 | Gaming peripheral brands | 12.1K | 26.7% | 2 | | Mar 2026 | Gaming peripheral brands | 12.1K | 24.3% | 2 | | Apr 2026 | Gaming peripheral brands | 12.1K | 26% | 2 | | May 2026 | Gaming peripheral brands | 12.1K | 24.1% | 2 | | Jun 2026 | Gaming peripheral brands | 12.1K | 23.2% | 2 | | Jul 2026 | Gaming peripheral brands | 12.1K | 23.9% | 2 | | Aug 2026 | Gaming peripheral brands | 12.1K | 23.7% | 2 | | Sep 2026 | Gaming peripheral brands | 9.9K | 21.9% | 2 | ## How are Razer’s branded searches counted? Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “razer” - “razer laptop” ## Which laptop brands compete with Razer? - [Apple MacBook](/demand/au/brands/macbook) - [HP](/demand/au/brands/hp) - [Lenovo](/demand/au/brands/lenovo) - [Dell](/demand/au/brands/dell): Head-to-head: /demand/au/compare/dell-vs-razer - [Microsoft Surface](/demand/au/brands/microsoft-surface): Head-to-head: /demand/au/compare/microsoft-surface-vs-razer - [Acer](/demand/au/brands/acer): Head-to-head: /demand/au/compare/acer-vs-razer - [ASUS](/demand/au/brands/asus): Head-to-head: /demand/au/compare/asus-vs-razer - [MSI](/demand/au/brands/msi): Head-to-head: /demand/au/compare/msi-vs-razer ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Razer: search popularity in Australia". https://gobrandwave.com/demand/au/brands/razer This page is also available as HTML at https://gobrandwave.com/demand/au/brands/razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.