--- title: "Puma: search popularity in Australia" description: "Puma is a sneaker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/puma" publisher: "Brandwave" --- # Puma: search popularity in Australia Puma is a sneaker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Puma - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sneaker brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sneaker brands | 9 | 3.8% | 14.8K | - [Sneaker brands](/demand/au/categories/au-sneaker-brands) ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Puma was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Puma is the sixth most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | On | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker brands - Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma - Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers - Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS - Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance - Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok Not named in any answer: Vans, Volley, VEJA and Allbirds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Puma changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Puma in Australia held steady at 14.8K. - Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia decreased from 4.6% to 3.8%. - Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia peaked at 5% in December 2025 and was lowest at 3.7% in July 2026. - Across the 12 months ending September 2026, Puma fell from 8th to 9th among sneaker brands in Australia. ## How did search popularity change for Australia sneaker brands in September 2026? - In September 2026, HOKA overtook Nike to become the leader among sneaker brands in Australia, with 15.6% of the searches. - In September 2026, Converse overtook Puma to rank 8th among sneaker brands in Australia, with 7% of the searches. - In September 2026, New Balance overtook Skechers to rank 4th among sneaker brands in Australia, with 10.4% of the searches. - In September 2026, On gained share of searches among sneaker brands in Australia, from 6.6% to 8.5%. - In September 2026, Nike lost share of searches among sneaker brands in Australia, from 18% to 15.6%. - In September 2026, Adidas lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sneaker brands | 14.8K | 4.6% | 8 | | Nov 2025 | Sneaker brands | 18.1K | 3.9% | 8 | | Dec 2025 | Sneaker brands | 22.2K | 5% | 8 | | Jan 2026 | Sneaker brands | 14.8K | 4% | 8 | | Feb 2026 | Sneaker brands | 12.1K | 4.1% | 8 | | Mar 2026 | Sneaker brands | 14.8K | 4.4% | 8 | | Apr 2026 | Sneaker brands | 14.8K | 4% | 9 | | May 2026 | Sneaker brands | 14.8K | 4% | 8 | | Jun 2026 | Sneaker brands | 14.8K | 3.9% | 8 | | Jul 2026 | Sneaker brands | 14.8K | 3.7% | 8 | | Aug 2026 | Sneaker brands | 18.1K | 4.4% | 8 | | Sep 2026 | Sneaker brands | 14.8K | 3.8% | 9 | ## How are Puma’s branded searches counted? Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “puma shoes” ## Which sneaker brands compete with Puma? - [HOKA](/demand/au/brands/hoka) - [Nike](/demand/au/brands/nike) - [Adidas](/demand/au/brands/adidas) - [New Balance](/demand/au/brands/new-balance) - [Skechers](/demand/au/brands/skechers) - [ASICS](/demand/au/brands/asics): Head-to-head: /demand/au/compare/asics-vs-puma - [On](/demand/au/brands/on): Head-to-head: /demand/au/compare/on-vs-puma - [Converse](/demand/au/brands/converse): Head-to-head: /demand/au/compare/converse-vs-puma - [Reebok](/demand/au/brands/reebok): Head-to-head: /demand/au/compare/puma-vs-reebok - [Vans](/demand/au/brands/vans): Head-to-head: /demand/au/compare/puma-vs-vans - [Volley](/demand/au/brands/volley) - [VEJA](/demand/au/brands/veja) - [Allbirds](/demand/au/brands/allbirds) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Puma: search popularity in Australia". https://gobrandwave.com/demand/au/brands/puma This page is also available as HTML at https://gobrandwave.com/demand/au/brands/puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.