--- title: "Rascals: search popularity in Australia" description: "Rascals makes nappies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/rascals" publisher: "Brandwave" --- # Rascals: search popularity in Australia Rascals makes nappies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rascals - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among nappy brands**: 26.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nappy brands | 2 | 26.9% | 12.1K | - [Nappy brands](/demand/au/categories/au-nappy-brands) ## Top nappy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rascals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rascals is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Huggies | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rascals | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tooshies | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Pampers | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Babylove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about nappy brands - Asked ChatGPT "What are the best nappies in Australia?": 1. Huggies, 2. Rascals - Asked ChatGPT "Which nappy brand is best for newborns in Australia?": 1. Huggies - Asked ChatGPT "Which nappies are best value in Australia?": 1. Rascals, 2. Huggies - Searched Google, AI Overview "nappies": 1. Huggies, 2. Tooshies - Searched Google, AI Overview "best nappies": 1. Huggies, 2. Pampers Not named in any answer: Babylove. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Rascals changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rascals in Australia held steady at 12.1K. - Across the 12 months ending September 2026, Rascals’ share of searches among nappy brands in Australia decreased from 32.1% to 26.9%. - Across the 12 months ending September 2026, Rascals’ share of searches among nappy brands in Australia peaked at 32.1% in October 2025 and was lowest at 25.5% in August 2026. ## How did search popularity change for Australia nappy brands in September 2026? - In September 2026, Huggies gained share of searches among nappy brands in Australia, from 31.2% to 33%. - In September 2026, Rascals gained share of searches among nappy brands in Australia, from 25.5% to 26.9%. - In September 2026, Babylove lost share of searches among nappy brands in Australia, from 13.9% to 12%. - In September 2026, Tooshies lost share of searches among nappy brands in Australia, from 24.5% to 22.7%. - Estimated monthly branded searches for Pampers in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nappy brands | 12.1K | 32.1% | 2 | | Nov 2025 | Nappy brands | 9.9K | 27.9% | 2 | | Dec 2025 | Nappy brands | 8.1K | 26.3% | 2 | | Jan 2026 | Nappy brands | 9.9K | 27.9% | 2 | | Feb 2026 | Nappy brands | 9.9K | 30.4% | 2 | | Mar 2026 | Nappy brands | 9.9K | 26.9% | 2 | | Apr 2026 | Nappy brands | 9.9K | 27.9% | 2 | | May 2026 | Nappy brands | 9.9K | 27.9% | 2 | | Jun 2026 | Nappy brands | 9.9K | 27% | 2 | | Jul 2026 | Nappy brands | 9.9K | 27.4% | 2 | | Aug 2026 | Nappy brands | 9.9K | 25.5% | 2 | | Sep 2026 | Nappy brands | 12.1K | 26.9% | 2 | ## How are Rascals’ branded searches counted? Brandwave collects information about searches that people make online using Rascals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rascals nappies” ## Which nappy brands compete with Rascals? - [Huggies](/demand/au/brands/huggies): Head-to-head: /demand/au/compare/huggies-vs-rascals - [Tooshies](/demand/au/brands/tooshies): Head-to-head: /demand/au/compare/rascals-vs-tooshies - [Babylove](/demand/au/brands/babylove): Head-to-head: /demand/au/compare/babylove-vs-rascals - [Pampers](/demand/au/brands/pampers): Head-to-head: /demand/au/compare/pampers-vs-rascals ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rascals: search popularity in Australia". https://gobrandwave.com/demand/au/brands/rascals This page is also available as HTML at https://gobrandwave.com/demand/au/brands/rascals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.