--- title: "QV Skincare: search popularity in Australia" description: "QV is a skincare range for dry and sensitive skin, made by Ego Pharmaceuticals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/qv-skincare" publisher: "Brandwave" --- # QV Skincare: search popularity in Australia QV is a skincare range for dry and sensitive skin, made by Ego Pharmaceuticals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: QV Skincare - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among dermatologist skincare brands**: 8.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dermatologist skincare brands | 4 | 8.1% | 18.1K | | Skincare brands | 8 | 3.8% | 6K | | Body wash and soap brands | 5 | 8.4% | 4.4K | - [Dermatologist skincare brands](/demand/au/categories/au-dermatologist-skincare-brands) - [Skincare brands](/demand/au/categories/au-skincare-brands) - [Body wash and soap brands](/demand/au/categories/au-body-wash-and-soap-brands) ## Top dermatologist skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, QV Skincare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. QV Skincare is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avène | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Aveeno | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Dermal Therapy | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Eucerin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bioderma | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dermatologist skincare brands - Asked ChatGPT "Which skincare brand should I use for sensitive skin in Australia?": 1. La Roche-Posay, 2. QV Skincare, 3. CeraVe, 4. Avène, 5. Cetaphil - Asked ChatGPT "What are the best dermatologist-recommended skincare brands?": 1. La Roche-Posay, 2. CeraVe, 3. Avène, 4. Cetaphil, 5. Eucerin, 6. Bioderma - Asked ChatGPT "What's the best moisturiser for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Dermal Therapy - Searched Google, AI Overview "moisturiser": 1. CeraVe, 2. Cetaphil, 3. Aveeno - Searched Google, AI Overview "sensitive skin moisturiser": 1. Aveeno, 2. La Roche-Posay Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for QV Skincare changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for QV Skincare in Australia rose from 21.7K to 28.5K. - Across the 12 months ending September 2026, QV Skincare’s share of searches among dermatologist skincare brands in Australia increased from 6.5% to 8.1%. - Across the 12 months ending September 2026, QV Skincare’s share of searches among dermatologist skincare brands in Australia peaked at 8.5% in July 2026 and was lowest at 5.6% in March 2026. - Across the 12 months ending September 2026, QV Skincare’s share of searches among skincare brands in Australia increased from 3.1% to 3.8%. - Across the 12 months ending September 2026, QV Skincare’s share of searches among skincare brands in Australia peaked at 4.2% in July 2026 and was lowest at 1.7% in November 2025. - Across the 12 months ending September 2026, QV Skincare rose from 9th to 8th among skincare brands in Australia. - Across the 12 months ending September 2026, QV Skincare’s share of searches among body wash and soap brands in Australia decreased from 9% to 8.4%. - Across the 12 months ending September 2026, QV Skincare’s share of searches among body wash and soap brands in Australia peaked at 9.5% in August 2026 and was lowest at 7.3% in December 2025. ## How did search popularity change for Australia dermatologist skincare brands in September 2026? - In September 2026, Eucerin gained share of searches among dermatologist skincare brands in Australia, from 2.4% to 3%. - In September 2026, Dermal Therapy lost share of searches among dermatologist skincare brands in Australia, from 3.6% to 3%. - In September 2026, Aveeno rose from 8th to 7th among dermatologist skincare brands in Australia. - Estimated monthly branded searches for QV Skincare in Australia rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Bioderma in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for CeraVe in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## How did search popularity change for Australia skincare brands in September 2026? - In September 2026, Ultra Violette overtook Frank Body and 3 others to rank 6th among skincare brands in Australia, with 5.2% of the searches. - In September 2026, Bondi Sands gained share of searches among skincare brands in Australia, from 8.7% to 11.5%. - In September 2026, Go-To gained share of searches among skincare brands in Australia, from 8.7% to 9.4%. - In September 2026, Jurlique gained share of searches among skincare brands in Australia, from 7.1% to 7.7%. - In September 2026, Aesop lost share of searches among skincare brands in Australia, from 53.4% to 47.2%. - In September 2026, Sukin lost share of searches among skincare brands in Australia, from 5.8% to 5.2%. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%. - In September 2026, Palmolive gained share of searches among body wash and soap brands in Australia, from 17.5% to 18.9%. - In September 2026, Dettol gained share of searches among body wash and soap brands in Australia, from 9.5% to 10.3%. - In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%. - In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%. - In September 2026, Sukin lost share of searches among body wash and soap brands in Australia, from 7.8% to 6.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dermatologist skincare brands | 12.1K | 6.5% | 4 | | Nov 2025 | Dermatologist skincare brands | 12.1K | 5.7% | 4 | | Dec 2025 | Dermatologist skincare brands | 12.1K | 6.1% | 4 | | Jan 2026 | Dermatologist skincare brands | 12.1K | 5.7% | 4 | | Feb 2026 | Dermatologist skincare brands | 9.9K | 5.7% | 4 | | Mar 2026 | Dermatologist skincare brands | 9.9K | 5.6% | 4 | | Apr 2026 | Dermatologist skincare brands | 12.1K | 6.7% | 4 | | May 2026 | Dermatologist skincare brands | 12.1K | 6.4% | 4 | | Jun 2026 | Dermatologist skincare brands | 12.1K | 5.8% | 4 | | Jul 2026 | Dermatologist skincare brands | 18.1K | 8.5% | 4 | | Aug 2026 | Dermatologist skincare brands | 18.1K | 8.1% | 4 | | Sep 2026 | Dermatologist skincare brands | 18.1K | 8.1% | 4 | | Oct 2025 | Skincare brands | 6K | 3.1% | 9 | | Nov 2025 | Skincare brands | 5.1K | 1.7% | 10 | | Dec 2025 | Skincare brands | 5K | 2.1% | 8 | | Jan 2026 | Skincare brands | 5K | 3.3% | 9 | | Feb 2026 | Skincare brands | 4.3K | 3.1% | 8 | | Mar 2026 | Skincare brands | 4.3K | 3% | 9 | | Apr 2026 | Skincare brands | 5.3K | 3.7% | 8 | | May 2026 | Skincare brands | 5.1K | 3.6% | 7 | | Jun 2026 | Skincare brands | 5.1K | 3.4% | 9 | | Jul 2026 | Skincare brands | 6.1K | 4.2% | 7 | | Aug 2026 | Skincare brands | 6.1K | 3.6% | 8 | | Sep 2026 | Skincare brands | 6K | 3.8% | 8 | | Oct 2025 | Body wash and soap brands | 3.6K | 9% | 5 | | Nov 2025 | Body wash and soap brands | 3.6K | 8.9% | 5 | | Dec 2025 | Body wash and soap brands | 2.9K | 7.3% | 5 | | Jan 2026 | Body wash and soap brands | 3.6K | 9% | 5 | | Feb 2026 | Body wash and soap brands | 2.9K | 8.2% | 5 | | Mar 2026 | Body wash and soap brands | 3.6K | 8.4% | 5 | | Apr 2026 | Body wash and soap brands | 3.6K | 9.1% | 5 | | May 2026 | Body wash and soap brands | 2.9K | 7.4% | 5 | | Jun 2026 | Body wash and soap brands | 3.6K | 8.2% | 4 | | Jul 2026 | Body wash and soap brands | 4.4K | 8.9% | 5 | | Aug 2026 | Body wash and soap brands | 4.4K | 9.5% | 5 | | Sep 2026 | Body wash and soap brands | 4.4K | 8.4% | 5 | ## How are QV Skincare’s branded searches counted? Brandwave collects information about searches that people make online using QV Skincare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “qv cream” - “qv moisturiser” - “qv skincare” - “qv wash” ## Which dermatologist skincare brands compete with QV Skincare? - [La Roche-Posay](/demand/au/brands/la-roche-posay): Head-to-head: /demand/au/compare/la-roche-posay-vs-qv-skincare - [CeraVe](/demand/au/brands/cerave): Head-to-head: /demand/au/compare/cerave-vs-qv-skincare - [Cetaphil](/demand/au/brands/cetaphil): Head-to-head: /demand/au/compare/cetaphil-vs-qv-skincare - [Avène](/demand/au/brands/avene): Head-to-head: /demand/au/compare/avene-vs-qv-skincare - [Bioderma](/demand/au/brands/bioderma): Head-to-head: /demand/au/compare/bioderma-vs-qv-skincare - [Aveeno](/demand/au/brands/aveeno) - [Dermal Therapy](/demand/au/brands/dermal-therapy) - [Eucerin](/demand/au/brands/eucerin) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "QV Skincare: search popularity in Australia". https://gobrandwave.com/demand/au/brands/qv-skincare This page is also available as HTML at https://gobrandwave.com/demand/au/brands/qv-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.