--- title: "Ray-Ban: search popularity in Australia" description: "Ray-Ban is a sunglasses brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/ray-ban" publisher: "Brandwave" --- # Ray-Ban: search popularity in Australia Ray-Ban is a sunglasses brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ray-Ban - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sunglasses brands**: 17.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunglasses brands | 2 | 17.7% | 22.2K | - [Sunglasses brands](/demand/au/categories/au-sunglasses-brands) ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ray-Ban was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban is the most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Ray-Ban changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ray-Ban in Australia held steady at 22.2K. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia decreased from 19.1% to 17.7%. - Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia peaked at 24% in August 2026 and was lowest at 16.9% in January 2026. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches. - In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches. - In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%. - In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%. - In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%. - In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunglasses brands | 22.2K | 19.1% | 2 | | Nov 2025 | Sunglasses brands | 33.1K | 17.9% | 3 | | Dec 2025 | Sunglasses brands | 33.1K | 18% | 2 | | Jan 2026 | Sunglasses brands | 22.2K | 16.9% | 2 | | Feb 2026 | Sunglasses brands | 18.1K | 18.2% | 2 | | Mar 2026 | Sunglasses brands | 18.1K | 19% | 2 | | Apr 2026 | Sunglasses brands | 18.1K | 20% | 2 | | May 2026 | Sunglasses brands | 18.1K | 20.6% | 2 | | Jun 2026 | Sunglasses brands | 18.1K | 19.7% | 2 | | Jul 2026 | Sunglasses brands | 22.2K | 22.6% | 2 | | Aug 2026 | Sunglasses brands | 27.1K | 24% | 2 | | Sep 2026 | Sunglasses brands | 22.2K | 17.7% | 2 | ## How are Ray-Ban’s branded searches counted? Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ray ban sunglasses” ## Which sunglasses brands compete with Ray-Ban? - [Oakley](/demand/au/brands/oakley): Head-to-head: /demand/au/compare/oakley-vs-ray-ban - [Le Specs](/demand/au/brands/le-specs): Head-to-head: /demand/au/compare/le-specs-vs-ray-ban - [Quay](/demand/au/brands/quay): Head-to-head: /demand/au/compare/quay-vs-ray-ban - [Carrera](/demand/au/brands/carrera): Head-to-head: /demand/au/compare/carrera-vs-ray-ban - [Maui Jim](/demand/au/brands/maui-jim): Head-to-head: /demand/au/compare/maui-jim-vs-ray-ban - [Poppy Lissiman](/demand/au/brands/poppy-lissiman) - [Cancer Council](/demand/au/brands/cancer-council-sunscreen) - [OTIS](/demand/au/brands/otis-eyewear) - [Szade](/demand/au/brands/szade) - [Bollé](/demand/au/brands/bolle) - [Local Supply](/demand/au/brands/local-supply) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ray-Ban: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ray-ban This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.